The Marketing vs Sales Blame Game Is Costing You Millions |EP22| Mark Walker

I Used To Be Crap At Sales · Jul 23, 2025 · 1h 3m · transcript

If you’ve ever felt the tension between sales and marketing… you’re not alone. In this episode, Mark Walker (who's lived both lives) joins our host Mark Ackers to explore one of the most persistent pain points in B2B: sales and marketing alignment.From junk MQLs to misattributed pipeline, they pull no punches in exposing the outdated structures, broken metrics, and political infighting that derail revenue teams. You’ll learn how to rethink SDR reporting lines, why most account based marketing (ABM) campaigns fall flat, and what it really means to align around revenue.🔑 In this episode, you’ll…