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What should customer experience strategies change amid virtual reality boom?

With the current shift in the technology landscape, virtual reality puts great pressure on companies regarding optimisation in growth and current customer retention. To maintain the resilience of the business, a survey by Harvard Business Review and Salesforce proved that it is crucial for every business to create a superior customer experience, which helps boost revenue and lower costs. In the Spotlight, Prime Time’s Bharati Jagdish speaks with Edward Hutchins, the product lead for Thoughtworks to find out more. See omnystudio.com/listener for privacy information.

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