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3 years to raise funds to set up a distillery in Melbourne, started in 2010 with 3 FTE and 2,700 bottles in 1st year sales to 35 FTE and 120,000 bottles sold in 2020, after the world's largest alcohol company invested in late 2015 (David Vitale)
In this episode, I interview David Vitale, the founder, and director of sales and marketing at New World Whiskey Distillery Pty Ltd (previously Starward Distillery), the makers of Starward whiskey. David left a distilling career in Tasmania and started the business in Melbourne around 2007 amidst the global financial crisis. Breaking many traditions in the nascent 15-year-old craft distilling industry, it took him three years to raise all the funds he needed to set up the distillery and get production underway. It was clear the business model was for a quality sub-100 dollar bottle of whiskey…
The skinny
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