EP 254: Looping your agency into the membership economy with Robbie Baxter

Build a Better Agency Podcast · Aug 17, 2020 · 1m

We all have experienced the membership economy. Disney+, Dollar Shave Club, and a wide variety of meal prep kits delivered to your door. But, does it work in the B2B or service delivery worlds? When we talk about the membership economy, we are talking about something much deeper than the transactional value of memberships and subscriptions we pay for each month. It's about how we are treated and cared for by the businesses whose programs we join. As we think about how to strategically guide our clients – this is a concept we need to understand. Robbie Baxter is an author and one of the…