Latest / Trade Sales Made Simple: For Trade, Construction & Industry Leaders
E68: How Johnathan Maltby Uses Personal Branding to Strengthen Trade Sales Leadership and Fuel Growth: Sales, Leadership, Trade
In this episode of Stronger Sales Teams, host Ben Wright chats with Johnathan Maltby. The conversation dives into the intricate world of personal branding. With a career spanning several fields, Johnathan shares his insights on how personal branding goes beyond mere business benefits—it drives purpose, adds value, and can significantly influence customer outcomes. Emphasising the importance of being conscious of one's brand, he breaks down the core elements that constitute a strong personal brand: value creation, credibility, and visibility.The episode walks listeners through the crucial…
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