He Built 200 Websites… And Now He Can’t Handle The Leads | Phil Ganz

Honest Wealth Builders · May 13, 2026 · 1h 35m

Abi Asija sits down with Phil Ganz, President of Next Wave Mortgage, to break down one of the most counterintuitive problems a growing business can face: generating more leads than the business can convert. With over 1,500 leads coming in every month across Florida, Texas, Colorado, and Massachusetts, and a conversion rate sitting below 5%, Phil walks through exactly what broke down inside his sales process, what needs to change structurally, and how he built one of the most effective organic lead generation systems in the mortgage space today.Key Insight: Generating leads means nothing if…