Latest / The Steve Harvey Morning Show / Don Lemon, Mya Harrison, Odessa Jenkins, Greg Carter & Megan Bennett
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- 1:07Speaker 1: Welcome to money Making Conversations. It's the show that she
- 1:09Speaker 1: has the secrets of success experience firsthand by marketing and
- 1:12Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
- 1:15Speaker 1: advice to many occasions and occasion didn't notice. I'm not broke.
- 1:19Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry
- 1:23Speaker 1: decision makers. It's what he likes to do, it's what
- 1:25Speaker 1: he likes to share. Now it's time to hear from
- 1:27Speaker 1: my man, Rashan McDonald money Making Conversations. Here we come.
- 1:32Speaker 1: Welcome to money Making Conversation. I am your host, ras
- 1:35Speaker 1: Sean McDonald. I recognized that we all have different definitions
- 1:38Speaker 1: of success. For some, it's a scizable paycheck. Mine is
- 1:41Speaker 1: helping people wake up and inspiring them to accomplish their
- 1:44Speaker 1: goals and live their very best life. These are my
- 1:46Speaker 1: passions and that's what I'm going to do for you.
- 1:48Speaker 1: By inviting guests on the show, I want you to
- 1:50Speaker 1: stop tripping over small challenges and prepare to rise above
- 1:53Speaker 1: the bigger obstacles that life will present to you. Every Thursday,
- 1:56Speaker 1: my next guest uploads a podcast entitled Silence is not
- 2:00Speaker 1: an option. It's a new weekly podcast series Daily Hosts.
- 2:03Speaker 1: He can also be seen weekday doing prime time host
- 2:06Speaker 1: in CNN Tonight. The podcast Silence Is Not An Option
- 2:09Speaker 1: and barks on tough, honest and provocative conversation with activists, artists,
- 2:13Speaker 1: and thinkers, offering perspective of all the nation's deep racial
- 2:17Speaker 1: revide while exploring what Americans can do to help find
- 2:20Speaker 1: a path forward. He has no Strangers to Success. Evny
- 2:23Speaker 1: magazine named him as one of EMNY Power one fifty.
- 2:26Speaker 1: He has won an Edwin ar Mural Award for his
- 2:29Speaker 1: coverage of the capture of Washington d C Snipers. He's
- 2:31Speaker 1: one an Emmy for special report on real estate in Chicago,
- 2:34Speaker 1: land age epidemic in Africa, and Hurricane Katrina. He's also
- 2:38Speaker 1: won three more local emities. On CNN Tonight, he has
- 2:41Speaker 1: known for holding politicians and public officials accountable. He earned
- 2:44Speaker 1: a degree and broadcast journalists brook And College and also
- 2:47Speaker 1: tend attended l s U. He's on the show to
- 2:51Speaker 1: talk about his podcast and the power of not remaining solid.
- 2:55Speaker 1: Please walk on to Money Making Conversation A varge for
- 2:57Speaker 1: Black America. Don Lemon, thank you, Wow, what an introduction.
- 3:03Speaker 1: How did you introduced me every night on my show.
- 3:05Speaker 1: Well they do a great job of doing that, my friend.
- 3:08Speaker 1: When I watch you, uh, you know, it's it's it's amazing. Um.
- 3:12Speaker 1: You know, I met you long time ago when I
- 3:14Speaker 1: was still manager Steve Harvey and the early years when
- 3:17Speaker 1: you was you know, it's one we say we all
- 3:19Speaker 1: find in that way, we all, you know, we all.
- 3:21Speaker 1: He came by the radio station and we sat down,
- 3:23Speaker 1: we talked. You push probably don't remember. You meet a
- 3:25Speaker 1: lot of people over your journeys. But my first impression
- 3:28Speaker 1: when I met you, Uh, a friend of my KNOWNI
- 3:30Speaker 1: Nicholas and introduced us was that you were a person
- 3:34Speaker 1: who wanted to do great things in life. Explain to
- 3:37Speaker 1: us who is done? Lemon? We see you on TV,
- 3:40Speaker 1: But who are you before we get into the podcast. Uh, well,
- 3:44Speaker 1: I am a truth teller and I'm someone who tries
- 3:46Speaker 1: to uh inform people. I've always been curious about life,
- 3:51Speaker 1: and um, I just that's it. I just think I'm
- 3:53Speaker 1: a truth teller. And then so you know, the pandemic
- 3:58Speaker 1: hit and then and then reached all this. You know,
- 4:01Speaker 1: we can't do anything but stay home and watch, especially
- 4:03Speaker 1: when they made the nationwide shutdown when did the concept
- 4:07Speaker 1: of a podcast start to brew? Was started and they
- 4:10Speaker 1: became a reality? Uh? It started after right after George
- 4:15Speaker 1: Floyd and we started tackling all these really tough things,
- 4:18Speaker 1: conversations about race. People started asking me questions what should
- 4:22Speaker 1: I do? Um, you're on the forefront, You're at the
- 4:25Speaker 1: matrix of this situation, and I don't know what to do?
- 4:27Speaker 1: Can you please help me out? And then I just
- 4:30Speaker 1: you know, I figured someone I was actually writing an
- 4:33Speaker 1: email to CNN to ask them to start a podcast,
- 4:37Speaker 1: and lo and behold, I opened up my email and
- 4:39Speaker 1: they were They sent me an emails saying, hey, would
- 4:42Speaker 1: you like to do a podcast? So as they call
- 4:46Speaker 1: it serendipity? Oh, like a great minds think of like
- 4:49Speaker 1: that's another phrase that they can use because great minds think, Yeah,
- 4:52Speaker 1: I've listened to your podcast and it's really you know, uh,
- 4:56Speaker 1: you know, I do a podcast and it's not it,
- 4:59Speaker 1: but to podcast feels visual. It feels like, it feels
- 5:04Speaker 1: very visual and especially opening, and you have such a
- 5:07Speaker 1: great uh tone to your VARs and your great storyteller.
- 5:11Speaker 1: Was that the goal? Because you know, I I set
- 5:13Speaker 1: up you know, you know, we all into audiobooks, we
- 5:15Speaker 1: all into that. But but the opening always feels like
- 5:18Speaker 1: I can see the imagery of your what you're trying
- 5:21Speaker 1: to set before we actually get into the actual interview process.
- 5:25Speaker 1: Talk about the whole production and what was that your
- 5:27Speaker 1: vision that other people come in and say, can we
- 5:29Speaker 1: do it this way? And you have some suggestions. So
- 5:32Speaker 1: the whole podcast world was was something that was new
- 5:34Speaker 1: to me. So I let the producers take the lead,
- 5:36Speaker 1: but they go on the vision pretty much a vision
- 5:39Speaker 1: that I had. I told him what I expected out
- 5:40Speaker 1: of the podcast, what I wanted to talk to people about,
- 5:43Speaker 1: some of the subjects and topics that I wanted to cover,
- 5:47Speaker 1: and so they went from there. But I mean, the
- 5:49Speaker 1: producers are really good. I'm glad you said that. Um
- 5:53Speaker 1: that it's it feels a visual to you, because that's
- 5:56Speaker 1: quite an accomplishment when it comes to to audio. As
- 5:59Speaker 1: you know, I haven't worked in radio. You know, that's
- 6:02Speaker 1: the interesting to port about it, because the fact that
- 6:04Speaker 1: you know your TV every night, your your your your
- 6:07Speaker 1: your your your image, your look, your your voice, you know,
- 6:10Speaker 1: your voice are becoming starting to become such a commonplace
- 6:13Speaker 1: in society that you know, you can probably start talking
- 6:16Speaker 1: in the room and somebody says that, don let me talking,
- 6:18Speaker 1: because they know your tone, they know, they know, they
- 6:21Speaker 1: know the credibility of your addiction. And so that's why
- 6:25Speaker 1: I was important to me. I said, well, I see
- 6:26Speaker 1: him every every I visually see him. And then I
- 6:29Speaker 1: went to the podcast. I went, wow, he still is
- 6:32Speaker 1: achieving that visual concept that his voice is telling the story.
- 6:37Speaker 1: That's very colorful. And how you open up with these
- 6:40Speaker 1: interviews and uh and these and these short uh, these
- 6:43Speaker 1: short visual storytelling moments. It's really important to setting the
- 6:47Speaker 1: tone for your actual podcast. That's really really a dynamic
- 6:52Speaker 1: that I think is uh, it's not really it's not
- 6:54Speaker 1: really normal in the audio podcast world. Oh wow, well, uh,
- 7:00Speaker 1: that's the first time I'm hearing that. So come on,
- 7:04Speaker 1: I'm not. I'm not. I'm not. I'm not, I'm not not.
- 7:06Speaker 1: I think I'm a very creative guy, but I do
- 7:09Speaker 1: know exceptionally good produced quality. And you are a guy
- 7:13Speaker 1: who's popular, You're a guy who can't. Let's put this way, man,
- 7:17Speaker 1: you have a credibility brand that cannot be cannot be
- 7:21Speaker 1: messed with, you know, because you know when you go
- 7:24Speaker 1: at CNN, you have that model there and we and
- 7:27Speaker 1: you know, seeing it. There's a certain degree of programming
- 7:29Speaker 1: when you get in the podcast world. You've got people
- 7:31Speaker 1: smoking weed doing shows. You've got people, you've got people
- 7:34Speaker 1: having sex shows. You have all kind of shows out
- 7:36Speaker 1: there in the podcast world. You know what I'm saying
- 7:44Speaker 1: because I definitely, because I definitely would like to hear
- 7:48Speaker 1: and see some of that. I was just I wasn't
- 7:52Speaker 1: it wasn't a podcast, but I was listening. I was
- 7:54Speaker 1: watching um a Netflix thing on on healing, and there
- 7:59Speaker 1: was on on contric sex, and I'm like, wow, man,
- 8:02Speaker 1: they're talking about everything out here. Now you think they're
- 8:07Speaker 1: talking about it on Netflix, go to the podcast world
- 8:10Speaker 1: and it's on fire out there. It's on fire out there.
- 8:12Speaker 1: And so that's what I'm saying is that it's important
- 8:14Speaker 1: that your brand translate in this world or anything goes.
- 8:18Speaker 1: You know, it's like because nobody, nobody basically has a
- 8:21Speaker 1: has a disclaimers sometimes to be able to take content down.
- 8:25Speaker 1: You have YouTube subscribers, you have you have a lot
- 8:28Speaker 1: of things out there. People and that podcast was the
- 8:30Speaker 1: wild wild West of entertainment, and so you wanted to
- 8:33Speaker 1: be entertainment, but you also want to be informative. And
- 8:36Speaker 1: also you wanted to be responsible. So when you came
- 8:38Speaker 1: up with the title, the title which is so important,
- 8:41Speaker 1: you know, silence is not an option. What was the
- 8:43Speaker 1: basis of that title? Well, the basis was in this
- 8:49Speaker 1: moment when we have when we were talking about you
- 8:52Speaker 1: know this George Floyd moment um, when you have all
- 8:55Speaker 1: these issues happening, when you have people wanting um uh
- 9:00Speaker 1: quality uh justice, racial justice, criminal justice, so on and
- 9:03Speaker 1: so forth, is that you couldn't sit around, and no
- 9:06Speaker 1: one should sit around and be silent about it. No
- 9:09Speaker 1: person who is who has a position of power, no
- 9:11Speaker 1: white person or black person. If you feel if you
- 9:15Speaker 1: feel that you, if you're an American, then you have
- 9:18Speaker 1: a responsibility in this moment to speak out and to
- 9:23Speaker 1: um and to talk about this because racist is the
- 9:26Speaker 1: race is the third rail in American culture. You know,
- 9:29Speaker 1: you touch it, it's a hot button. It's a hot rail,
- 9:31Speaker 1: you're gonna get shot. And people people have wanted, people
- 9:35Speaker 1: want to have these conversations that they're afraid to. They're
- 9:38Speaker 1: afraid of being um uh, being judged. They're afraid they're
- 9:43Speaker 1: gonna say something stupid. They're afraid of someone calling them
- 9:45Speaker 1: a racist. And so on and so forth. And I
- 9:47Speaker 1: don't think that I don't think that you should UM
- 9:49Speaker 1: feel that way in this moment. I think it's time
- 9:51Speaker 1: for all of us to let our guards down a
- 9:53Speaker 1: little bit, to give people UM, to cut people some slack,
- 9:57Speaker 1: and to talk about these things. And in order to talk,
- 10:00Speaker 1: order to change, you gotta listen, and you have to speak,
- 10:02Speaker 1: you gotta ask questions. So in this moment, silence is
- 10:05Speaker 1: not an option. And that's how that came about. And
- 10:07Speaker 1: it's brilliant. Uh. Well, you surprised, as as I was,
- 10:11Speaker 1: they doing the marches, the protest marches, the turnout of
- 10:15Speaker 1: white participants. UM, yes and no. I was surprised that
- 10:24Speaker 1: I was. I was. I was actually surprised at people, UM,
- 10:30Speaker 1: that people actually did it for so long, because I
- 10:33Speaker 1: was surprised that they were doing in the middle of
- 10:35Speaker 1: a pandemic. Was that surprised that we had UM in
- 10:39Speaker 1: the moment that we was, you know, watching someone basically
- 10:42Speaker 1: lose their life in front of our very eyes on
- 10:45Speaker 1: on on television. You know, you had my our very
- 10:48Speaker 1: first and then you had UM and so many before.
- 10:51Speaker 1: But I mean just in in recent you know, the
- 10:53Speaker 1: recent months, you had then yeah, and so then you
- 10:58Speaker 1: had George Floyd and I wasn't surprised that that would
- 11:00Speaker 1: discuss anyone. And young people, um, you know, they don't
- 11:05Speaker 1: feel the way us old folks feel. They're they're ready,
- 11:08Speaker 1: they're ready for this to be over with. They're ready
- 11:10Speaker 1: for for the most part, if they're not being brainwashed
- 11:12Speaker 1: by their their parents or some political party or organization,
- 11:17Speaker 1: they're ready for this whole race thing to be done with.
- 11:20Speaker 1: And I mean in a way that we not just
- 11:22Speaker 1: like not just say okay, let's get this over with,
- 11:24Speaker 1: but the way that we tackle it, we deal with
- 11:26Speaker 1: the issues and we stop you know, we stopped racist.
- 11:31Speaker 1: I'm not trying to see many people who are not
- 11:34Speaker 1: of color, so many different ethnicities there. I was just
- 11:36Speaker 1: surprised that they were out there in the middle of
- 11:38Speaker 1: a pandemic and still out there, and still out there,
- 11:41Speaker 1: and then still out there. When I look at Portland,
- 11:43Speaker 1: I go, okay, well, I've been to Portland's I've been
- 11:46Speaker 1: to Seattle. The black populations aren't aren't there with Black
- 11:50Speaker 1: Lives Matter movement? And then you realize that the younger
- 11:54Speaker 1: white generation is saying, okay, enough is enough. We see
- 11:57Speaker 1: we saw what don't you see why don't you understates
- 12:00Speaker 1: these things are happening? And when you when you talk
- 12:03Speaker 1: about how do you pick your subject matter or your
- 12:05Speaker 1: interviews for your show, and we're talking to Don Lemon,
- 12:07Speaker 1: he's the host of the Very Hot, Very Hot podcast,
- 12:11Speaker 1: silence is not an option? How do you how do
- 12:13Speaker 1: you select your interviews? Um, again, a collaborative effort. But
- 12:17Speaker 1: we talked you usually talk about the issues that are
- 12:18Speaker 1: out there, I mean mine, Um, it's easy and then
- 12:21Speaker 1: it's hard because it's easy and that we know that
- 12:24Speaker 1: that we are subject is going to be something that
- 12:26Speaker 1: is that relates to race, right uh and um, And
- 12:31Speaker 1: it's also easy in the sense that I feel that
- 12:33Speaker 1: race could touch almost every subject in America. If you
- 12:36Speaker 1: if you look at Wall Street, if you look at finances,
- 12:38Speaker 1: if you look at mortgages, if you look at healthcare,
- 12:41Speaker 1: if you no matter what it is, I think race
- 12:43Speaker 1: plays the fact. If you look at policing, race places fact.
- 12:46Speaker 1: If you look at sports, race plays a factors. So
- 12:48Speaker 1: we know that we're gonna be talking about the subject
- 12:50Speaker 1: of race and whatever realm we may want to do it.
- 12:53Speaker 1: And so um, really we talked about the issues at hand.
- 12:56Speaker 1: So now we have the sports world trying to figure
- 12:59Speaker 1: out what they're gonna do about COVID, and then you
- 13:01Speaker 1: also have them trying to figure out what they're gonna
- 13:03Speaker 1: do about justice. And so you've got all these players
- 13:06Speaker 1: now who are feeling empowered. So we talked about sports.
- 13:09Speaker 1: The podcasts out Now is with legendary journalist Bill Rodin
- 13:13Speaker 1: where we talk about UH sports and he very provocative
- 13:17Speaker 1: question that he raised during the podcast was was integration
- 13:20Speaker 1: good for black people and for black athletes and for
- 13:23Speaker 1: black colleges? And and I'm like, WHOA. That was really profound,
- 13:27Speaker 1: And we discussed that. We talk about UM education, the race,
- 13:32Speaker 1: the role race plays in education. That's one of our podcasts.
- 13:35Speaker 1: Now we're the subject that's coming up this We're going
- 13:38Speaker 1: to talk about UM environmental justice. Right, what how does
- 13:43Speaker 1: race play a role in environmental justice? Do do people
- 13:46Speaker 1: of color live in places that aren't environmentally friendly to
- 13:49Speaker 1: them that causes them to get sick? Um that may
- 13:52Speaker 1: you know, they may be in a food desert and
- 13:54Speaker 1: so on and so forth. But we have to figure
- 13:56Speaker 1: out a way. The tough part is making those subjects
- 13:59Speaker 1: interesting enough that people want to tune in and listen
- 14:01Speaker 1: to them, and again I have to say I have
- 14:04Speaker 1: to get my produces because you still think it gonna
- 14:07Speaker 1: be insdivisualum on subjects that people may not you know,
- 14:11Speaker 1: they may not be so um interesting to people in
- 14:14Speaker 1: the moment, but it's good that you feel that way
- 14:17Speaker 1: when you're listen. So that's how that's it's easy and
- 14:19Speaker 1: it's hard. We'll be right back with more from MARSA
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- 15:21Speaker 1: Code money. A deductible may apply. Welcome back to money
- 15:25Speaker 1: making conversations. I'm your host, Sean McDonald. Well, the thing
- 15:29Speaker 1: about it is that we all know you know your face,
- 15:31Speaker 1: but you win with great teammates. And the teammates are
- 15:34Speaker 1: the producers and the people who follow your vision. And
- 15:37Speaker 1: one of the things about that that I love watching
- 15:38Speaker 1: about watching your TV is death. You know, your face
- 15:41Speaker 1: tells a story to you know, watching you because you know,
- 15:45Speaker 1: you know if if it bothers you, your face can
- 15:48Speaker 1: sometimes at least when I'm watching, you can tell me, Okay,
- 15:51Speaker 1: he's not liking this, or he or he's annoyed by this.
- 15:54Speaker 1: And but it also it shows that your face can
- 15:57Speaker 1: also show that your kid that you care your face
- 16:00Speaker 1: and also show that you're happy your faith. Your faith
- 16:02Speaker 1: can also show that you disappointment. Is that just natural? Uh?
- 16:06Speaker 1: Just Don Lemon being Don Lemon? Well, yeah, that's me. Rashan. Listen.
- 16:10Speaker 1: I have to say, you know, when I first started too,
- 16:12Speaker 1: and you know you would know this from from you know,
- 16:15Speaker 1: being in the business, you want to be perfect, you
- 16:18Speaker 1: want everything to be you know, I gotta get this perfect.
- 16:20Speaker 1: I have to read this perfectly. I think I can't
- 16:22Speaker 1: portray anything. I decided the more I became me or
- 16:28Speaker 1: let me shine on television where there's no difference between
- 16:30Speaker 1: me on TV and off TV. The more successful I became,
- 16:34Speaker 1: the more people started to tune into my show, the
- 16:36Speaker 1: the stronger and louder and bigger my voice became. And
- 16:41Speaker 1: I said, Wow, all I have to do is just
- 16:43Speaker 1: be me, because not a lot of people can do
- 16:46Speaker 1: that on in this industry. They think that they have
- 16:48Speaker 1: to be someone else, They have to be perfect. They
- 16:50Speaker 1: gotta read the a robot, they gotta do this, they
- 16:52Speaker 1: gotta do that. When all you have to do is
- 16:54Speaker 1: really just be you, be authentic and and try to
- 16:58Speaker 1: try to portray what's right in the world right even
- 17:00Speaker 1: when people are against you, then you'll be successful. We
- 17:03Speaker 1: know that's perfect cause I always tell people you're gonna lose,
- 17:05Speaker 1: lose being you. If you fall down, you can get up.
- 17:08Speaker 1: But if somebody you is making believe, it's harder to
- 17:10Speaker 1: get up because you don't have people. You know, you
- 17:12Speaker 1: don't have the puppet screens anymore. Once you get cut,
- 17:15Speaker 1: you have to be able to stand on your own
- 17:16Speaker 1: two feet. And there was a classic example. I was
- 17:19Speaker 1: watching the night that Kampla Harris was announced as the
- 17:23Speaker 1: running mate for Joe Biden, and you came on the
- 17:25Speaker 1: air and you're like, you you broke that wall. You said, look,
- 17:28Speaker 1: I'm gonna do some a little different tonight. You know, Um,
- 17:31Speaker 1: I have six sisters, and you know one of your
- 17:33Speaker 1: sisters would have been sixty one and uh and you're
- 17:36Speaker 1: saying that you your black women being recognized and have
- 17:39Speaker 1: been the backbone of the Democratic Party. Uh. Trump does
- 17:43Speaker 1: not pull well with women. And that was a moment
- 17:45Speaker 1: when I'm talking about what you said. You know something
- 17:47Speaker 1: I can be done, Lemon. I can say this, I
- 17:50Speaker 1: can I can articulate this relationship I have emotionally and
- 17:55Speaker 1: how I feel about the announcement of Kamla Harris. That's
- 17:59Speaker 1: what you're talking about. You're saying when people listen to
- 18:01Speaker 1: the show, we all can be great actors, but in
- 18:04Speaker 1: the end, it's who we are that's going to create
- 18:07Speaker 1: sustainability and create a relationship on longevity in this business.
- 18:10Speaker 1: Can you articulate on that? Yeah, well, and but it's
- 18:14Speaker 1: also to I mean, it's also like an actor, I
- 18:17Speaker 1: would say, And I don't mean like I'm acting and faking.
- 18:20Speaker 1: It's like a performance. You have to be able to
- 18:23Speaker 1: any performer, even if you're being yourself, You've got to
- 18:26Speaker 1: be able to hold the audience right. You have to
- 18:29Speaker 1: be able to sit or stand in your power uh
- 18:32Speaker 1: and um and realize and own whatever platform it is
- 18:36Speaker 1: that you have. So I can sit there I feel
- 18:39Speaker 1: you know that I've gotten to a point where I
- 18:41Speaker 1: don't have to fill dead air, Like I'm not worried
- 18:45Speaker 1: about quite you know, an not an option in the podcast.
- 18:50Speaker 1: I'm not worried. I'm not worried about uh. Silence on
- 18:52Speaker 1: television sometimes it speaks more than feeling it with words.
- 18:57Speaker 1: That's something that I learned. Like when I'm sitting there
- 18:59Speaker 1: and I'm trying to get my thoughts together, and I go,
- 19:01Speaker 1: how do I say this? Wait, let me think about
- 19:03Speaker 1: this one right, And that's what you did when you
- 19:07Speaker 1: yeah yeah, and that's what you did when you when
- 19:09Speaker 1: you made that, like I always say, broke that third wall.
- 19:12Speaker 1: Bring that wall over. Okay, I am about to just
- 19:15Speaker 1: just is not on it's not on the teleprompter. Okay,
- 19:18Speaker 1: I'm sorry, guys, Just I gotta say this because emotionally
- 19:23Speaker 1: everybody knows me. I'm you know, we're fans of you.
- 19:25Speaker 1: But to be done, Lemon, I'm I'm I'm just gonna
- 19:29Speaker 1: ask this general question because I I manage a lot
- 19:32Speaker 1: of talented people who are reach superstar level and but
- 19:37Speaker 1: in the entertainment side. But you're in the news side.
- 19:41Speaker 1: You're in the side where you you you know, sometimes
- 19:45Speaker 1: your credibility can't be questioned. Sometimes when you make a
- 19:49Speaker 1: statement and it's the right statement, it can be questioned.
- 19:51Speaker 1: How do you be? How do you maintain who done
- 19:55Speaker 1: Lemon is? And then maintain the message you're trying to
- 19:58Speaker 1: deliver every night on see ann tonight. Um Well, I
- 20:07Speaker 1: realized that I have, um, I have a great I
- 20:13Speaker 1: have a great responsibility. And I realized that I am
- 20:17Speaker 1: I am lucky enough and blessed enough to be able
- 20:20Speaker 1: to have this platform and so the only thing that
- 20:24Speaker 1: I can do with it is speak the truth. My truth,
- 20:26Speaker 1: I should say, but my truth may not always be yours,
- 20:30Speaker 1: and so you know, and so if you well, you know,
- 20:32Speaker 1: if you want to criticize me or what have you,
- 20:34Speaker 1: then that's all part of the gig. But I think
- 20:36Speaker 1: the best thing I do is I learned that I
- 20:38Speaker 1: don't take anything personally because most people who are if
- 20:41Speaker 1: they want to be critical, they don't really know me.
- 20:44Speaker 1: And the more critical you are of me, uh, you know,
- 20:48Speaker 1: whether you critical in a good way or in a
- 20:50Speaker 1: bad way, that means that that that shows you the
- 20:52Speaker 1: how big my voice is and my platform is and
- 20:55Speaker 1: how powerful it is, and how much you're tuning in.
- 20:58Speaker 1: Because people will tune into people they don't agree with
- 21:01Speaker 1: are people they as you know from being in the business,
- 21:04Speaker 1: hate watch or hate listen to people. People who hate
- 21:06Speaker 1: you will listen to you or watch you more than
- 21:07Speaker 1: people who like you because they need that they need
- 21:10Speaker 1: to be fueled by They're like, oh my god, it
- 21:12Speaker 1: pisses me off, and so um, you know, they need
- 21:15Speaker 1: that stimulus. So I don't take it personally, and I
- 21:18Speaker 1: just speak my truth and I try to speak for
- 21:21Speaker 1: the person who doesn't really have a voice, and for
- 21:25Speaker 1: the people, for the people who don't have a platform,
- 21:27Speaker 1: and I speak for the everyday people. And you know
- 21:30Speaker 1: right now, you know it's it's crazy that you were
- 21:34Speaker 1: showing because everybody is calling me. Not everybody, but the
- 21:36Speaker 1: people who are mad at me because I have silence.
- 21:38Speaker 1: I say, silent not an option to speak up on
- 21:41Speaker 1: issues of race, that I'm a race bader. I'm a racist.
- 21:44Speaker 1: You know, if you read the blogs and you read
- 21:46Speaker 1: any of the of the you know press, I'm a racist.
- 21:49Speaker 1: Why are you always talking about race? Why do you
- 21:51Speaker 1: hate the white man? Why? I don't hate anybody. I'm
- 21:53Speaker 1: just speaking the truth. And people get mad. A white
- 21:56Speaker 1: broadcaster can say the same thing I say and will
- 21:59Speaker 1: not get criticized for me. Because I'm black, I get it,
- 22:02Speaker 1: especially from the biggest absolutely and I get it and
- 22:06Speaker 1: I respect you. That's why that the questions that I answered.
- 22:08Speaker 1: I'm a black man, and I know the type of
- 22:10Speaker 1: business that you're in. I know the level that you
- 22:13Speaker 1: are when you're when you're because you you you're are
- 22:16Speaker 1: allowing yourself to be yourself in a CNN format and
- 22:19Speaker 1: when you slide over to this podcast, world. This is
- 22:22Speaker 1: actually a voice that you can dictate and control, and
- 22:25Speaker 1: that's when the criticism the things can come even stronger.
- 22:28Speaker 1: We're talking to Don Lemon is an amazing podcast called
- 22:31Speaker 1: Silence Is Not An Option. Every Thursday he drops a
- 22:33Speaker 1: new show. It's a couple of things I want to
- 22:35Speaker 1: ask you before we wrap up. That really on the
- 22:38Speaker 1: COVID ninteen side. Early on in the COVID ninteen, Uh,
- 22:42Speaker 1: I was watching you and the lady called and he
- 22:44Speaker 1: was interviewing a lady and she had told you that
- 22:47Speaker 1: eight out of ten black people who are hospitalized in Atlanta.
- 22:51Speaker 1: I don't know if you remember this interview. Had COVID ninteen,
- 22:54Speaker 1: I would tell you something when when um, you had
- 22:58Speaker 1: a stunted look on your face, if you saw my faith,
- 23:01Speaker 1: it would have matched it. I just could not believe
- 23:04Speaker 1: that number. And so when you get live, because I'm
- 23:07Speaker 1: sure you get prepped for the shows, but when you
- 23:10Speaker 1: get information like that that sounds so incredible, that eight
- 23:13Speaker 1: out of ten COVID and eighteen patients that were hospitalized
- 23:17Speaker 1: in the city of Atlanta or African Americans, how do
- 23:20Speaker 1: you compartmentalize that intend to go and still deliver what
- 23:25Speaker 1: you have to deliver to the American people. I have
- 23:29Speaker 1: to keep my composed number one. You know, I got bills.
- 23:35Speaker 1: I've got to keep my composure so that I can
- 23:37Speaker 1: bey and convey it to the folks at home. But
- 23:40Speaker 1: but I'm honest, I was honestly shocked. Like you, I'm like, wait,
- 23:43Speaker 1: wait what that's what you're saying. You went when you
- 23:45Speaker 1: were you were, and I was like, I was like,
- 23:47Speaker 1: I couldn't. In fact, I'm gonna tall you something. We're
- 23:49Speaker 1: gonna I want you to continue. But I actually came
- 23:51Speaker 1: to work the next day, I went, I watched John
- 23:54Speaker 1: Lemon and he has some lady on talking about eight
- 23:56Speaker 1: out of ten black people and who had COVID NTEENA
- 24:01Speaker 1: in Atlanta? What what what black? And they would And
- 24:04Speaker 1: then then I opened up a j C, which is
- 24:06Speaker 1: Atlanta General Constitution, and it was true. You I got
- 24:11Speaker 1: to play that out behind closed doing in front of
- 24:13Speaker 1: my employees. You get to play that out on national
- 24:16Speaker 1: TV with a person and a kind of in the
- 24:19Speaker 1: zoom TV. I remember that the declarity wasn't that good.
- 24:23Speaker 1: It was because she had a bad zoom camera. And
- 24:26Speaker 1: here you are on national TV going really just the
- 24:30Speaker 1: first time I've heard of any incredible information like that.
- 24:34Speaker 1: Now you can continue, Yeah, well, because it is, and
- 24:38Speaker 1: I figured, you know, that's the same way I asked
- 24:40Speaker 1: questions that I'm asking. I try to sit there like
- 24:43Speaker 1: a viewer and like people at home, because people at
- 24:46Speaker 1: home want to know, like you know, they're getting me.
- 24:48Speaker 1: I may have been pressed for it by producers, write
- 24:51Speaker 1: a lot of it, some of it, a lot of
- 24:52Speaker 1: it is also happening live, and I you know, and
- 24:55Speaker 1: I'll tell you I'm getting this information when you're getting
- 24:57Speaker 1: so you you you know, bear with me. But um, yeah,
- 25:01Speaker 1: because I'm seeking for the people at home. I'm asking
- 25:03Speaker 1: questions for the people at home, just like you were
- 25:05Speaker 1: shying the people who are listening to us. Now, those
- 25:08Speaker 1: are the questions that I asked. Again, That's why I
- 25:10Speaker 1: don't sit there and try to be perfect like you
- 25:12Speaker 1: know when people when your mom says, act like you've
- 25:14Speaker 1: been somewhere, right, I get that, but sometimes you really
- 25:17Speaker 1: haven't been somewhere, and you just have to just have
- 25:20Speaker 1: to say, I have never been here, and I'm taking
- 25:23Speaker 1: you here with me. And it guess what. I was
- 25:24Speaker 1: alone for the ride, and I was like, I was
- 25:27Speaker 1: I was. I was so traumatized by the information I
- 25:30Speaker 1: actually tuned out the rest of the interview. I was like,
- 25:32Speaker 1: it's crazy. I went to those terminologies, those levels of
- 25:35Speaker 1: terms like no way, no way, how could this be?
- 25:39Speaker 1: And then then you realize, okay that then as you
- 25:42Speaker 1: start playing off you do the research, you realized that,
- 25:44Speaker 1: you know, the COVID ainteen was overtly affecting the people
- 25:48Speaker 1: of color, people in the black community, and uh and
- 25:51Speaker 1: and and then in this the White House had nothing
- 25:54Speaker 1: to say but whatever, And that also affects you emotionally.
- 25:58Speaker 1: And then I want to fast forward to a recent interview,
- 26:00Speaker 1: I believe last week where you was interviewing this family.
- 26:04Speaker 1: I believe it was in Florida and the husband and
- 26:07Speaker 1: and and her father in law had died from COVID.
- 26:11Speaker 1: En you was interviewing the family. There was a children's
- 26:14Speaker 1: dad and granddad. They were both doctors, yes, and they
- 26:17Speaker 1: both contracted um COVID and they both died, father and son,
- 26:21Speaker 1: and I think they died a couple of days apart
- 26:23Speaker 1: in the hospital. I'm gonna tell you them done. I
- 26:26Speaker 1: know that was a difficult interview at times, you know,
- 26:30Speaker 1: you know, and so I wanted to bring that up
- 26:32Speaker 1: and in my interview with you, just to show you
- 26:34Speaker 1: the range. You know, the range. Sometimes you can get
- 26:37Speaker 1: to get lost in this information pool and just be
- 26:40Speaker 1: doing your job to see that here at the at
- 26:44Speaker 1: the height, at the very beginning of unknown, you find
- 26:47Speaker 1: out that the people in COVID patients and Atlanta, Georgia
- 26:52Speaker 1: were African Americans. And then you do an interview last
- 26:54Speaker 1: week or white family, attractive white family because you mentioned
- 26:57Speaker 1: that in your interview and they and they were doctors
- 27:01Speaker 1: and they still with victims of COVID and eighteen and
- 27:04Speaker 1: we still have people out here, you know, condemning mask,
- 27:08Speaker 1: calling to the fraud and all that. But you have
- 27:11Speaker 1: to hold it together and you have to be that
- 27:15Speaker 1: that sustained force of reason, of credibility and information. That's
- 27:19Speaker 1: a tremendous burden. Don I'm not trying to wear you down,
- 27:22Speaker 1: my friend, but I have to give you respect because
- 27:25Speaker 1: I love you, man, and and you can't you can't stop,
- 27:28Speaker 1: you can't stop. I won't let you stop, man. I
- 27:30Speaker 1: support you to the mountaintop because you are taking us there.
- 27:34Speaker 1: And I just wanted to just talk about that range
- 27:37Speaker 1: when you from from from that black information at the
- 27:40Speaker 1: at the beginning of COVID, and we at the peak
- 27:42Speaker 1: of COVID right now, and you're talking with the father
- 27:45Speaker 1: and grandfather, Give us that, give us that that in
- 27:48Speaker 1: the middle of all that, George Lord, yeah, and and
- 27:53Speaker 1: and George f But I mean, listen, you gotta this
- 27:57Speaker 1: is I gotta be honest with you. I've never know
- 28:00Speaker 1: he's gone through it this before. I've never dealt with
- 28:02Speaker 1: this before, with anything like like this, with the with
- 28:05Speaker 1: the race issue, to this level, with the you know,
- 28:08Speaker 1: people being sick. Obviously at home, a lot of people
- 28:11Speaker 1: don't even know where their next meal is coming from.
- 28:13Speaker 1: You've seen the lines out there for the food banks
- 28:16Speaker 1: and what have you. People at home, they don't even
- 28:18Speaker 1: know if they're gonna be able to pay their bills.
- 28:19Speaker 1: They don't know if they're gonna get picked it. They
- 28:21Speaker 1: have no idea. This is unprecedented times. And then we
- 28:24Speaker 1: have an administration who's pretending that it's not happening, who's
- 28:27Speaker 1: also trying to restrict voting rights and suppressed votes. This
- 28:31Speaker 1: is an imprecedent. The time I want to I want
- 28:33Speaker 1: to sit in my bed and not get out and
- 28:35Speaker 1: pull the covers up and you know, close the curtains,
- 28:38Speaker 1: but I can't. I've got to. Like you said, you
- 28:41Speaker 1: don't want to bring me down, but that that's the
- 28:42Speaker 1: responsibility I took on with this platform and I have
- 28:45Speaker 1: to bring it to people now. And I think it's
- 28:47Speaker 1: even more important. It's never been a more important time
- 28:49Speaker 1: to be a journalist in this country. And either you're
- 28:52Speaker 1: gonna do it right or wrong, and I hope I'm
- 28:54Speaker 1: doing it the right way. You're doing a great uh
- 28:56Speaker 1: your state. This is a statement that came from your people.
- 28:58Speaker 1: Americans in christ is right now. A lot of people
- 29:01Speaker 1: want to help but have no idea what to start.
- 29:04Speaker 1: In our new podcast, we're going to dig deep into
- 29:06Speaker 1: the reality of being black and brown in America and
- 29:09Speaker 1: explore what you can do to help find a path forward.
- 29:12Speaker 1: We have tough conversation with activists, thinkers, and leaders. I
- 29:16Speaker 1: love that Cream mab Dul Jabbar interview that you've done,
- 29:19Speaker 1: but more importantly, we get to rebuild America together. Don.
- 29:23Speaker 1: I want to I want to thank you for taking
- 29:25Speaker 1: the time to allow me to have on this conversation
- 29:27Speaker 1: with Don Lemon Okay allowed me to do this as well.
- 29:34Speaker 1: I know you've been trying to get me for a while,
- 29:35Speaker 1: and I had some scheduling issues, but I wanted to
- 29:38Speaker 1: make sure that I got on to speak with you,
- 29:40Speaker 1: and I really appreciate the opportunity to speak to you
- 29:43Speaker 1: and be safe. And I always know you gotta advocate
- 29:44Speaker 1: out here, man, and we're going to promote you and
- 29:46Speaker 1: keep you at the front lines of information and also
- 29:49Speaker 1: let you understand that your support group is very very strong. There. Haters,
- 29:53Speaker 1: but the line of lovers. When I say lovers, I
- 29:55Speaker 1: mean people. Advocate what you stand for, advocate your voice,
- 29:59Speaker 1: and up lift what you trying to do for us
- 30:01Speaker 1: every night on TV and on your very very successful podcast.
- 30:05Speaker 1: Silence is not an option. Keep going and keep dropping
- 30:07Speaker 1: them every Thursday. Okay, thank you very much, brother, I
- 30:11Speaker 1: really appreciate it. You take care and you'd be safe. Okay,
- 30:14Speaker 1: thank you. It's finally here, the season of celebration, and
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- 33:07Speaker 1: type of meaningful life. For more information, visit n M
- 33:10Speaker 1: dot org Slash Radio. My Next Guest is a Grammy
- 33:13Speaker 1: Award winning artist, songwriter, producer, actress, and philanthropists. Well started
- 33:18Speaker 1: as a willpowered challenge in the vegan lifestyle has improved
- 33:22Speaker 1: her mental, spiritual, emotional, and physical state. Over the past
- 33:26Speaker 1: four years. She has hosted monthly vegan challenges online accompanied
- 33:30Speaker 1: by her Vegan Transition Guy, a free starter guy for
- 33:33Speaker 1: people interested in transitioning to a vegan lifestyle. She has
- 33:37Speaker 1: celebrated twenty two years as an international known singer, songwriter, producer, dancer, choreographer, actor,
- 33:43Speaker 1: activist and philanthropists. She's on the show to Me Baby
- 33:47Speaker 1: helped me curb my bad eating habits because I can
- 33:49Speaker 1: tell you something. I will start every dinner with a
- 33:51Speaker 1: good old ice cream, a good old cookie, a good
- 33:53Speaker 1: old piece of dessert that has you know, milk and
- 33:57Speaker 1: eggs in it. She's inspired to make even like me
- 34:00Speaker 1: do better because she may have found the fountain of youth.
- 34:03Speaker 1: We also will talk about her role in the second
- 34:06Speaker 1: season of the popular Fifth War drama now streaming on
- 34:10Speaker 1: UMC Dot TV network. Please welcome to Money Making Conversations. Maya,
- 34:16Speaker 1: Hello there, how are you who? I had a lot
- 34:18Speaker 1: to say about you, Maya, for we got started up
- 34:21Speaker 1: a handful. That's what happens with when you've been out
- 34:25Speaker 1: there for tweeny two years, my friend. Well, really it
- 34:31Speaker 1: really is, you know, because you know, we all will
- 34:32Speaker 1: start out. I can. I can think back because I
- 34:35Speaker 1: started out at IBM. I was my degrees in mathematics,
- 34:38Speaker 1: and then I wanted to be a stand up comic
- 34:40Speaker 1: and I left ib under pursue a career as a
- 34:42Speaker 1: stand up comic, and you know those always it was
- 34:46Speaker 1: so far away where I wanted to beat it. In fact,
- 34:49Speaker 1: where I am right now. I didn't even see myself
- 34:51Speaker 1: being at this point. All I wanted to do was
- 34:53Speaker 1: just be successful. And at the age of eighteen, all
- 34:55Speaker 1: you wanted to be successful. Talk about those early years
- 34:59Speaker 1: of reaching that success, and then we'll talking about, you know,
- 35:03Speaker 1: finding yourself as to where you are right now today. Well,
- 35:07Speaker 1: I started out as a child of the arts, and
- 35:10Speaker 1: it's something that I just love to do. Outside of school,
- 35:13Speaker 1: of course, but I was also involved in gospel choir,
- 35:16Speaker 1: the orchestra, and the dance team at school, and those
- 35:21Speaker 1: were the highlights of my day because kids would come
- 35:24Speaker 1: together for a common goal, whether it was to compete
- 35:28Speaker 1: or perform or put something together ourselves the showcase, and
- 35:32Speaker 1: it was all of all great synergy, all common goal
- 35:36Speaker 1: and um about success. But we had to have discipline.
- 35:41Speaker 1: And so my early years from four years on four
- 35:45Speaker 1: years old on was shaped by the arts. But also
- 35:48Speaker 1: I come from a very musical and artistic family, so
- 35:50Speaker 1: I was always around it and always uh, I would say,
- 35:55Speaker 1: given examples of what to strive for and to be.
- 36:00Speaker 1: My father is a musician who inspired me greatly. Um
- 36:04Speaker 1: Ever since I could remember as a little girl, there
- 36:06Speaker 1: were always musicians in the living room or the garage
- 36:09Speaker 1: rehearsing for his gigs. He's been in the studio. I
- 36:13Speaker 1: had some early experiences in my childhood just go into
- 36:17Speaker 1: the studio to watch him record, watched him put out
- 36:20Speaker 1: Lionel and present himself on his own label, get his
- 36:24Speaker 1: songs on the radio regionally or locally, and hustle and grind,
- 36:29Speaker 1: so I've always looked up to my dad in that aspect.
- 36:33Speaker 1: But singing is just something in music is something that
- 36:36Speaker 1: I've always been involved in through the arts, but with
- 36:40Speaker 1: family ties as well. There was never a day without music.
- 36:44Speaker 1: So I just kind of fell into it. And the
- 36:46Speaker 1: record deal came first because I was initially going to
- 36:49Speaker 1: pursue Broadway, which was acting, singing, dancing, choreography, etcetera. Um,
- 36:56Speaker 1: So it just so happened the record deal came first,
- 36:59Speaker 1: and I still want to the theater passionately. Um. But yes,
- 37:05Speaker 1: it is a very competitive business. It does take a
- 37:09Speaker 1: lot of rehearsing, perfecting your craft and awesome business before
- 37:13Speaker 1: your art. Often in the field of business, you know,
- 37:19Speaker 1: it's all fun and games and shows to the viewer,
- 37:23Speaker 1: but there's so much legality involved just one thing, you know.
- 37:28Speaker 1: You know here you talk, you're absolutely right, the business
- 37:31Speaker 1: side pops up into the whole process. But I think
- 37:34Speaker 1: that my early years and as I went through is
- 37:37Speaker 1: trying to control my own destiny, you know, trying to
- 37:40Speaker 1: control my own depth and go to bed time. And
- 37:43Speaker 1: so that's the most frustrating thing I think when you
- 37:45Speaker 1: get into entertainment. It's because it's not like a regular
- 37:48Speaker 1: nine or five job. You know, you go to work
- 37:50Speaker 1: at nine, you get off in five, you go to sleep,
- 37:52Speaker 1: you wake up, you go to work at nine, you
- 37:54Speaker 1: go up the next day. Something you may have prepared
- 37:56Speaker 1: to do may not happen. It might not happen for
- 37:58Speaker 1: months because somebody changed it, or a record labeled clothes,
- 38:03Speaker 1: or the person you're gonna do it a duet with,
- 38:05Speaker 1: or the show with, or the role with the opted
- 38:08Speaker 1: out of it. So do you feel at this point
- 38:10Speaker 1: in your life you have more control of your life,
- 38:12Speaker 1: even though the success you had was so immediate and
- 38:15Speaker 1: so amazing at the age of eighteen. Well, it's something
- 38:19Speaker 1: that I've always loved, you know, backtracking regardless of the
- 38:23Speaker 1: business that has to be done. That's required in every
- 38:25Speaker 1: field or every profession, obviously, but that's never deterred me.
- 38:30Speaker 1: And that was my point. I'm still here, and I've
- 38:33Speaker 1: learned the business as an independent label, as an independent
- 38:36Speaker 1: artist that signs for her own label, I've had learn
- 38:39Speaker 1: the business, so now I have more value. It's not
- 38:42Speaker 1: just an artist, but a complete enterbrating that knows the roup.
- 38:47Speaker 1: And I'm still learning. You know, it's always a student,
- 38:49Speaker 1: but I've learned so much more on the business side
- 38:52Speaker 1: and it's actually inspired. Man. It made me more passionate
- 38:55Speaker 1: about music because now I have the freedom to do
- 38:58Speaker 1: whatever i'd like creatively, but also protect my art and
- 39:01Speaker 1: protect my heart. Uh So it's a great place to be,
- 39:04Speaker 1: especially now in the social media days. And nothing is
- 39:07Speaker 1: going to stop me because yes, um labels have definitely
- 39:10Speaker 1: transitioned and they've been through layoffs who are emerging with
- 39:14Speaker 1: each other as you see the airlines and many corporations
- 39:18Speaker 1: doing these days, because that's just the way of today.
- 39:22Speaker 1: Mound rising and obviously technology that's replaced the weather or
- 39:28Speaker 1: increased sales um to the old way means physical prapy
- 39:32Speaker 1: and record stores have closed off. Also, the transition from
- 39:36Speaker 1: my first album being on cassette tape for recording to
- 39:39Speaker 1: tape itself versus digital you know, from told or anything
- 39:43Speaker 1: like that. And here we are today doing albums on
- 39:46Speaker 1: laptop wherever you are in the world and mixing and
- 39:49Speaker 1: mess during on your own and then distributing it on
- 39:53Speaker 1: your own. There's so many new ways and it's very exciting.
- 39:56Speaker 1: So that transition with the times as well. On the
- 39:59Speaker 1: business front, but there's always something around the corner. Low
- 40:02Speaker 1: to learn a new act she has to be aware of.
- 40:05Speaker 1: It's hard, but it's great to have you back on
- 40:09Speaker 1: my show to talk about your wonderful career. Twenty two
- 40:11Speaker 1: years in the business you celebrated this year. Now when
- 40:15Speaker 1: you talk about that, your Planet nine, it's really amazing
- 40:18Speaker 1: that a lot of times when we see things that
- 40:21Speaker 1: we're doing as we get older, you really saw it
- 40:23Speaker 1: when we were younger. Were just taken because your father
- 40:25Speaker 1: was an independent guy who went out there, dropped his
- 40:28Speaker 1: own later did all of the recording. Was that an
- 40:30Speaker 1: inspiration for Planet nine? I wasn't even thinking about all
- 40:36Speaker 1: of that that I've witnessed when I created Planet nine,
- 40:40Speaker 1: but it's always been anything so subconsciously. I'm sure it
- 40:44Speaker 1: had a play when I released Well, when I was
- 40:48Speaker 1: recording my fourth album, the release date that pushed back
- 40:52Speaker 1: upon its release, and I was signed to Motown within
- 40:54Speaker 1: the Universal system at that time, and when it got
- 40:59Speaker 1: pushed back, accidentally released in the furthest territory of our globe,
- 41:04Speaker 1: which is Japan, which is like a day ahead, and
- 41:07Speaker 1: so there was leaked there and from there the album
- 41:11Speaker 1: leaked everywhere online, on YouTube, etcetera. And from now people
- 41:14Speaker 1: had it for free and that was a big financial
- 41:17Speaker 1: hit to the record label. Salvation of the album, and
- 41:21Speaker 1: my lawyers started that okay, technically out in the marketplace
- 41:25Speaker 1: right now, which means you can get your back end
- 41:28Speaker 1: advance if you take them the court, or you can
- 41:30Speaker 1: just leave that alone and go independent. So I didn't
- 41:34Speaker 1: feel like spending a year or a year and a
- 41:35Speaker 1: half or even funds um to try to get money,
- 41:40Speaker 1: you know, and I just moved on. And that's how
- 41:43Speaker 1: Planet nine was worth. Um. I started studying astronomy and
- 41:49Speaker 1: getting into a spiritual place and creating my own laws,
- 41:53Speaker 1: my own rules, my own timeline that didn't operate, you know,
- 41:59Speaker 1: with the time line that everyone else had enforced upon me. Us. Basically,
- 42:05Speaker 1: you were controlling your life, your destiny. That's what I'm
- 42:07Speaker 1: talking about, you know, you're rolling my life, creating my
- 42:10Speaker 1: own world. And that own world was on the own planet.
- 42:14Speaker 1: And that's how Planet nine was born. Through the beginning
- 42:18Speaker 1: of my independent journey where I had to become everything
- 42:22Speaker 1: and I had to dictate everything, but also become my
- 42:24Speaker 1: own disciplinary and my own finance or my own bank manager. Lawyer,
- 42:29Speaker 1: whatever it took, and here I am. You know, in
- 42:32Speaker 1: the thirteenth year of my independent journey and nine independent projects. Now,
- 42:37Speaker 1: you know, to go independent, you don't do this by yourself.
- 42:40Speaker 1: So I'm assuming that you had to have people around
- 42:43Speaker 1: you that understood your visit vision, that woke up or
- 42:46Speaker 1: awake when you needed them be awake and believed in
- 42:49Speaker 1: you and move forward. Well, did you have to reformulate
- 42:52Speaker 1: or create a new team when you decided to create
- 42:54Speaker 1: this level of independency for your own career and for
- 42:57Speaker 1: you personally? Well, I had already had my creative team,
- 43:01Speaker 1: meaning my musicians and dancers as well as engineers, etcetera,
- 43:06Speaker 1: and my own studio. In two thousand five, I moved
- 43:09Speaker 1: from California back home for my roots, to take care
- 43:12Speaker 1: of family, to start my non profit organization, and you know,
- 43:17Speaker 1: my brother built my studio for me. I became a
- 43:20Speaker 1: teacher and developed all the curriculum and the arts and
- 43:25Speaker 1: tech program the Maya Arts and Tech Foundation, And so
- 43:28Speaker 1: I did that for years at home prior to the
- 43:31Speaker 1: break in a split with my label Motown in two
- 43:36Speaker 1: thousand seven. So I already had a team that I
- 43:38Speaker 1: was touring with, but they were out of my hometown,
- 43:41Speaker 1: so it's not like family, and you know, that was
- 43:44Speaker 1: a great cushion to have because I needed them more
- 43:47Speaker 1: than ever and they also relied on me at the
- 43:51Speaker 1: same time, so we had the road, you know, and
- 43:53Speaker 1: that's how I grind it for years to fund my project.
- 43:55Speaker 1: And I still still do for all of my projects,
- 43:58Speaker 1: but at least there in place. But I was self managed,
- 44:02Speaker 1: and I had learned a lot, you know, doing independent
- 44:06Speaker 1: before I became independent to get my vision across when
- 44:09Speaker 1: I was you know, it was a major label and
- 44:12Speaker 1: friends and actually inspired me because in two thousand four
- 44:15Speaker 1: I saw him live and he inspired me to really
- 44:18Speaker 1: focus on building a pain w her I felt, you know,
- 44:23Speaker 1: they wouldn't be hot skipping and jumping between artists, artists
- 44:27Speaker 1: with no passion but just the paycheck. And so that's
- 44:30Speaker 1: why I developed a team in my hometown. And you
- 44:34Speaker 1: know we're still rocking to her day and sounding great
- 44:37Speaker 1: at it. Um Maya. When you when you when you
- 44:40Speaker 1: look at because you're you know, when when I listen,
- 44:43Speaker 1: I listened artists, songwriter, producer, actors, philanthropists. Now let's transition
- 44:48Speaker 1: to the role that you've been playing for the last
- 44:49Speaker 1: two seasons on Fifth War. Greg Carter, who I've been
- 44:52Speaker 1: knowing since nineteen eighty two. Jay Len, I've been knowing
- 44:54Speaker 1: her since nineteen eighty two, called Anthony uh and so's.
- 44:58Speaker 1: There's so many people on that show that I know.
- 45:01Speaker 1: How did you get involved and get the opportunity because
- 45:03Speaker 1: that's that shoots in Houston, Texas, and you already said
- 45:06Speaker 1: your base is watching the d C. How did Maya
- 45:08Speaker 1: get an opportunity or learned about the casting opportunities for
- 45:12Speaker 1: this series that shot in Houston called filth War. Well,
- 45:17Speaker 1: I have my own management company, He Entertainment, and basically
- 45:21Speaker 1: it's all over my website social media, and they've reached
- 45:25Speaker 1: that to my manager and I read the script. I
- 45:29Speaker 1: read the script and I was blown away. It kept
- 45:32Speaker 1: my attention. It was a one take read. I didn't
- 45:36Speaker 1: deter away from the script. They caught my attention and
- 45:39Speaker 1: it felt like real life and that we don't necessarily
- 45:43Speaker 1: often get to see on television. And I do have
- 45:46Speaker 1: ties with Fit for because that's where I recorded one
- 45:49Speaker 1: of my second independent projects, Beauty in the Streets Mixtape,
- 45:53Speaker 1: Volume one, and I met with Jay Prince and we
- 45:57Speaker 1: started doing business together and stuff and nine. Yeah, and
- 46:01Speaker 1: so I recorded the whole album out there and we
- 46:05Speaker 1: partnered up independently and pushed that out between Wrap a Lot,
- 46:09Speaker 1: Young Empire and Planet nine and so getting to in
- 46:15Speaker 1: that amount of time, but also teaming up with artists
- 46:19Speaker 1: from Houston, Texas all over that mixtape. You know, it
- 46:22Speaker 1: felt like the second home for a while. So any
- 46:26Speaker 1: favorite I'm I'm born in Rage. In fact, I was
- 46:29Speaker 1: born in by the way, Houston, Texas. Any favorite Eden
- 46:33Speaker 1: spots in Houston that you've learned in life. We actually
- 46:37Speaker 1: went to Popados quite off, I think it was I
- 46:41Speaker 1: think it was Joe Crab or crab Check or something
- 46:44Speaker 1: like that, way back when I was not vegan. Yes,
- 46:48Speaker 1: well you hit two up right there. But Papa Dope
- 46:50Speaker 1: come on that Papa Dope from there all the time. Yeah, yeah,
- 46:59Speaker 1: you know, yeah, because you know, I wanted to transition
- 47:02Speaker 1: that that that food conversation that we've been having right now,
- 47:06Speaker 1: Papadose is not the place that. Now, when you went
- 47:10Speaker 1: to Popadose, what did you eat? Because you're vegan, so
- 47:12Speaker 1: and when you're walk in that restaurant, that's a good
- 47:14Speaker 1: starting point and you're vegan, you're going to a place,
- 47:17Speaker 1: a popular restaurant like Papadose. What what does Maya a
- 47:21Speaker 1: vegan eat? Well, I don't know because I haven't been
- 47:24Speaker 1: that since. But when I was not vegan, I was
- 47:27Speaker 1: having that you know, the card and the pros. Now,
- 47:36Speaker 1: I'm sure I would have a salad and I would
- 47:38Speaker 1: have to take the cheese off you know, not me,
- 47:41Speaker 1: of course, and veganize it. But you know, I'm sure
- 47:44Speaker 1: they have broccoli or corn and on the side and
- 47:46Speaker 1: all the side dishes you can probably have without the butter,
- 47:49Speaker 1: right right, right, right now, let's let's go to this
- 47:52Speaker 1: book that may change my life because I'm I'm I'm
- 47:55Speaker 1: a sincere person. I'm the worst eating person that you
- 47:58Speaker 1: can come into because is the fact that I don't
- 48:01Speaker 1: follow the rules. I will eat ice cream when I
- 48:04Speaker 1: feel like it. I will either doughnut. I have christipy
- 48:07Speaker 1: cream on an app on my phone. By the way, Maya,
- 48:10Speaker 1: so just in case, I just want to find out
- 48:12Speaker 1: where if the lights on, so I can just drop
- 48:14Speaker 1: by day and pick me up a couple of donuts
- 48:17Speaker 1: and to milk. And so your book here, you know,
- 48:19Speaker 1: which began as as you say, well, begin as one
- 48:22Speaker 1: of my many willpower challenges in quickly evolved into a
- 48:27Speaker 1: permanent vegan lifestyle change through education and awareness. Now, when
- 48:31Speaker 1: you said willpower challenges, where the willpower challenges? This first
- 48:34Speaker 1: time I ever heard anybody say that will power challenges. Well,
- 48:39Speaker 1: I started eating will power challenges in two thousand seven
- 48:43Speaker 1: when I became independent, and I knew that I would
- 48:46Speaker 1: need to be agin to trust myself, but also master myself,
- 48:49Speaker 1: every part of myself, and become my own train of
- 48:52Speaker 1: nutritionists everything, because there was no longer the support or
- 48:56Speaker 1: budget there from a major label to do those things
- 48:59Speaker 1: for me, and so I had to become those things.
- 49:01Speaker 1: And in order for me to become those things, I
- 49:03Speaker 1: had to instill a discipline. So I would strip something
- 49:06Speaker 1: away from my life every year for three d sixty
- 49:08Speaker 1: five days, or do these crazy things like run a
- 49:12Speaker 1: marathon with no training twenty six two miles, or you
- 49:16Speaker 1: know these massa cliners attenday straight and no food, not
- 49:21Speaker 1: not missed in shape. Here. Now, you just said you
- 49:24Speaker 1: ran a marathon but no training. You just just up
- 49:27Speaker 1: and just start running, that's what you just said. I mean,
- 49:31Speaker 1: you're sill the training for eight months before you run
- 49:34Speaker 1: a twenty six point to mile marathon, and I had
- 49:38Speaker 1: two months to try to get it together because two
- 49:40Speaker 1: months Priday or I just just that I was going
- 49:42Speaker 1: to go ahead and run after ankle surgery because my
- 49:45Speaker 1: dactor told me not to, and I do that. I
- 49:49Speaker 1: could do it with my mind. And that year I
- 49:53Speaker 1: was vegetarian, but I put myself through pain. I also
- 49:58Speaker 1: conditioned myself with these types of things because I know
- 50:01Speaker 1: I'm going to need it in life. But I also
- 50:03Speaker 1: do a lot of stripping away of the things that
- 50:06Speaker 1: I do like because a lot of the things that
- 50:08Speaker 1: I like are not necessarily good for me. And so
- 50:11Speaker 1: if I can let go of the things that I
- 50:12Speaker 1: really like, then I won't overreact when something is stripped
- 50:17Speaker 1: away from me. So it's mental conditioning, really, and that
- 50:20Speaker 1: allows me to succeed. Also take blows a lot easier
- 50:24Speaker 1: and then start over again, you know, from nothing or
- 50:26Speaker 1: not knowing something, and become a student and remaining student.
- 50:29Speaker 1: And are these are a series of will Polo challenge? Well,
- 50:33Speaker 1: you just challenge yourself. Well you look at here and go, hey,
- 50:36Speaker 1: I'm going to do this because I like that. I
- 50:39Speaker 1: like that's a that's a particular book for you. You
- 50:41Speaker 1: know that right. Maybe now we're gonna talk about this
- 50:45Speaker 1: other book that I'm reading here that you're giving away
- 50:47Speaker 1: for free, that you need to be charging people for,
- 50:49Speaker 1: you know obviously, well you know this is I want
- 50:52Speaker 1: people to have the information. And it's not quite a
- 50:56Speaker 1: book yet, but it's even start a guide. It it
- 51:00Speaker 1: called J. J. Smith selling like three million copies of
- 51:04Speaker 1: green smoothies and it's not even thicker than this. Okay,
- 51:09Speaker 1: but that's okay because I I am planning on I'm
- 51:12Speaker 1: going to be recording an audiobook for the guy, you
- 51:16Speaker 1: know people have people like to listen versus read sometimes
- 51:20Speaker 1: and will be available. But because I'm so passionate and
- 51:24Speaker 1: this information is everywhere, but people often ask me questions
- 51:27Speaker 1: about how to vive and why does it vegan? Uh,
- 51:30Speaker 1: this is two difficult. Can I go vegan on a budget?
- 51:33Speaker 1: Can I go vegan? If I have family members that
- 51:35Speaker 1: don't want to go vegan? How to like it? My
- 51:36Speaker 1: family go vegan? I wanted a place that people could
- 51:40Speaker 1: go to answer all these questions instead of me typing
- 51:43Speaker 1: teographs you know, on social media all day and I
- 51:47Speaker 1: just give them a link because I really do want
- 51:49Speaker 1: to offer this information that's free and available everywhere else,
- 51:53Speaker 1: and that's because I'm just passionate and it's done so
- 51:56Speaker 1: much for me and no secret really, but then needs
- 52:00Speaker 1: to be one place with all this information. So that's
- 52:02Speaker 1: how it started, and I usually use it as a
- 52:05Speaker 1: as a tool for the challenges that I do monthly
- 52:09Speaker 1: online help people further. You know what they like to do. Well,
- 52:14Speaker 1: you know the name of the show is Money Making Conversations, Maya. Okay,
- 52:18Speaker 1: I'm just being consistent with you, now, Rushawn. This is
- 52:21Speaker 1: how I talk. Now, if I see an opportunity to
- 52:23Speaker 1: make money, I will and I will tell some money. Hey,
- 52:27Speaker 1: this is the money making an opportunity here. But of
- 52:29Speaker 1: course you you've told me. This is the work. This
- 52:32Speaker 1: is the show may being a student and becoming a
- 52:39Speaker 1: teacher otaneously. So I'm also learning while people are asking
- 52:42Speaker 1: me questions and so now it's propelling me into this space.
- 52:45Speaker 1: This is they doing our homework. I see a book
- 52:49Speaker 1: like this. First of all, it's informative. Secondly, we're in
- 52:52Speaker 1: the middle of a COVID nineteen pandemic, and when and
- 52:55Speaker 1: when the COVID ninteen pandemic head it obviously stated that
- 53:00Speaker 1: people of color black and brown are overtly affected by
- 53:05Speaker 1: COVID eighteen. I remember when the CDC announced in the Atlanta,
- 53:08Speaker 1: Georgia william based it's an eight percent of the hospital
- 53:11Speaker 1: cases for COVID eighteen the first week that they started
- 53:16Speaker 1: making information public or African Americans. And then they turned around,
- 53:20Speaker 1: they said, and then I started reading your book and
- 53:21Speaker 1: you're saying that being a vegan can help, because you said,
- 53:25Speaker 1: you state that you have seen countless suffer from the
- 53:28Speaker 1: people you know, countless from diabetes, cancer, obesity, cloud Arteri's,
- 53:33Speaker 1: high blood pressure, heart disease. This is all what's really
- 53:38Speaker 1: basically either causing African Americans or people are colored to
- 53:41Speaker 1: get sick or dying from COVID N eighteen has because
- 53:46Speaker 1: of COVID eighteen has has has been a major push
- 53:50Speaker 1: towards you to get information because you are an expert
- 53:53Speaker 1: at this. And I brought you really on the show
- 53:56Speaker 1: to talk about fear for but also talk about this
- 53:59Speaker 1: whole vegan lifestyle, which can because we've always knowed that
- 54:03Speaker 1: people of color have always been uh dramatically criticized for
- 54:07Speaker 1: our eating habits. Well that is not our faults. And
- 54:12Speaker 1: because of slavery, you know, black faults. We have had
- 54:16Speaker 1: to basically take what is left over, the scraps and
- 54:21Speaker 1: it remains, and make two with that. And that is
- 54:24Speaker 1: where we're played with issues because we've been thinking out
- 54:27Speaker 1: our our environment. Excuses me. We've been taken out of
- 54:30Speaker 1: our environment, away from our natural fund like vitamin D,
- 54:33Speaker 1: away from our natural foods, which is not accessible here
- 54:37Speaker 1: in America unless you were already here as a native American.
- 54:42Speaker 1: You know, my my grandmother was a chocolate American Indian,
- 54:46Speaker 1: and so you know, there's been a lot of confusion
- 54:49Speaker 1: about that too, but that's a whole other conversation. Anyhow,
- 54:54Speaker 1: we don't have access. There are no longer living in nature,
- 54:59Speaker 1: but no longer living near the equator. So we've been
- 55:02Speaker 1: given things that our bodies are not made for. That's
- 55:06Speaker 1: number one geographically and based on habitat, and so of
- 55:11Speaker 1: course our bodies are wanting to react accordingly. If we're
- 55:15Speaker 1: not in the sun as people like we need to
- 55:17Speaker 1: be biologically speaking, and then we suffer as well. Our
- 55:22Speaker 1: immune system is compromised. And so going back to nature
- 55:27Speaker 1: and when I see vegan, that doesn't necessarily mean healthy,
- 55:30Speaker 1: but that's the starting point plant based stuff because what's
- 55:33Speaker 1: happening our food system and meat and particularly hive and
- 55:37Speaker 1: Sta says, you know, process meat is ausing cancer and
- 55:42Speaker 1: humans and a pets. You know, I've lost three animals
- 55:46Speaker 1: to cancer, and I'm sure that your reason. So you
- 55:51Speaker 1: have that factor, But then you also have everything and
- 55:54Speaker 1: I mentioned regarding have an access and then you have
- 55:57Speaker 1: economic issues where in the hood a liquor stores, you know,
- 56:01Speaker 1: and markets and fast food restaurants not wholefoods. So we
- 56:07Speaker 1: have a lot of things that are backwards but have
- 56:10Speaker 1: been designed that way for us to fail. And then
- 56:12Speaker 1: we also have habits that we've adopted not too long
- 56:16Speaker 1: ago from slavery that are hard to break, you know,
- 56:20Speaker 1: the white sugar and everything. But you have a but
- 56:22Speaker 1: you have a particular plan here though Maya did and
- 56:28Speaker 1: let me because you're your high profile, your celebrity, your
- 56:31Speaker 1: star and star in the African American community. All right,
- 56:35Speaker 1: how do we know I'm not saying it's not out there?
- 56:38Speaker 1: And you know, Rushan, just coming to the tape, I've
- 56:40Speaker 1: always been a fan of your brand. Just the first
- 56:43Speaker 1: time I've heard the vegan side of your brand. How
- 56:45Speaker 1: do we help get this information out there with you
- 56:49Speaker 1: be in the face of it. How can I do that?
- 56:51Speaker 1: Can Rushan McDonald help you? Well? The starter Guide is
- 56:56Speaker 1: available at Maya Maya dot com, Forward Slash life Style,
- 57:00Speaker 1: my social media pages Maya Planet nine, that's with the
- 57:04Speaker 1: number nine, and I conduct much challenges that everyone globally
- 57:09Speaker 1: can participate in. I have lots of incentives and send
- 57:12Speaker 1: you lots of goodies, including my free wine of Virtual
- 57:17Speaker 1: meeting Greek and sometimes when the world is open, I
- 57:21Speaker 1: do one on one time cook for the winners. Also,
- 57:25Speaker 1: We've gone on retreats in the past and I'm planning
- 57:28Speaker 1: on another one of course when COVID nineteen, etcetera is over.
- 57:32Speaker 1: But that's what you can do is just spread the words.
- 57:35Speaker 1: The startup guard unavailable. I'm not, but I'm not. May
- 57:42Speaker 1: I got by the social by the million social media follows.
- 57:45Speaker 1: Can I can I put your vegan start a kid
- 57:49Speaker 1: on my social media? You absolutely can? Wednesday, I have
- 57:55Speaker 1: a fan club list that goes out to ninety three
- 57:58Speaker 1: thousand fan club members. Can I drop it in there
- 58:01Speaker 1: with sure? So we got two things. I'm two for
- 58:06Speaker 1: two so far with Maya. Because you know, when I
- 58:09Speaker 1: when I look at this and said, what do vegans
- 58:11Speaker 1: eat fruit. That's me, fig that's me, vegetables, nuts, seeds. Uh,
- 58:16Speaker 1: you know that I'm all up in that first part,
- 58:19Speaker 1: you know. So then they said what vegans don't eat
- 58:22Speaker 1: and they go into you know, land mammals. Kyle Lamb
- 58:26Speaker 1: goat pigs right there. Pig is pork ribs for me.
- 58:30Speaker 1: See that right there. That's when you start losing rashon
- 58:33Speaker 1: McDonald chicken and turkey. I had that this weekend. But
- 58:37Speaker 1: here's a good move. Here's a good move. You don't
- 58:40Speaker 1: have to give up anything that you already like, okay
- 58:44Speaker 1: to go vegan, because there's a plant based version now
- 58:47Speaker 1: available everywhere. But also you can make with the beings,
- 58:52Speaker 1: the nuts, the seeds, and some nice hour like spelled
- 58:57Speaker 1: flower or coconut flower, chicken chixie flowers, some alternatives to
- 59:02Speaker 1: the white flower. Its wild rice, just black rice that's
- 59:05Speaker 1: better for you, while super food ancient green that's better
- 59:09Speaker 1: for you than the white rice. So, like before, vegan
- 59:12Speaker 1: doesn't necessarily always mean healthy, because there's a lot of
- 59:14Speaker 1: jump food that's vegan. He said, vegan donuts, vegan fried
- 59:17Speaker 1: Did you say, did you say your food you food?
- 59:20Speaker 1: I've never heard vegan tied in the same things, a
- 59:24Speaker 1: whole lot of junk foods, vegan cakes, this, doughnuts. But
- 59:30Speaker 1: not to have a relationship here now, Mike, he said,
- 59:33Speaker 1: we're jump food and vegan at the same time. But
- 59:36Speaker 1: you can have vegan mac and cheese. You can have
- 59:39Speaker 1: vegan version of pollen greens, you can have vegan candy. Biams.
- 59:43Speaker 1: We're just replacing the animal fat based butter with a
- 59:47Speaker 1: vegan butter that's made from plants. It tastes exactly the
- 59:50Speaker 1: same act. Because I'm having a good time, I hope
- 59:53Speaker 1: you join this interview because I'm a good time. We
- 59:55Speaker 1: have a good questionality. But okay, now do you do
- 59:58Speaker 1: you have any videos who you cook stuff? I actually
- 1:00:02Speaker 1: did my very first virtual cooking session online last Saturday.
- 1:00:09Speaker 1: My goodness, it was sold out. It was sold out.
- 1:00:13Speaker 1: First of all, we'll stop stop too much, you too much? Now, okay, Now, okay,
- 1:00:19Speaker 1: you said online and you just so did you do
- 1:00:21Speaker 1: a zoom registration? What did you do? Yes? Okay, So
- 1:00:24Speaker 1: I am a member of a platform called Candy and
- 1:00:28Speaker 1: you can find them at meat Candy on Instagram. And
- 1:00:33Speaker 1: basically they sent out a letter news letter of flyer.
- 1:00:36Speaker 1: I also posted I invite people to come through the
- 1:00:38Speaker 1: virtual cooking session. There's a link Meet Candy dot com,
- 1:00:42Speaker 1: Forward slash Celebrities, Forward slash cook with Maya's how you
- 1:00:46Speaker 1: book your space. It's only exclusive and limited to twenty
- 1:00:50Speaker 1: people on the letter time, and so I give them
- 1:00:53Speaker 1: two weeks to sign up. And what I do is
- 1:00:56Speaker 1: craft a whole recipe as well as ingredients and tools
- 1:01:01Speaker 1: supply kit list. I just posted it. It's on my
- 1:01:04Speaker 1: Instagram page, but as my last post. But I sent
- 1:01:07Speaker 1: them all the ingredients that they get in advance. We
- 1:01:10Speaker 1: make an advertiser, a man course and a dessert live
- 1:01:13Speaker 1: together that they get all the stuff in advance so
- 1:01:17Speaker 1: that they can go shopping and we can cook simultaneously together.
- 1:01:20Speaker 1: The first hour spent cooking and preparing everything, and then
- 1:01:24Speaker 1: we eat together for the next thirty minutes talking chop
- 1:01:27Speaker 1: it up. And then the last thirty minutes I spent
- 1:01:31Speaker 1: with the Q and A. Okay, I gotta slow you down,
- 1:01:36Speaker 1: you down, see not just see you and me. We're
- 1:01:40Speaker 1: gonna get along. I know we're gonna get along. We
- 1:01:41Speaker 1: gonna be our last call. It's not gonna be our
- 1:01:44Speaker 1: last call yet. Because of the fact that what you're
- 1:01:47Speaker 1: doing is a whole game. See you're looking at the
- 1:01:51Speaker 1: guy now who doing a pandemic. I actually plant it,
- 1:01:55Speaker 1: you know, sage and deal and halopenia peppers and made
- 1:02:00Speaker 1: us and in some pot flower pots in my backyard.
- 1:02:03Speaker 1: You know. So I'm leaning in that direction. And I
- 1:02:06Speaker 1: was stunned at the harvest that I get every day
- 1:02:09Speaker 1: from my backyard. I'm not ready for next year. I'm
- 1:02:13Speaker 1: ready for me some cucumbers. I'm really playing stuff for
- 1:02:16Speaker 1: next year. And so so what that mean? So I
- 1:02:18Speaker 1: hear you talking about now, I gotta ask this question
- 1:02:21Speaker 1: not to be embarrassed, not just saying can you cook? Though?
- 1:02:25Speaker 1: Oh my goodness, I put my foot in my food.
- 1:02:28Speaker 1: You don't even know what's vegan. Okay you're talking about
- 1:02:32Speaker 1: you're talking. I know you are. You know you can
- 1:02:36Speaker 1: overly embellish disability and stuff like telling you okay, I'm
- 1:02:40Speaker 1: telling you. All my friends they're like, oh my gosh,
- 1:02:43Speaker 1: this is good. My family who eats everything that I
- 1:02:46Speaker 1: don't eat anything. Because I just want you to social media.
- 1:02:49Speaker 1: I'm just changing this. I'm just changing this. I'm just
- 1:02:50Speaker 1: ching this right now, Mike. I just want you to
- 1:02:52Speaker 1: social media, Okay, you have a Twitter and you have
- 1:02:55Speaker 1: an Instagram. That's all I found on Twitter and Instagram.
- 1:02:57Speaker 1: I didn't see no pictures of food. I just seeing
- 1:03:00Speaker 1: the pictures you holding food. I just eating food, none
- 1:03:05Speaker 1: of that that and you and then you're gonna go. Then
- 1:03:08Speaker 1: you're gonna go. I put my foot in it, and
- 1:03:10Speaker 1: this is what I do. Rashaan see, I'll see. That's
- 1:03:13Speaker 1: like you're talking smack to me, Maya, I don't talk smack.
- 1:03:17Speaker 1: I'll back it up. Okay, I am a walker, not
- 1:03:20Speaker 1: a talker. Okay, okay. I'll see a lot of good
- 1:03:22Speaker 1: looking photos of you. But I just don't see a
- 1:03:24Speaker 1: lot of good looking photos if you're eating or sitting
- 1:03:26Speaker 1: down at the table. Because you go to my website
- 1:03:28Speaker 1: at reshawna website, go to Rashan if you have time.
- 1:03:31Speaker 1: I'm now you're busy to go to at Rashwan McDonald.
- 1:03:34Speaker 1: You're gonna see pas, you're gonna see food. You're gonna
- 1:03:38Speaker 1: get hungry looking at my timeline. I'm just gonna people
- 1:03:41Speaker 1: tell that. Go to my last post and swipe left
- 1:03:45Speaker 1: to speak what I mean to see all this goodness
- 1:03:49Speaker 1: and it's healthy and it's healthy because because see I'm
- 1:03:53Speaker 1: gonna see like in my continuer every o Monday, I
- 1:03:56Speaker 1: draw all my recordings from my podcast Money Making Conversations,
- 1:03:59Speaker 1: and I've bring the fruit. I bring nuts, you know,
- 1:04:02Speaker 1: and I'm a little small jar. I have watermelon, I
- 1:04:05Speaker 1: have grapes, I have bananas with me and all that
- 1:04:07Speaker 1: good stuff. I hate some corn bread and a little
- 1:04:10Speaker 1: red every cupcake already, but you know I have to
- 1:04:12Speaker 1: deal like that. But you say, right here, dairy and
- 1:04:15Speaker 1: egg free pancakes and waffles, frenche toast and doughnuts, dairy
- 1:04:21Speaker 1: and egg free. You've made these. You made some good
- 1:04:24Speaker 1: tasting dairy free pancakes, Maya. Yes, you know why because
- 1:04:30Speaker 1: this plant based milk is on the coconut cash, sew, hemp,
- 1:04:33Speaker 1: and even oat milk. Oat milk is my favorite milk.
- 1:04:36Speaker 1: And so I used that because the dairy industry is
- 1:04:39Speaker 1: first of all cruel, but they also put antibiotics, steroids
- 1:04:43Speaker 1: all in it, and there's plenty of hormones, and it's
- 1:04:46Speaker 1: supposed to grow a baby task to five hundred pounds
- 1:04:49Speaker 1: in one year. And that's where our kids are getting
- 1:04:51Speaker 1: rested at nine years old, and all kinds of other
- 1:04:54Speaker 1: stuff and into the very cool industry when you really
- 1:04:57Speaker 1: understand what really happens behind closed tours. And so I
- 1:05:01Speaker 1: am spiritually and because of what I do know, which
- 1:05:04Speaker 1: most people are not taught. But also the it's that
- 1:05:06Speaker 1: it has on the human body. And there are plants
- 1:05:09Speaker 1: based alternatives which are much healthier for you and won't
- 1:05:12Speaker 1: lead to cancer. And for ex abstitute, there's all kinds
- 1:05:16Speaker 1: of except products that are egg free. You know, eggs
- 1:05:21Speaker 1: have high cholesterol, and that's an egg problem in my
- 1:05:24Speaker 1: family activity and I want to avoid that and break
- 1:05:27Speaker 1: the generational course. But also that industry is full of
- 1:05:29Speaker 1: quality as well. And that's all let my start to God,
- 1:05:33Speaker 1: I'm I'm gonna say too much product? Well is that maya? Okay,
- 1:05:37Speaker 1: I'm a fan. Now, okay, I've always been a fan,
- 1:05:40Speaker 1: but I'm now you got me in the you know,
- 1:05:42Speaker 1: the side of the table. I'm sitting at the table
- 1:05:44Speaker 1: eating with you now here. Now, I would you go
- 1:05:46Speaker 1: to a little backstory, Rashan. I have a new office
- 1:05:50Speaker 1: in Atlanta, George. It has a fully built out kitchen. Okay.
- 1:05:54Speaker 1: And the reason I built that fully built out that kitchen,
- 1:05:56Speaker 1: which that you know, I'm I'm an award winning baker,
- 1:05:59Speaker 1: like I said, you go to add you'll see your
- 1:06:01Speaker 1: boy can throw down. You're talking about putting your foot
- 1:06:03Speaker 1: all in it. I put my foot all in it too.
- 1:06:05Speaker 1: I can't dance like you, but I'll be I'll be
- 1:06:08Speaker 1: turning my foot up in there too. Okay. So just
- 1:06:10Speaker 1: to just throw a little smack talk back in your
- 1:06:12Speaker 1: direction about what I can do. Okay, alright, alright, alright, alright, alright, okay.
- 1:06:20Speaker 1: So so when we when we get this calm down
- 1:06:23Speaker 1: a little bit, when we feel comfortable with each other,
- 1:06:26Speaker 1: and you you may be coming into Atlanta acting opportunities
- 1:06:30Speaker 1: or you might be visiting. You gotta come by my office, okay,
- 1:06:34Speaker 1: and so we can talk about this because you are
- 1:06:39Speaker 1: a walking talking TV show. You got the personally, a
- 1:06:42Speaker 1: beautiful person. And we're gonna cook. I'm gonna cook with
- 1:06:44Speaker 1: Sean Way and you might are gonna cook whole Way
- 1:06:48Speaker 1: and we're gonna see what's gonna go down. How about that?
- 1:06:52Speaker 1: Is that all right? Cool? I will hold you along.
- 1:06:56Speaker 1: I really I really appreciate you calling it on my show,
- 1:06:58Speaker 1: Money Making Conversation, Maya. And I'm serious. You're so talented
- 1:07:02Speaker 1: and you're so wonderful. You and the things that you're
- 1:07:04Speaker 1: doing in life, and we so need what you're talking
- 1:07:07Speaker 1: about from a dietary standpoint. We as African Americans, we
- 1:07:11Speaker 1: ask people of color have to change our eating habits.
- 1:07:15Speaker 1: The pandemic has told us this. We've said this. We've
- 1:07:18Speaker 1: always had that running joke in our community that we
- 1:07:20Speaker 1: have to eat better. We've always had running budoms that
- 1:07:23Speaker 1: we got, the sugars that you know, we old beast,
- 1:07:26Speaker 1: we have clogging arteries, all these things. They're not jokes
- 1:07:29Speaker 1: anymore because COVID Nateen is proven to beat the truth.
- 1:07:32Speaker 1: And I want to thank you because I will support
- 1:07:35Speaker 1: you this week. If I'll go out on my mail
- 1:07:38Speaker 1: in this this Wednesday, it will go on my social
- 1:07:40Speaker 1: media this week because your brand is a very positive
- 1:07:43Speaker 1: brand and I want to keep supporting this alright with you, Maya.
- 1:07:47Speaker 1: I appreciate that, yes, and my support as well. How
- 1:07:51Speaker 1: can I support you further? All right? As long as
- 1:07:54Speaker 1: you just stop talking smack, Because until I eat something
- 1:07:57Speaker 1: that you eat, I'm gonna just tell you right now, Mike,
- 1:07:59Speaker 1: you are just own the just oh she just she
- 1:08:01Speaker 1: just talked smack. You. I have to eventually eat something
- 1:08:05Speaker 1: or put me in that little soldier class that you did.
- 1:08:08Speaker 1: And I can watch you do your thing and do
- 1:08:10Speaker 1: me a favor. Start putting more food on your social
- 1:08:12Speaker 1: media and all that, because we need to know you
- 1:08:15Speaker 1: got the founder you you're talking about. This makes you
- 1:08:17Speaker 1: look good. You're not mad at nobody anymore. Sauce. You've
- 1:08:19Speaker 1: been a vegan. You don't have depression because you're a vegan.
- 1:08:22Speaker 1: I need to see more food on your site, young lady. Okay,
- 1:08:26Speaker 1: all over my day by big time we talked soon.
- 1:08:32Speaker 1: I appreciate you, all right, all right, thank you, thank you. Okay,
- 1:08:38Speaker 1: So we have the car payment, the rent, utilities and
- 1:08:41Speaker 1: the repair bill. What should we do? I know I'm
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- 1:08:52Speaker 1: we could have the money in our account as soon
- 1:08:54Speaker 1: as the same business day. When you need money, fast,
- 1:08:57Speaker 1: be the hero. Go to cashing at USA dot com
- 1:09:00Speaker 1: to apply for the money you need. Now. The exact
- 1:09:03Speaker 1: timing is to whin your loan funds will be available,
- 1:09:05Speaker 1: will be determined about your banking institution. And we're live
- 1:09:08Speaker 1: here outside the Perez family home, just waiting for the
- 1:09:12Speaker 1: and there they go almost on time. This morning, Mom
- 1:09:15Speaker 1: is coming out the front door, strong with a double
- 1:09:17Speaker 1: arm kid carry. Looks like Dad has the bags. Daughter
- 1:09:20Speaker 1: is bringing up the rear. Oh, but the diaper bag
- 1:09:24Speaker 1: wasn't closed. Diapers and toys are everywhere. Oh but mom
- 1:09:29Speaker 1: has just nailed the perfect car seat buckle for the toddler.
- 1:09:33Speaker 1: And now the eldest daughter, who looks to be about
- 1:09:35Speaker 1: nine or ten, has secured herself in the booster seat.
- 1:09:38Speaker 1: Dad SIPs the bag clothes and they're off, But looks
- 1:09:43Speaker 1: like Mom doesn't realize her coffee cup is still on
- 1:09:45Speaker 1: the roof of the car and there it goes. Oh,
- 1:09:49Speaker 1: that's a shame that mug was a fan favorite. Don't
- 1:09:52Speaker 1: sweat the small stuff. Just nailed the big stuff, like
- 1:09:55Speaker 1: making sure your kids are buckled correctly in the right
- 1:09:57Speaker 1: seat for their agent's eye. Learn more NHTSA dot gov
- 1:10:00Speaker 1: slash the Right Seat visits n h s A dot
- 1:10:03Speaker 1: gov slash the Right Seat brought to you by NITZA
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- 1:11:33Speaker 1: dot Com Code money. A deductible may apply. Welcome back
- 1:11:38Speaker 1: to money making conversations. I'm your host, ra Sean McDonald,
- 1:11:41Speaker 1: My next guest, is the co founder and CEO of
- 1:11:44Speaker 1: the Women's National Football Conference the w n f C.
- 1:11:48Speaker 1: The Women's National Football Conference is the groundbreaking organization that
- 1:11:52Speaker 1: exists to create and foster and environment for female athletes
- 1:11:56Speaker 1: to sustain healthy lifestyles through playing, coaching, and participate in
- 1:12:00Speaker 1: American football at the highest level. Again, at the highest level.
- 1:12:04Speaker 1: The w n f C has over one thousand athletes
- 1:12:07Speaker 1: and coaches across seventeen stage, which makes up twenty teams
- 1:12:11Speaker 1: with thousands of fans. We're gonna turn that into millions.
- 1:12:14Speaker 1: The w n f C was started in twenty and
- 1:12:16Speaker 1: eighteen in order to bring the sport of women's tackle
- 1:12:19Speaker 1: tackle football, not touch, not love, not football to the masses,
- 1:12:24Speaker 1: Please welcome to money making conversation to co founder and
- 1:12:27Speaker 1: CEO of Women's National Football Conference, Odessa Odessa Jenkins. Yes, sir,
- 1:12:34Speaker 1: let's know. Okay, first of all, then let's talk. Let's
- 1:12:41Speaker 1: talk about your name first, because I know, I know
- 1:12:44Speaker 1: you have a beautiful name. Oh that's a Jenkins. Wherever
- 1:12:46Speaker 1: you it's out like your uncle calling you, your your
- 1:12:49Speaker 1: daddy callor's girl. When did you get the name Odessa
- 1:12:56Speaker 1: Jenkins from? You know, that's my grandma. What's your name?
- 1:13:00Speaker 1: You know, name from the South? I am. I am.
- 1:13:04Speaker 1: I am actually born and raised in Los Angeles, California,
- 1:13:07Speaker 1: but I'm born to a Southern queen and the Southern kid.
- 1:13:12Speaker 1: My mother and father are both from uh my dad
- 1:13:15Speaker 1: from Pale Bluff, Arkansas, and my mom's little rock. I
- 1:13:19Speaker 1: have a Southern woman's name. My actual my pool name
- 1:13:24Speaker 1: is o death A Londale Jenkins. So I'm named after
- 1:13:27Speaker 1: both my paternal and paternal grandmothers. They have big planes
- 1:13:30Speaker 1: for death. Oh yeah, oh yeah, oh yeah, it's beautiful.
- 1:13:34Speaker 1: So so give us a little back. I know your
- 1:13:36Speaker 1: your former athlete and and so, but you know, athletes
- 1:13:41Speaker 1: get a bum wrap sometimes because they just they just
- 1:13:43Speaker 1: people just recognizing for their talent, their physical talent, and
- 1:13:46Speaker 1: we all know that's as a short window, a short window.
- 1:13:50Speaker 1: So you have to plan what the realistic path is
- 1:13:53Speaker 1: for long term financial success. And being that you're female,
- 1:13:57Speaker 1: sometimes the options are even more limited to try to
- 1:14:00Speaker 1: pursue your dreams. Talk about the athletics side of your
- 1:14:02Speaker 1: life going through high school into college. Sure, um, so,
- 1:14:07Speaker 1: as I said, I grew up in south central l A.
- 1:14:10Speaker 1: Sports have always been a tremendous park. I lived in
- 1:14:15Speaker 1: l A fifteen years. Well you wh do you wor
- 1:14:17Speaker 1: to high school? And what you call in south central
- 1:14:19Speaker 1: l A? Just for my list, So I grew up
- 1:14:21Speaker 1: on ninety nine in San Pedro my family, and that
- 1:14:25Speaker 1: was where I was pretty much raised. But my childhood
- 1:14:29Speaker 1: was at watch Um. I lived in the Jordan Downs,
- 1:14:33Speaker 1: I lived in the Nickinson Project. So my home church,
- 1:14:39Speaker 1: which is still at home Church today UH is on
- 1:14:43Speaker 1: a hundred and seventh in kal Maya, right in south
- 1:14:45Speaker 1: central LA. So when I say south central AF, where
- 1:14:48Speaker 1: I mean? Actually my mom worked outside of l A
- 1:14:53Speaker 1: in in Bellflowers, So I actually bust the school with
- 1:14:57Speaker 1: my mom. So after UH elementary school, when I went
- 1:15:01Speaker 1: to ninety ninth Street Elementary. Shoutout to nine nine Street
- 1:15:03Speaker 1: and Elementary. My mom busted me to school, so I
- 1:15:06Speaker 1: wrote a bus in the train to school from the
- 1:15:09Speaker 1: seventh grade until I graduated high school. So I never
- 1:15:12Speaker 1: went back to l A Unified after. Um, my elementary
- 1:15:17Speaker 1: school time start to become a part of your life,
- 1:15:23Speaker 1: you know. It was it was, it was. It was
- 1:15:24Speaker 1: huge for us because, um, growing up in the city,
- 1:15:27Speaker 1: there was a lot of my family was, um, you know,
- 1:15:31Speaker 1: no shame in my game. My family was into a
- 1:15:33Speaker 1: lot of uh, you know, the drug trade and a
- 1:15:37Speaker 1: lot of violence. And there were a lot of things,
- 1:15:38Speaker 1: a lot of great people in our family, but there
- 1:15:40Speaker 1: was just a lot of stuff around us, and sports
- 1:15:43Speaker 1: was the one thing that kind of kept us away.
- 1:15:45Speaker 1: So I started becoming known around town as a girl
- 1:15:48Speaker 1: with the ball, whether it was a basketball or football
- 1:15:50Speaker 1: or volleyball or whatever. I just I just always wanted
- 1:15:53Speaker 1: to do something different. Um, it was. It was just
- 1:15:56Speaker 1: inside of me to to to want to compete. I
- 1:15:59Speaker 1: was competed it here and so I picked up a football.
- 1:16:02Speaker 1: My first sport was football. All the boys and cousins
- 1:16:06Speaker 1: of my family they allowed me to play as long
- 1:16:08Speaker 1: as you can ball, That's what they always told me.
- 1:16:10Speaker 1: As long as you can ball, now, I will let
- 1:16:12Speaker 1: you play. So I started playing, and I played football
- 1:16:15Speaker 1: up until the eighth grade. And a coach at the
- 1:16:17Speaker 1: time told me like, hey, yo, you're gonna if you
- 1:16:21Speaker 1: want to go to college, and I know you do, um,
- 1:16:23Speaker 1: and you want to get your college pay for it
- 1:16:25Speaker 1: through athletics, you need to play a girl's sport, um,
- 1:16:28Speaker 1: and you need to pick up basketball or something else.
- 1:16:31Speaker 1: And it broke my heart because I was pretty decent
- 1:16:34Speaker 1: football player and I'm small. Were you playing and what
- 1:16:37Speaker 1: kind of speed were you? Right? Sound like the whole time.
- 1:16:41Speaker 1: I don't like people be bragging about the pretty, pretty,
- 1:16:44Speaker 1: pretty decent football player. You know what was pretty decent, dope,
- 1:16:49Speaker 1: that's a pretty fat woman. Up into the eighth grade,
- 1:16:51Speaker 1: I was probably still averaging um a couple of TVs.
- 1:16:54Speaker 1: A game probably was a buck fifteen the boys, So
- 1:16:57Speaker 1: I was putting up a hundred yards of game really even.
- 1:17:00Speaker 1: And up until the eighth grade, UM, there was never
- 1:17:04Speaker 1: I was never interested in playing against boys. So that
- 1:17:08Speaker 1: I know a lot of people grow I was. I
- 1:17:10Speaker 1: always wanted to play against other girls. Um because obviously
- 1:17:13Speaker 1: once you get to the eighth grade, the boys start
- 1:17:15Speaker 1: getting bigger and stronger and faster, and it's like the
- 1:17:19Speaker 1: right and there, And so I always wanted to play
- 1:17:22Speaker 1: against the girls, but there was just no opportunity. Girls
- 1:17:25Speaker 1: football didn't exist. There was nobody, um that was making
- 1:17:28Speaker 1: that available. So I went on high school, play some basketball,
- 1:17:33Speaker 1: won a couple um district championships now in l A,
- 1:17:37Speaker 1: UM got the l A Times Player the year, started
- 1:17:40Speaker 1: to get recruited and I end up going to be
- 1:17:42Speaker 1: one with a school, a small v once called cal
- 1:17:45Speaker 1: Polly up in Sandwich and Bespo, California. M yep, start bawling.
- 1:17:50Speaker 1: At the time I went there, we hadn't won anything
- 1:17:53Speaker 1: yet and ended up ended up turning cal Poly into
- 1:17:56Speaker 1: a pretty good program, a pretty good winner out there
- 1:17:58Speaker 1: in the Big West, one of Player of the Year
- 1:18:00Speaker 1: a couple of years, and had a pretty decent college career.
- 1:18:03Speaker 1: So I was, um, you know, successful, But as soon
- 1:18:06Speaker 1: as I graduated from college, I went to go find
- 1:18:08Speaker 1: a football again. So um, it's always been the thing
- 1:18:13Speaker 1: that I love. I love to compete, and I know
- 1:18:15Speaker 1: you probably talked to a lot of athletes and entrepreneurs,
- 1:18:17Speaker 1: but football is unique you gotta have a different level
- 1:18:20Speaker 1: of team and compete to want to do this, uh
- 1:18:23Speaker 1: for a long time. So let me tell you about
- 1:18:25Speaker 1: football sport. I could never play by the way, because
- 1:18:28Speaker 1: I see, I can't see. I can't look at somebody
- 1:18:31Speaker 1: who's gonna run at me as fast as I'm running
- 1:18:35Speaker 1: towards them, and that there left the right. But they
- 1:18:38Speaker 1: just want to stay dead on. See, that's a different
- 1:18:39Speaker 1: mentality for me because you know what I like to
- 1:18:44Speaker 1: call it. Well, I'm just telling you boy coward. Okay,
- 1:18:46Speaker 1: I'm just tell you right now, Well, I'm not gonna
- 1:18:49Speaker 1: do that's I'm not gonna get on the football field
- 1:18:52Speaker 1: and know him that food coming at me is gonna
- 1:18:55Speaker 1: hurt me. You want me? Yeah, half abilities as a
- 1:19:01Speaker 1: matter of fact, so so so, but before we get
- 1:19:05Speaker 1: into the league, you know, we're right in the midst
- 1:19:07Speaker 1: of a COVID and eighteen pandemic is affecting all sports.
- 1:19:11Speaker 1: And we saw ESPN basically get shut down basically because
- 1:19:15Speaker 1: they had no sports to cover spots. Fox Sports one
- 1:19:17Speaker 1: as well had no sports. So how has it impacted
- 1:19:21Speaker 1: And give me give me a fear for what? What
- 1:19:24Speaker 1: when does the league start? What's that window? For what
- 1:19:26Speaker 1: the league is. Yeah, so the league we played spring, right,
- 1:19:31Speaker 1: we planned Spring. The whole concept was to try and
- 1:19:35Speaker 1: not compete with major men sports, right, Um, So give
- 1:19:40Speaker 1: them in their their their platform that they've earned over
- 1:19:43Speaker 1: the last hundred years, and create something for when the
- 1:19:47Speaker 1: NFL faning or they frankly the NBA fan, the MLB fan,
- 1:19:50Speaker 1: whatever sports they're playing and looking for that next competitive thing.
- 1:19:53Speaker 1: Sort of the same concept that the XFL and the
- 1:19:55Speaker 1: a f L had, um. But we play April to
- 1:19:59Speaker 1: ju So frankly, this last weekend would have been our
- 1:20:03Speaker 1: championship weekend. We've been going into our championship. We canceled
- 1:20:07Speaker 1: our season in February, knowing are anticipating with COVID would
- 1:20:13Speaker 1: do to the world, um, and knowing that we don't
- 1:20:16Speaker 1: own facilities, right, we coordinate with high schools and colleges
- 1:20:20Speaker 1: for our fields and that kind of stuff, and knowing
- 1:20:22Speaker 1: that it would hit us hard. So frankly, it it
- 1:20:24Speaker 1: hit us just as hard as it did everybody else.
- 1:20:26Speaker 1: But one thing that it did do is it helped
- 1:20:30Speaker 1: the world of sports carriers and content providers realize that
- 1:20:34Speaker 1: there's different content out here in sports a k A
- 1:20:37Speaker 1: women's football has some pretty exciting content to provide um
- 1:20:41Speaker 1: if you point your camera head it so. And in
- 1:20:44Speaker 1: a lot of cases people said that this has been
- 1:20:46Speaker 1: detrimental to the business. In my case, I see it
- 1:20:50Speaker 1: as a come up, as an opportunity, right um, as
- 1:20:52Speaker 1: an opportunity for us to bring our business to the
- 1:20:55Speaker 1: masses and our sports to the masses. So this has
- 1:20:58Speaker 1: been a win. I don't look at any thing is
- 1:21:00Speaker 1: a loss. I look at it all as an opportunity.
- 1:21:02Speaker 1: And this is a major opportunity for us to put
- 1:21:04Speaker 1: the content in this football and for us from folks
- 1:21:07Speaker 1: who wouldn't have normally look well, you know, I tell
- 1:21:09Speaker 1: everybody that you know this whole year my brand money
- 1:21:13Speaker 1: making conversations. I used the pandemic period to catch up.
- 1:21:18Speaker 1: I thought from us, I caught a lot of my
- 1:21:20Speaker 1: competition because the fact that you know, they when you
- 1:21:23Speaker 1: when you launch your brand, you kind of behind everybody else.
- 1:21:27Speaker 1: And so if the brand is stalled and you still
- 1:21:30Speaker 1: have a plan to market and brand and promote and
- 1:21:33Speaker 1: get your and and get in front of people, then
- 1:21:35Speaker 1: guess what people will take notice because guess what, everybody
- 1:21:38Speaker 1: else is stalled and their mind is very curious right
- 1:21:41Speaker 1: now as to what else I can do to to
- 1:21:44Speaker 1: entertain my brain because there's so much available time for
- 1:21:47Speaker 1: me to be That's why Netflix blew up, you know,
- 1:21:50Speaker 1: because everybody was sitting at the house. Everybody found Netflix.
- 1:21:53Speaker 1: Netflix stock is like almost five hundred dollars because of
- 1:21:56Speaker 1: the fact that people are trying to find information. That's
- 1:21:59Speaker 1: why people watching Korean baseball, they're trying to find information.
- 1:22:04Speaker 1: NASCAR ratings are up because of the fact that people
- 1:22:06Speaker 1: can find information. How are you keeping your brand in
- 1:22:10Speaker 1: the forefront or in front of our eyeballs? Yeah, there's
- 1:22:14Speaker 1: a couple of things. So one I think we went
- 1:22:16Speaker 1: we did one of the smartest things that we could
- 1:22:18Speaker 1: ever do, and that's invest in some real PR, branding,
- 1:22:22Speaker 1: marketing and content strategy. So um, we went and we
- 1:22:28Speaker 1: went and signed up on this with this organization called
- 1:22:30Speaker 1: Ice on Women, which is an amazing organization that helps
- 1:22:33Speaker 1: women and startups get funding right um. And so through them,
- 1:22:38Speaker 1: we were able to be awarded a grant for helping
- 1:22:41Speaker 1: the world to reimagine sports. So Adidas um pump some
- 1:22:44Speaker 1: resources and some funding into us, and with that we
- 1:22:48Speaker 1: went in higher professional PR, which a lot of women
- 1:22:52Speaker 1: and sports don't have UM. We have focused on our
- 1:22:56Speaker 1: head of branding and marketing to put more content out
- 1:22:59Speaker 1: on social UM we'll be We're beating up our website
- 1:23:03Speaker 1: and our web present and making content available to our
- 1:23:06Speaker 1: users to go spread out. So that's those are the
- 1:23:09Speaker 1: two biggest things that we're doing. Beautifying our content, so
- 1:23:13Speaker 1: making it more alreadily available, prettier UM. And then we're
- 1:23:18Speaker 1: also investing in others that can go tell our story.
- 1:23:22Speaker 1: But you bring up a great point of being able
- 1:23:24Speaker 1: to catch up because those are things that we would
- 1:23:26Speaker 1: frankly never do UM were it not for COVID nightcing. Absolutely.
- 1:23:31Speaker 1: You know, you know, when you're dealing with marketing, it's
- 1:23:34Speaker 1: all it's all the competition and so and also the
- 1:23:36Speaker 1: bigger level of competition is like everybody has a you
- 1:23:39Speaker 1: know McDonald's they have Hamburgers, Burger King has burgers, Five
- 1:23:43Speaker 1: Guys has Hamburgers, and you know Tucking Fried Chicken as chicken,
- 1:23:46Speaker 1: Popeyes as chicken, Chick fil A has Chicken. And so
- 1:23:50Speaker 1: when those brands are out there ahead of you, then
- 1:23:53Speaker 1: you have to figure out how do I separate and
- 1:23:55Speaker 1: clearly define who I am. And so that's why I
- 1:23:58Speaker 1: brought that up because of the fact that COVID and
- 1:24:00Speaker 1: eighteen you can't see it as a disaster. This is
- 1:24:03Speaker 1: a setback because we all want to be planned, we
- 1:24:05Speaker 1: all want to be feeling the stands. We all want
- 1:24:07Speaker 1: our brands before. But more importantly, now you're dealing with
- 1:24:11Speaker 1: the details of death. You know about correct being very
- 1:24:15Speaker 1: meticulous about what exactly the messaging you're trying to tell.
- 1:24:19Speaker 1: What are you talking to you when you, when you,
- 1:24:21Speaker 1: when I, when I talk like that? What are you
- 1:24:23Speaker 1: telling your team, your marketing team? What's the over the
- 1:24:26Speaker 1: the mandate right now? Yeah, the mathdate is alignment right
- 1:24:31Speaker 1: that we are an organization that has a mix of
- 1:24:36Speaker 1: people and content that's about a purpose that everybody's kind
- 1:24:41Speaker 1: of clamoring for. Um. The women in our league are
- 1:24:46Speaker 1: of color. We have the story of adversity and triumph
- 1:24:50Speaker 1: and everything we do because women's tackle football players don't
- 1:24:54Speaker 1: get paid to play, So there's the story of triumph
- 1:24:58Speaker 1: and and adversity that we tell tell we are women.
- 1:25:02Speaker 1: Women are the fastest growing sports consumer on the planet.
- 1:25:07Speaker 1: Tackle football will eventually surpass um soccer as the number
- 1:25:12Speaker 1: one of sport on the planet. So the mandate is
- 1:25:17Speaker 1: to go find brands, go find people that want to
- 1:25:21Speaker 1: tell this story that don't know we exist, and align
- 1:25:25Speaker 1: with them, get sticky with them. Let them know that
- 1:25:28Speaker 1: there are certain pieces of glue. Whether it be diversity inclusion,
- 1:25:33Speaker 1: whether it be LBTQ communities will, whether it be how
- 1:25:37Speaker 1: to speak, represent and inspire women. We have all of
- 1:25:40Speaker 1: that and one organization that's packaged and ready to go.
- 1:25:44Speaker 1: So that's the story we've been telling you our branding
- 1:25:47Speaker 1: and our PR teams and frankly we're our for organization.
- 1:25:50Speaker 1: It's like a group of women that are planning. Women
- 1:25:53Speaker 1: tackle football are unique to the world. It's a sport
- 1:25:56Speaker 1: that so many people said we couldn't do. So that's
- 1:25:59Speaker 1: our story. We'll be right back with more from MARCHA
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- 1:27:04Speaker 1: How this rushan McDonald and you're listening to money making conversation.
- 1:27:07Speaker 1: I'm talking to the co founder and CEO of the
- 1:27:09Speaker 1: Women's National Football Conference, the w NFC. It's a brand
- 1:27:13Speaker 1: that there's new, uh, the COVID and a team that
- 1:27:16Speaker 1: like we're all sporting events slowed the progress. But using
- 1:27:19Speaker 1: her head and the team and getting the marketing machine together,
- 1:27:22Speaker 1: it allows just allowing her to get into the forefront
- 1:27:26Speaker 1: or in the faces of people who are interested in
- 1:27:29Speaker 1: a new version of what sport and entertainment can be
- 1:27:32Speaker 1: brought to the table, and that is the w NFC.
- 1:27:34Speaker 1: So right now we're just the twenty twenty one season prepping.
- 1:27:39Speaker 1: Look like yes, so it's an exciting time we're actually
- 1:27:43Speaker 1: looking at it's what expansion looks like by trying to
- 1:27:47Speaker 1: be smart and not moved too fast, but looking at
- 1:27:49Speaker 1: other cities. There are a lot of other cities who
- 1:27:52Speaker 1: want a team, a w NFC team because of what
- 1:27:55Speaker 1: we represent. So that's that one. Just evaluating and and
- 1:27:59Speaker 1: doing a mark research on what are the right cities
- 1:28:02Speaker 1: for us to bring a team too, because there's might
- 1:28:04Speaker 1: be existing teams out there already, there might be new
- 1:28:06Speaker 1: markets that we need to expand to. So that's that's
- 1:28:09Speaker 1: step one. Um Step two is bringing on investors right
- 1:28:13Speaker 1: working on our investment strategy, who are the kind of
- 1:28:16Speaker 1: people that we want to invest in the business. And
- 1:28:19Speaker 1: step three is our TV deal. So how do we
- 1:28:22Speaker 1: bring UM O t T to a content from an
- 1:28:25Speaker 1: over the air standpoint and a content from over the
- 1:28:27Speaker 1: internet standpoint, So working with which partners we want to
- 1:28:31Speaker 1: partner with um to bring our content to TV. We
- 1:28:35Speaker 1: have a huge production investment going in for we're gonna
- 1:28:38Speaker 1: have ten games that are going to be professionally produced
- 1:28:42Speaker 1: and trying to find the right medium to put those
- 1:28:45Speaker 1: ten games on. And then last but definitely not least,
- 1:28:48Speaker 1: a partnerships and sponsors. We are lucky enough right now
- 1:28:52Speaker 1: to have an awesome sponsor and Adidas and another awesome
- 1:28:55Speaker 1: sponsor in red L Sports. We were the first women's
- 1:28:59Speaker 1: tackle football league be sponsored by either of those global companies,
- 1:29:02Speaker 1: and we're just looking for the next where they all
- 1:29:05Speaker 1: the next Adidas to help take us to the next level. Okay,
- 1:29:08Speaker 1: the word tackle football. Okay, let's talk about that right quick.
- 1:29:12Speaker 1: Because you know, I know where I can give me
- 1:29:14Speaker 1: some basketball players. I know if I had started a
- 1:29:16Speaker 1: baseball league, I could just bring some softball players from college. Okay,
- 1:29:20Speaker 1: they can probably ball a little bit smaller, but they
- 1:29:22Speaker 1: can play professional base baseball. If I wanted to where
- 1:29:26Speaker 1: do I get my tackling women? Where do I get
- 1:29:29Speaker 1: my women? If I want to start a professional women's
- 1:29:32Speaker 1: football league from everywhere? But frankly, are you holding like
- 1:29:40Speaker 1: I got you? It's a it's a it's A. It's
- 1:29:43Speaker 1: one of those if you build that, they would come.
- 1:29:45Speaker 1: More women than you would ever know want to play football.
- 1:29:48Speaker 1: So what we what we do is every team, every
- 1:29:52Speaker 1: team and every city fills a has a trial. So
- 1:29:54Speaker 1: we have like a national tryout day in the w
- 1:29:56Speaker 1: NFC UM so every year on the same day, are
- 1:30:00Speaker 1: around the same month, and this is going to be
- 1:30:02Speaker 1: in November for this year, all of our teams are
- 1:30:05Speaker 1: going to start marketing triots. UM. So we do it
- 1:30:08Speaker 1: on social we do it locally, we do it at gyms,
- 1:30:11Speaker 1: we do we go to high schools, we go to
- 1:30:13Speaker 1: local universities. UM. I'm sure you've heard of now. Uh,
- 1:30:17Speaker 1: women's flag football is technically a varsity sport for the
- 1:30:20Speaker 1: first time in the history of the world. So we're
- 1:30:23Speaker 1: working with those schools and n i A and the
- 1:30:25Speaker 1: n AI to develop that. Where also working with the
- 1:30:28Speaker 1: boys and Growth Club to develop a mechanism for building
- 1:30:31Speaker 1: a pipeline that way. But really we just put it
- 1:30:35Speaker 1: out there and women show up from everywhere. We have
- 1:30:38Speaker 1: former w w NBA players in our league, former women's
- 1:30:42Speaker 1: professional soccer players, softball everywhere. But the way that it
- 1:30:46Speaker 1: works is we generally have a call out for tryouts
- 1:30:50Speaker 1: um A private some private and some public. We usually
- 1:30:54Speaker 1: do some sort of recruiting mechanisms. So every team has
- 1:30:56Speaker 1: a recruiting function where they're working locally to you who
- 1:31:00Speaker 1: are the pro and semi pro female athletes in their city.
- 1:31:04Speaker 1: So between that league wide tryout day and the private
- 1:31:08Speaker 1: and public UM city recruiting mechanisms, that's how we get
- 1:31:12Speaker 1: our women. And those trials are usually held at universities
- 1:31:15Speaker 1: or our local high school. Okay, listen, I'm at your
- 1:31:18Speaker 1: website right now. Fantastic website by the way, w NFC
- 1:31:22Speaker 1: football dot com. Amazing website. Now let's let's let's talk
- 1:31:26Speaker 1: about the branding and marketing, because you know, when women
- 1:31:30Speaker 1: try to do something athletic in the field of football,
- 1:31:33Speaker 1: we've had a lot of our want I won't use
- 1:31:35Speaker 1: the word sexes, but very you know, scatly clad football game,
- 1:31:39Speaker 1: the puff football game, the flag It all led to
- 1:31:42Speaker 1: skippy close and and non tackling sports. Now is that
- 1:31:48Speaker 1: is that? Is that a competition that you have to
- 1:31:51Speaker 1: that a branding that you have to avoid a deal
- 1:31:54Speaker 1: with that's maybe trampling into your approach of creating a
- 1:31:58Speaker 1: real football league of women really do tackle where women
- 1:32:01Speaker 1: really do play. It absolutely is it's a it's a
- 1:32:06Speaker 1: it's a it's a part of the it's a part
- 1:32:07Speaker 1: of the world right selling sex, particularly sexualizing women and
- 1:32:12Speaker 1: frankly sexualizing women, real women, real football, real real football. Correct.
- 1:32:19Speaker 1: And so that is a part that when you say
- 1:32:21Speaker 1: women's football to most people, they think of lingerie, right
- 1:32:25Speaker 1: because it was, it was on TV, it had sponsors
- 1:32:29Speaker 1: that had those things. But women have been playing eleven
- 1:32:32Speaker 1: on eleven, uh tackle football for seventy years. And the
- 1:32:37Speaker 1: reason that it hasn't broken out like in sixteen months
- 1:32:40Speaker 1: we have done in the w NFC would no other
- 1:32:42Speaker 1: leagues have done. And that's how the ability to get
- 1:32:45Speaker 1: funding and do sponsorships. But it's absolutely in the way
- 1:32:49Speaker 1: we have today. We have other leagues that are selling
- 1:32:52Speaker 1: other things other than the sport and marketing the sport
- 1:32:55Speaker 1: and marketing in different ways. Now, let me tell you
- 1:32:57Speaker 1: I'm not a fool to it. Like I believe in
- 1:32:59Speaker 1: the beauty of women, and I believe in selling what
- 1:33:03Speaker 1: is all all parts of a woman. But I don't
- 1:33:07Speaker 1: believe that my product at all has to be a
- 1:33:11Speaker 1: sexualized product in order for people and take it seriously
- 1:33:14Speaker 1: and that's the difference between me and some others. So,
- 1:33:17Speaker 1: yeah's something I gotta fight against. But I'm a fighter.
- 1:33:19Speaker 1: I told you where I was from. I know exactly
- 1:33:26Speaker 1: well better what more Jordan Garden. But if we if
- 1:33:29Speaker 1: we had yeah, if we had somebody, we have that
- 1:33:31Speaker 1: in front of us. But we're gonna overcome it, just
- 1:33:33Speaker 1: like everybody else. It's just money making conversation. We talked
- 1:33:37Speaker 1: about the the entrepreneur side, we talked about the balcony side,
- 1:33:41Speaker 1: the brandy side. And you have to do your competition
- 1:33:43Speaker 1: order to beat your competition, because that's where we're We're
- 1:33:45Speaker 1: in the winning game. And this interview, and when I'm
- 1:33:48Speaker 1: looking at the teams, you have the Pacific Conference of
- 1:33:50Speaker 1: the Atlantic Conference. Now I know I'm from Houston, Texas,
- 1:33:53Speaker 1: and I know Texas is big. Now you've got two teams,
- 1:33:56Speaker 1: the Houston Heat and the Texas Elite Spark. Now I'm
- 1:34:01Speaker 1: assuming to Houston Heat is in Houston, Texas. Where is
- 1:34:04Speaker 1: the Texas Spartans located where they located there? They are
- 1:34:07Speaker 1: located in Dallas, Okay, So there's another rival between big
- 1:34:11Speaker 1: d in h towns. Yes, I like that. I like that.
- 1:34:15Speaker 1: I like that. I like that. Yeah, the technically Spartans,
- 1:34:18Speaker 1: I actually, um, I own that team. And yeah, I'm
- 1:34:22Speaker 1: talking to Jerry Jones. I'm talking to j You are,
- 1:34:25Speaker 1: Yeah you are, you are the technically Spartans are the
- 1:34:29Speaker 1: defending champion of the w NFC. How convey the founder? Yes,
- 1:34:39Speaker 1: she owned wins. It's cold, um, but yeah that team,
- 1:34:45Speaker 1: that team is a is a gym and women's football.
- 1:34:47Speaker 1: That team is hasn't lost the game, has been every
- 1:34:51Speaker 1: top team in the country and is there they set
- 1:34:56Speaker 1: They set the trend in women's tackle foot black. So yeah,
- 1:35:00Speaker 1: pretty good team. Are you scaring those players up? There?
- 1:35:04Speaker 1: Come the owner? You know you'll better get back and
- 1:35:06Speaker 1: ship you know from Nickers from Nickers, and she's gonna
- 1:35:12Speaker 1: hurt you our congratulations congratulations and so oh you leave.
- 1:35:22Speaker 1: You need a little loving, might talk a little hurt,
- 1:35:25Speaker 1: but you go, you go get your point across something
- 1:35:28Speaker 1: that right now you better let them know. Absolutely. So
- 1:35:31Speaker 1: when when sponsors come into your brand, what are they expecting,
- 1:35:34Speaker 1: because you know we all know that you need financial support. No, no,
- 1:35:38Speaker 1: you know, no no league can exist, even the NFL.
- 1:35:41Speaker 1: They don't have financial reward. They won't last. So what
- 1:35:44Speaker 1: does a sponsor expect from you when they sponsor your brand,
- 1:35:48Speaker 1: and they they usually expect us to amplify a story
- 1:35:55Speaker 1: or amplify a cause or a message the same way
- 1:35:59Speaker 1: that they do with other lead Right, it's like, um,
- 1:36:01Speaker 1: we want you to put our brand in front of women.
- 1:36:05Speaker 1: We want you to put our brand in front of
- 1:36:07Speaker 1: a certain audience that either we're not in front of
- 1:36:10Speaker 1: today or that we want to continue to be in
- 1:36:13Speaker 1: front of. So usually our pitch is that we are
- 1:36:17Speaker 1: women in sport, we are women in fitness, and we
- 1:36:20Speaker 1: are diverse. We are women of color, and we are
- 1:36:23Speaker 1: women of l g B t Q backgrounds in a
- 1:36:25Speaker 1: lot of cases, but where mothers were sisters were consumers.
- 1:36:29Speaker 1: So the thing that brands really love about us is
- 1:36:32Speaker 1: that we can be flexible. Right, There's a lot of
- 1:36:34Speaker 1: us were in um, you know, seventeen cities were national.
- 1:36:39Speaker 1: That's always good. And then usually what's unique about a
- 1:36:43Speaker 1: football team that isn't that you don't find in a
- 1:36:46Speaker 1: lot of other women's sports is that football players cannot
- 1:36:49Speaker 1: look the same if your team wants to be successful. Right,
- 1:36:53Speaker 1: So every football if every football player was five foot,
- 1:36:58Speaker 1: seven hundred and fifty pounds, your team's gonna get the
- 1:37:02Speaker 1: tail whoof as exactly exactly, So our sport is super
- 1:37:12Speaker 1: super unique and that women have to be from completely
- 1:37:15Speaker 1: different backgrounds um, socio economically, they have to look different.
- 1:37:20Speaker 1: There's some women that are big that some women are small.
- 1:37:23Speaker 1: So really we really do, in one sport have the
- 1:37:27Speaker 1: total eclectic story of all women that we can tell.
- 1:37:30Speaker 1: We can tell a story big women, little women, short women,
- 1:37:33Speaker 1: dog women, like women. And so it's a really unique
- 1:37:36Speaker 1: place that our sponsors find as a gold mine when
- 1:37:39Speaker 1: it comes to content. Awesome, I love it. I love
- 1:37:42Speaker 1: it now. The reason I'll teach you earlier about being
- 1:37:45Speaker 1: the owner and undefeated and the champion. Um, you came
- 1:37:49Speaker 1: through the Bill Waller's NFL Diversity Coaching Fellowship program. Correct,
- 1:37:52Speaker 1: and you also want the intern coach with the Atlanta Facton.
- 1:37:55Speaker 1: So so you've you've been UM as they say, coached
- 1:37:58Speaker 1: up and the profession no men sports. How did that
- 1:38:02Speaker 1: help you? And you know with the with the women's
- 1:38:04Speaker 1: in National Football League it was huge. Um you know
- 1:38:08Speaker 1: actually was with the Falcons right before I started up
- 1:38:11Speaker 1: that started to UM source a partner and investment for
- 1:38:16Speaker 1: the w NFC. So being um, you know Scott Poey,
- 1:38:20Speaker 1: who was the general manager at the time of the
- 1:38:22Speaker 1: Atlanta Falcons, was a is a mentor of mine and
- 1:38:26Speaker 1: is a huge influence of mind. Um and coach Quinn
- 1:38:30Speaker 1: and all of those guys in the Olympic. Yeah, they
- 1:38:33Speaker 1: they are. They are exceptional men, but also exceptional leaders
- 1:38:37Speaker 1: and businessmen. And so I really learned a lot from
- 1:38:41Speaker 1: being in the room, Um, and being in that organization,
- 1:38:44Speaker 1: about how to organize the sports business, what kind of
- 1:38:47Speaker 1: people you need to put around the business. Um. Because
- 1:38:51Speaker 1: whether it was from coaches like Raheem Morris sitting down
- 1:38:53Speaker 1: with me and teaching me the game, or whether it
- 1:38:56Speaker 1: was you know, yeah that's a bad man. Uh, But
- 1:39:00Speaker 1: the players, the players had a great deal of respect
- 1:39:03Speaker 1: for me, Um, DeVante Freeman, all those guys, and they
- 1:39:07Speaker 1: they actually set me down and start and talk to me,
- 1:39:09Speaker 1: and I talked to them about the business of the sports.
- 1:39:12Speaker 1: So it was a huge influencer to me. Now my
- 1:39:16Speaker 1: passion is women in sports. But they were all able
- 1:39:20Speaker 1: to give me some some great building blocks on what
- 1:39:24Speaker 1: I should do when I built out the w NFC.
- 1:39:26Speaker 1: And the best advice that they gave me was stop
- 1:39:29Speaker 1: making don't make promises that you can't keep and build
- 1:39:32Speaker 1: it from the base to build a good base in well,
- 1:39:36Speaker 1: you're fantastic. I'm talking to the co founder and UH
- 1:39:39Speaker 1: co owner and coach of a team. She's managed by
- 1:39:43Speaker 1: all female leadership brain trust over there at the w NFC.
- 1:39:47Speaker 1: It features twenty teams playing a ten weeks spring session,
- 1:39:50Speaker 1: you know, broadcast on national television. Her team, she's the owner.
- 1:39:54Speaker 1: She's like the Jerry Jones because her teams based in Dally.
- 1:39:56Speaker 1: That's what I'm talking to, the black female Jerry Jones
- 1:40:00Speaker 1: right now. I want to thank you for coming on
- 1:40:02Speaker 1: my show. You're fantastic. I love you energy. You know
- 1:40:05Speaker 1: your ability to be able to pivot and understand that
- 1:40:08Speaker 1: uh you know, COVID eighteen is not that everybody disappointment
- 1:40:11Speaker 1: is not gonna destroy me and much success when when
- 1:40:15Speaker 1: you when you when you get the league back up
- 1:40:17Speaker 1: and running, please come back up. If you want to
- 1:40:18Speaker 1: bring a player on with you, I want to support you. One.
- 1:40:22Speaker 1: I got almost a million social media followers. Eighty percent
- 1:40:25Speaker 1: of my followers are female. By the way, I wanna
- 1:40:27Speaker 1: let you know, okay, and now, and so that's why
- 1:40:31Speaker 1: I wanted to bring you on the show. Now you
- 1:40:32Speaker 1: you're coming to the right man. Okay, I got the lady,
- 1:40:35Speaker 1: I got the ladies. Okay, everybody's got the ladies, definitely.
- 1:40:41Speaker 1: Well that's a dickens. I wanna thank you for coming
- 1:40:44Speaker 1: on my show. Okay, thank you so much for having me,
- 1:40:47Speaker 1: and I'm honored that you tell us story and for
- 1:40:49Speaker 1: all the women out there, go do what you do.
- 1:40:51Speaker 1: I hope that this uh message of a woman, a
- 1:40:53Speaker 1: black woman in football, is helping you realize and inspire
- 1:40:57Speaker 1: you to go do something that somebody said you couldn't
- 1:40:59Speaker 1: go get go get a girl. Alrighty, I'll talk to
- 1:41:02Speaker 1: you later and be in touch with me. Okay, since
- 1:41:04Speaker 1: some banners anything you want me to promote, I'll support
- 1:41:06Speaker 1: you on our social media. Okay, sure will. Thank you
- 1:41:09Speaker 1: so much. We'll be right back with more from Marsa
- 1:41:12Speaker 1: McDonald and money making Conversations. Don't touch that doll. Look
- 1:41:15Speaker 1: for your children's eyes to see the true magic of
- 1:41:18Speaker 1: a forest. It's a storybook world for them. You look
- 1:41:22Speaker 1: and see a tree, They see the wrinkled face of
- 1:41:25Speaker 1: a wizard with arms outstretched to the sky. They see
- 1:41:28Speaker 1: treasuring pebbles. They see a windy path that could lead
- 1:41:32Speaker 1: to adventure, and they see you. They're fearless. Guide through
- 1:41:36Speaker 1: this fascinating world. Find a forest near you and start
- 1:41:39Speaker 1: exploring and Discover the Forest dot org brought to you
- 1:41:42Speaker 1: by the United States Forest Service and the AD Council.
- 1:41:46Speaker 1: What grows in the forest trees? Sure you know what
- 1:41:49Speaker 1: else grows in the forest. Our imagination, our sense of wonder,
- 1:41:54Speaker 1: and our family bonds grow too, because when we disconnect
- 1:41:57Speaker 1: from this and connect with this, we reconnect with each other.
- 1:42:04Speaker 1: The forest is closer than you think. Find a forest
- 1:42:07Speaker 1: near you and start exploring. I Discover the fourth dot
- 1:42:11Speaker 1: org brought to you by the United States Force Service
- 1:42:14Speaker 1: and the AD Council. Look for your children's eyes to
- 1:42:17Speaker 1: see the true magic of a forest. It's a storybook
- 1:42:21Speaker 1: world for them. You look and see a tree. They
- 1:42:24Speaker 1: see the wrinkled face of a wizard with arms outstretched
- 1:42:27Speaker 1: to the sky. They see treasure and pebbles. They see
- 1:42:31Speaker 1: a windy path that could lead to adventure, and they
- 1:42:34Speaker 1: see you. They're fearless. Guide through this fascinating world. Find
- 1:42:38Speaker 1: a forest near you and start exploring. A Discover the
- 1:42:41Speaker 1: Forest dot org brought to you by the United States
- 1:42:44Speaker 1: Forest Service and the AD Council. This report is brought
- 1:42:46Speaker 1: to you by Northwestern Medicine. Oregan donations save lives, and
- 1:42:50Speaker 1: some organs can even be donated by a living donor.
- 1:42:53Speaker 1: August's National Minority Donor Awareness Months. So let's check in
- 1:42:56Speaker 1: with Dr Denay Simpson, Assistant Professor of Surgery at Northwest
- 1:43:00Speaker 1: in Medicine. Tell us about the African American Transplant Access Program.
- 1:43:03Speaker 1: So this is my baby. This is a program that
- 1:43:07Speaker 1: I have dreamt about creating since I became interested in
- 1:43:11Speaker 1: transplant as a trainee, and it's a program designed to
- 1:43:14Speaker 1: address the significant disparities that are African American patients space.
- 1:43:21Speaker 1: The program is designed to educate patients about transplant, let
- 1:43:26Speaker 1: them know what transplant can provide to them, and to
- 1:43:29Speaker 1: help them access the resources that they find so scarce
- 1:43:34Speaker 1: and so challenging to access in order to get them
- 1:43:37Speaker 1: on the transplant path and back to, you know, some
- 1:43:41Speaker 1: type of meaningful life. For more information, visit n M
- 1:43:44Speaker 1: dot org Slash Radio. My next guest is an independent filmmaker.
- 1:43:48Speaker 1: He's a graduate of the Texas A and M University
- 1:43:51Speaker 1: and has produced over thirty featured films and several have
- 1:43:55Speaker 1: been featured at Sundance. Also, his movies have been distributed
- 1:43:58Speaker 1: by Sony, Landscape, Want of Brothers, and Netflix, just to
- 1:44:01Speaker 1: name a few. He's one of the Independent Spirit Award
- 1:44:04Speaker 1: and has been inducted into Texas Filmmakers Hall of Fame.
- 1:44:08Speaker 1: He's on the show today to discuss his career and
- 1:44:10Speaker 1: the second season The Fifth War. New episodes of Fifth
- 1:44:13Speaker 1: Ward stream every Thursday through September three on UMC dot TV.
- 1:44:18Speaker 1: Please welcome to money Making Conversations. My man Greg Carter,
- 1:44:24Speaker 1: thank you, thank you, my brother Reshan. I'm so excited
- 1:44:27Speaker 1: to be on the show. I got seven grade in induction.
- 1:44:30Speaker 1: I said, I gotta live up to that. Hey, you know,
- 1:44:33Speaker 1: because we were both from Houston, Texas, and you're doing
- 1:44:35Speaker 1: the show about I. I was born in the Fifth War.
- 1:44:40Speaker 1: I lived there the first ten years of my life.
- 1:44:42Speaker 1: Russell and uh and and and and thirty fifteen Bain Street.
- 1:44:46Speaker 1: It's it's the home that I lived in, a two
- 1:44:50Speaker 1: bedroom shotgun house and had six sisters, two brothers. My
- 1:44:55Speaker 1: father was a truck driver, my mom was My mother
- 1:44:57Speaker 1: was to stay at home all and so. Uh. The
- 1:45:00Speaker 1: the whole concept of doing the show called Fifth War
- 1:45:03Speaker 1: really really just touched home with me emotionally. Because I
- 1:45:06Speaker 1: know that that was those first ten years were a
- 1:45:09Speaker 1: very important part of my life. In fifth Ward is
- 1:45:11Speaker 1: a community is like any neighborhood is an urban based,
- 1:45:15Speaker 1: inter city neighborhood that's in Houston, Texas. Just to give
- 1:45:17Speaker 1: everybody who's listening the exact location of where this particular
- 1:45:21Speaker 1: the community is and and it's one of the prominent
- 1:45:24Speaker 1: black communities in Houston, Texas. But you but this initially
- 1:45:27Speaker 1: started out as a movie, correct this series, that is correct,
- 1:45:32Speaker 1: That's correct. So years ago. I'm also from the neighborhood.
- 1:45:35Speaker 1: So Forard, my my family at home church is on
- 1:45:39Speaker 1: the corner of lying Uh and Uh and also my family,
- 1:45:46Speaker 1: I say, our family still limit over there. And so
- 1:45:48Speaker 1: it was one of the things that was important to
- 1:45:50Speaker 1: me when I started out. I was trying to tell
- 1:45:53Speaker 1: a story about the neighborhood based on the people I knew.
- 1:45:58Speaker 1: And so back in I'm dating myself. I did the
- 1:46:02Speaker 1: first I did the first uh Uh movie and it
- 1:46:08Speaker 1: had a lot of success. It went to the South
- 1:46:10Speaker 1: by Software and a lot of film festivals, and then
- 1:46:12Speaker 1: after that I ended up putting it writing a treatment
- 1:46:17Speaker 1: for a TV show and I put it on the
- 1:46:19Speaker 1: shelf and it was there, sat on the shelf about
- 1:46:22Speaker 1: twenty years. And then later I got approached by UH
- 1:46:27Speaker 1: Angela Northington, who was the head of content over at
- 1:46:30Speaker 1: UMC at the time, also UH Sylvia George, who's the
- 1:46:34Speaker 1: general management of net about the show. And I said, hey,
- 1:46:38Speaker 1: I got this thing. I conducted obviously what happened and
- 1:46:42Speaker 1: when everybody got it, they truly enjoyed it. And that
- 1:46:45Speaker 1: was the beginning of season one and we had a
- 1:46:47Speaker 1: successful season one. So then we came back for two. Now,
- 1:46:50Speaker 1: when you do a show that hasn't emotion tied to it,
- 1:46:53Speaker 1: because like I said, you grew up there. I grew
- 1:46:54Speaker 1: up in there in that environment. Tell us about season one.
- 1:46:57Speaker 1: I know there was that there was a character change
- 1:47:00Speaker 1: for a major character chain for season two, and tell
- 1:47:03Speaker 1: us about that and uh and also just putting together
- 1:47:07Speaker 1: a show. We know it's shot some of the scenes
- 1:47:09Speaker 1: are there are these shots within the community itself, all
- 1:47:12Speaker 1: of them on set, No, all of all of the
- 1:47:15Speaker 1: show is primarily shot in Houston, Texas, UH and and
- 1:47:19Speaker 1: and the majority of those shots in Houston, Texas are
- 1:47:23Speaker 1: in the fifth ward. I wanted to have an authenticity,
- 1:47:27Speaker 1: UH for the show to make sure that you know,
- 1:47:31Speaker 1: I was quote unquote keeping it real uh at the
- 1:47:34Speaker 1: end of the other thing. But yeah, we did had
- 1:47:37Speaker 1: a couple of changes. Our lead actor who played the
- 1:47:41Speaker 1: role of Ray Ray uh, he got cast into another
- 1:47:45Speaker 1: TV show. And then we have another character who played
- 1:47:49Speaker 1: the role of Robert Kennedy who's a police commander. He
- 1:47:52Speaker 1: had schedules shooting, uh, schedule conflicts and he had to
- 1:47:56Speaker 1: and we and of course when you're shooting on a
- 1:47:59Speaker 1: time frame, the schedule, you just have to kind of
- 1:48:01Speaker 1: go into it and get it done. So uh, you know,
- 1:48:04Speaker 1: you get me to the situation where uh you make
- 1:48:08Speaker 1: the decisions that you can uh and then sacrifice what
- 1:48:12Speaker 1: you can you keep pressing forward, right, And like I said,
- 1:48:16Speaker 1: there's nothing negative. I was just telling people about the business,
- 1:48:19Speaker 1: you know, Like I said, that's change happening, and you
- 1:48:21Speaker 1: have to move forward and and recast with the best
- 1:48:24Speaker 1: person that's available to do that role. And you have
- 1:48:27Speaker 1: a very talented, god so very talented people that you
- 1:48:30Speaker 1: brought on for the second season. And that's why I
- 1:48:32Speaker 1: wanted to let everybody know there are changes. And so
- 1:48:34Speaker 1: if you're fans of the show and you've watched the
- 1:48:36Speaker 1: premier episode because to my understanding, the episode has already
- 1:48:39Speaker 1: aired and I'm supposed to be in that episode, right, sir,
- 1:48:44Speaker 1: That is correct? Correct? Uh So, so when you watch
- 1:48:48Speaker 1: the show, if you haven't watched the show, what you're
- 1:48:50Speaker 1: find is it's not just a narrative where characters who
- 1:48:53Speaker 1: say dialogue. For me, it was important that the show itself, uh,
- 1:49:00Speaker 1: not just my story, but the story of other voices
- 1:49:04Speaker 1: that also know and love fifth Ward. So, uh, at
- 1:49:09Speaker 1: the beginning and the end of each episode, we have
- 1:49:12Speaker 1: a small interview with someone from the neighborhood who gives
- 1:49:17Speaker 1: their experience about what made or what makes fift or special,
- 1:49:23Speaker 1: and so we try to make sure that uh that
- 1:49:28Speaker 1: is uh something that that of course, I want to
- 1:49:32Speaker 1: keep it engaged with the audience, but also let the
- 1:49:36Speaker 1: audience know that there's more than just great card to
- 1:49:38Speaker 1: telling this story about Pickle, the neighborhoods that we love.
- 1:49:41Speaker 1: There's other people too that that angage in this story.
- 1:49:45Speaker 1: And wow, you know, I know we were. I was
- 1:49:48Speaker 1: all I flew into town. I remember a great call me, Richelle,
- 1:49:51Speaker 1: I'd like you to take this. And it was more
- 1:49:54Speaker 1: of an opportunity to be a part of something special
- 1:49:57Speaker 1: because I consider you're doing a p think about a
- 1:50:01Speaker 1: very important community within a black community within Houston, Texas,
- 1:50:05Speaker 1: a community that was that I was born in, a
- 1:50:07Speaker 1: community that I pride myself. I tell people from Fearforth
- 1:50:11Speaker 1: all the time. But then we see the fearlforth that
- 1:50:14Speaker 1: you and I were born in. It's changing and and
- 1:50:18Speaker 1: as they say, the streets have gotten wider and white
- 1:50:21Speaker 1: people are moving in. It's true not just for Fifth War,
- 1:50:28Speaker 1: but it's also true for a lot of communities, uh
- 1:50:32Speaker 1: in the UH throughout the United States. And what happens
- 1:50:37Speaker 1: is is that you have these depressed home values, which
- 1:50:41Speaker 1: means these areas of right for uh gentrification. And what
- 1:50:46Speaker 1: gentrification is, if people don't know, it's a process of
- 1:50:49Speaker 1: where you're slowly uh moving I guess in the simplest
- 1:50:53Speaker 1: way of moving the original residents out and culturally and
- 1:50:57Speaker 1: sometimes uh uh racially changing the way the neighborhood is. UH.
- 1:51:05Speaker 1: And so you know, for me, if you look at
- 1:51:08Speaker 1: what's happening in Los Angeles where they're building build a
- 1:51:13Speaker 1: brand football stadium in the middle of the hood, are
- 1:51:15Speaker 1: we going tood right there? D That is correct? Happening
- 1:51:20Speaker 1: in Inglewood right now? Uh those you are listening, just
- 1:51:24Speaker 1: let me just even expand it. They're not only building
- 1:51:26Speaker 1: a stadium, they built a the train system to go
- 1:51:31Speaker 1: right up to it. So you know, they really vision
- 1:51:34Speaker 1: and they've tore up all of Crenshaw to put this
- 1:51:37Speaker 1: train line in this metro line. And so that's just
- 1:51:41Speaker 1: you know, when they want to make a change, they
- 1:51:43Speaker 1: can make a significant change. And when you do it,
- 1:51:47Speaker 1: change like that. It affected the black businesses that were
- 1:51:49Speaker 1: along Crenshaw along the way, and so that's what a
- 1:51:52Speaker 1: lot of people understand. It's for the good, but also
- 1:51:55Speaker 1: who you heard and create this quote unquote good. And
- 1:51:59Speaker 1: so that's what we really with in fifth Ward is
- 1:52:01Speaker 1: that you know, there are people who are being moved
- 1:52:04Speaker 1: out for where are they being moved out too? Because
- 1:52:06Speaker 1: they can't afford to pay the taxes. Because that's why
- 1:52:08Speaker 1: they do it, because you are bringing these these better
- 1:52:11Speaker 1: property values. Guess what taxes go up? Now the person
- 1:52:14Speaker 1: across the street, they can't pay that new tax or that,
- 1:52:18Speaker 1: guess what, they are either forced into a homeless situation
- 1:52:21Speaker 1: or they have to move out a neighborhood. That and
- 1:52:23Speaker 1: that's all the neighborhood they know, and that's the tragic
- 1:52:25Speaker 1: part about that process, isn't it right? Right? Absolutely? And
- 1:52:31Speaker 1: uh is happening in Seattle? Uh is happening? Uh? Like
- 1:52:36Speaker 1: I was about to say, people who live in New York,
- 1:52:38Speaker 1: they just built a new basketball arena in Brooklyn. That
- 1:52:40Speaker 1: neighborhoods changing, so these it's happening nationwide and in the
- 1:52:46Speaker 1: last five or ten years is happening at an increasing pace.
- 1:52:50Speaker 1: And so we have to fight for our neighborhoods and
- 1:52:56Speaker 1: so that we can have and keep the cultural represents
- 1:53:00Speaker 1: patition that made the neighborhood great because when the people
- 1:53:03Speaker 1: come into these people come into the community, what time
- 1:53:05Speaker 1: with that. That's okay, no worries there, but but we won't.
- 1:53:09Speaker 1: We want the respect of the of the of the
- 1:53:13Speaker 1: neighborhood to be there. We want the culture of the
- 1:53:16Speaker 1: neighborhood to stay, you know, we want all that to happen. Wow,
- 1:53:22Speaker 1: now let's talk about this serious. Let's get back to say.
- 1:53:24Speaker 1: I don't want to get so social to forget that
- 1:53:26Speaker 1: I brought you in this show because you're not gonna
- 1:53:28Speaker 1: get to talking because we because you're in texted NM grad.
- 1:53:31Speaker 1: I'm a Universe Houston grad. So you know we were
- 1:53:34Speaker 1: gotten out degrees. We you know, we have intelligence behind
- 1:53:37Speaker 1: and not saying other people don't have intelligence, but we
- 1:53:39Speaker 1: both from Fifth War and so we have a passion
- 1:53:41Speaker 1: when we start talking about this. But this series, some
- 1:53:44Speaker 1: of the main characters Maya and my boy called Anthony
- 1:53:47Speaker 1: Payne and all my Gooding and Jayleen Mack talk about
- 1:53:51Speaker 1: putting the cast together like this. And if you don't
- 1:53:54Speaker 1: know Maya the former singer Seal, I shouldn't say farmer
- 1:53:56Speaker 1: the singer Maya is one of the lead characters in
- 1:53:59Speaker 1: this particular problems. Gary sturgis bringing all that casting together.
- 1:54:03Speaker 1: My man called Anthon, who I love to death, and
- 1:54:05Speaker 1: Omar Gooding I should work with him on a Smart
- 1:54:08Speaker 1: Guy back in the day on w B, and so
- 1:54:11Speaker 1: I know who you're working with a Jayleen and Mac,
- 1:54:13Speaker 1: she's a she's one of the most famous attorney slash
- 1:54:16Speaker 1: actresses in the game. Oh yeah, daily look days. Sometimes
- 1:54:22Speaker 1: I marvel how much Jaylen Mac does in a day.
- 1:54:25Speaker 1: I'm like daily, you think, or to day sometimes and
- 1:54:27Speaker 1: some people doing a whole month. I don't know how
- 1:54:29Speaker 1: you do the cast. Uh. You know, I'm the son
- 1:54:34Speaker 1: of a Methodist minister, and I feel like I was
- 1:54:37Speaker 1: really blessed to have a cast such as Maya and
- 1:54:41Speaker 1: Gary and Karl, Anthony, pain Omar, original Ty Dorsey, Uh, Jayleen,
- 1:54:46Speaker 1: all those people. And there's so many terrific talented people
- 1:54:50Speaker 1: who are from the Houston area, local actress to come in.
- 1:54:54Speaker 1: And what I think it really was was that when
- 1:54:57Speaker 1: people have opportunity to read the script, the first draft
- 1:55:01Speaker 1: of the season one, episode one script, uh, people just
- 1:55:05Speaker 1: drawn to the characters because you know, we don't really
- 1:55:09Speaker 1: have a lot of stories that are urban that are
- 1:55:12Speaker 1: told from the perspective of, you know, residents in the
- 1:55:15Speaker 1: neighborhood more. I think, somehow another we came to the
- 1:55:17Speaker 1: conclusion that that was past. We wanted to be this,
- 1:55:21Speaker 1: that and the other, but we cannot forget our forgotten
- 1:55:26Speaker 1: poor and are forgotten underclasses that are with us. You know,
- 1:55:30Speaker 1: I consider myself and just as you, someone who picked
- 1:55:34Speaker 1: ourselves from the from the bootstrap. But there we still
- 1:55:37Speaker 1: have those neighborhoods there and it's important for us as
- 1:55:40Speaker 1: individuals to make sure that we give, give and inspire
- 1:55:44Speaker 1: hope so that those people can thrive and do well.
- 1:55:47Speaker 1: And so, you know, the characters are written from a
- 1:55:49Speaker 1: perspective that they have a huge sense of hope and
- 1:55:53Speaker 1: faith in them and so uh, even even car after
- 1:55:59Speaker 1: be played is and a bad guy, he still has
- 1:56:02Speaker 1: that in his character where he is trying to do
- 1:56:06Speaker 1: things for the betterment, but he has his own way
- 1:56:09Speaker 1: of doing it. And so I think that's what I
- 1:56:12Speaker 1: always wanted to do. I wanted to make sure that
- 1:56:16Speaker 1: uh we connected with uh with the understanding that you know,
- 1:56:21Speaker 1: when things are not the best way if they can be,
- 1:56:25Speaker 1: you know, you you can survive and you can make it.
- 1:56:27Speaker 1: But also show how people were move in and we've
- 1:56:31Speaker 1: through through life, maybe the way that uh, you didn't
- 1:56:36Speaker 1: do it, but maybe your grandparents did it, or your
- 1:56:38Speaker 1: mother and father did it. Because people are still doing
- 1:56:41Speaker 1: that today and I think it's important to bring a
- 1:56:43Speaker 1: spotlight to that journey. I'm talking to Greg Carter, director, creator, xactly, producer,
- 1:56:49Speaker 1: you know everything, he and it, he does it all.
- 1:56:52Speaker 1: That's what you do when you when you're when you're learning.
- 1:56:55Speaker 1: The reason the reason I'm saying that because I gotta
- 1:56:57Speaker 1: go back on us, but also if you want to
- 1:56:58Speaker 1: catch this serious fear for it's on UMC dot TV.
- 1:57:02Speaker 1: It's a is A is a streaming service and anywhere
- 1:57:04Speaker 1: you find Netflix and Hulu. You can find UMC dot
- 1:57:07Speaker 1: tv and just go to the site and find the
- 1:57:10Speaker 1: fifth Ward. This is a fantastic series. It's in this
- 1:57:13Speaker 1: second season. But let's go back in our journey, all
- 1:57:15Speaker 1: the way back to when I opened a comedy club,
- 1:57:18Speaker 1: hip hop comedy Stop, and when you was you know,
- 1:57:21Speaker 1: all I heard was Greg Carter, you gotta get the
- 1:57:24Speaker 1: bread card because you were doing all the music. You thought,
- 1:57:26Speaker 1: all the music videos in the city of Houston that time.
- 1:57:29Speaker 1: That's where you cut your teeth. And we met a
- 1:57:31Speaker 1: couple of times, but you know, but we didn't meet
- 1:57:34Speaker 1: enough because I was still trying to build my brand
- 1:57:37Speaker 1: and then eventually go back to l A and started
- 1:57:39Speaker 1: writing no sitcoms. But really it's always a journey and
- 1:57:43Speaker 1: you gotta start somewhere, and it started with you those
- 1:57:46Speaker 1: early years when rap took off with the ghetto boards
- 1:57:50Speaker 1: just just just put a put a face on the
- 1:57:52Speaker 1: city of Houston music scene, and you was right at
- 1:57:55Speaker 1: the heart of it. Greg. It was funny because us.
- 1:58:01Speaker 1: Uh So, when I went to college, I was studying
- 1:58:05Speaker 1: engineering and I had the chance to study I had
- 1:58:10Speaker 1: to take a couple of actives and uh and I
- 1:58:13Speaker 1: studied UH screenplay writing, and it was just so happened
- 1:58:16Speaker 1: that there was a gentleman by the name of Charles
- 1:58:18Speaker 1: gold On who was a guest lecturer at tech an M.
- 1:58:22Speaker 1: And once I had my first taste of writing and directing,
- 1:58:26Speaker 1: I was sold. I was like, yeah, this engineering degree
- 1:58:29Speaker 1: is not gonna be no good because I know what
- 1:58:30Speaker 1: I want to do now. So then from there and
- 1:58:35Speaker 1: I went to UH Rice University and I started taking
- 1:58:38Speaker 1: UH in the massive m f A program and started studying,
- 1:58:42Speaker 1: and so I knew when I came out that's what
- 1:58:45Speaker 1: I wanted to do, and it was gonna be a
- 1:58:48Speaker 1: situation where Okay, I can need to pack up a
- 1:58:51Speaker 1: go to UH, you know, to Los Angeles and New Yorkers,
- 1:58:55Speaker 1: I can try to do something. So I decided to
- 1:58:58Speaker 1: write my first script and then high myself to produce
- 1:59:01Speaker 1: and directed. And that was the eight cor in the
- 1:59:03Speaker 1: genesis of how things started. And I always tried to
- 1:59:06Speaker 1: look at UH, you know, everybody's journey being unique and different,
- 1:59:11Speaker 1: including my own. So you know, I didn't long for Okay,
- 1:59:16Speaker 1: I gotta go, I gotta go, I gotta get out
- 1:59:17Speaker 1: of it. I just because I at the time I
- 1:59:20Speaker 1: was married, and I was starting off with two kids,
- 1:59:24Speaker 1: and I was just like, you know what I can
- 1:59:26Speaker 1: I can be a dad and do both. That proved
- 1:59:30Speaker 1: to be a little difficult, but you know, I still
- 1:59:33Speaker 1: I still know that, you know, with perseverance, you can
- 1:59:38Speaker 1: find success. And so I always thought that, you know,
- 1:59:42Speaker 1: once I got into the situation of actually trying to
- 1:59:45Speaker 1: make uh content and and and drive you know, we
- 1:59:50Speaker 1: call it content now, but I was shooting the movie.
- 1:59:55Speaker 1: I do that. I always had the movie. Know when
- 1:59:58Speaker 1: I started off doing the music video and everything else,
- 2:00:01Speaker 1: that the that the big prize was doing movies and TV.
- 2:00:04Speaker 1: And you know, fortunately for me, I was I was
- 2:00:06Speaker 1: at a time where it was a much more open
- 2:00:10Speaker 1: opportunity to do it. There was blockbuster videos everywhere, lots
- 2:00:14Speaker 1: of companies making content, uh and feel the shelves there,
- 2:00:18Speaker 1: and so I was just in a very unique situation.
- 2:00:21Speaker 1: And I feel blessed to do it. And now, you know,
- 2:00:24Speaker 1: it's funny because you look around some you know, fifteen
- 2:00:28Speaker 1: twenty five years later, whoa, I'm here. And so part
- 2:00:34Speaker 1: of what I tried to do as well is to
- 2:00:37Speaker 1: realize that my journey just ain't all about me, It's
- 2:00:41Speaker 1: about also helping people. So I also teach UH filmmaking
- 2:00:46Speaker 1: at the University of Houston UH in the Moment School
- 2:00:50Speaker 1: and also do UH also do different UH work with
- 2:00:55Speaker 1: jay You mentioned Jayleen Mac. I work with Mrs Jayleen Mac.
- 2:00:58Speaker 1: She has a program called Impact here they're working with kids.
- 2:01:01Speaker 1: So it's an important part of you know, just making
- 2:01:04Speaker 1: sure that your legacy, like what you do, is out there. Wow,
- 2:01:10Speaker 1: he's UH. He's the Independence one of the Independent Spirit Award.
- 2:01:14Speaker 1: He's been inducted into the Texas Filmmakers Hall of Fame.
- 2:01:17Speaker 1: He's on the show to talk about fifth ward as
- 2:01:19Speaker 1: serious as in the second season. You can reach it
- 2:01:21Speaker 1: on u MC dot TV whenever in the streaming platforms
- 2:01:26Speaker 1: like Hulu or Netflix, you can find it right there
- 2:01:28Speaker 1: as well. I want Greg wanna thank you for coming
- 2:01:30Speaker 1: on the show and thank you for putting me on
- 2:01:32Speaker 1: your show. And again I want to help promote And
- 2:01:35Speaker 1: this is just one project. I know when you have
- 2:01:37Speaker 1: a future project, we've connected because you know, when I
- 2:01:40Speaker 1: when I look at our relationship that we've had started
- 2:01:44Speaker 1: in Houston and we kind of like launched our careers simultaneously.
- 2:01:49Speaker 1: And I was as a comedian and I eventually came
- 2:01:52Speaker 1: up producer, writer and manager of talent, and and you
- 2:01:54Speaker 1: started out as an engineer. My degree was mathematics, so
- 2:01:58Speaker 1: we all started into the different action. But creativity overwhelmed
- 2:02:02Speaker 1: us and now we are content creators. Greg, thank you
- 2:02:05Speaker 1: for coming on my show, Money making conversations. Thank you
- 2:02:08Speaker 1: so much for having great car, great car man, great conversation.
- 2:02:12Speaker 1: If I could be you and you could be me
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- 2:04:39Speaker 1: deductible may apply. But next guest is the CEO slash
- 2:04:43Speaker 1: president of Light Years Ahead. She has been part of
- 2:04:46Speaker 1: the Light years of head team for over twelve years.
- 2:04:48Speaker 1: She is an expert in implementing solid PR programs for
- 2:04:52Speaker 1: clients and making long lasting impressions with the media. That's important.
- 2:04:56Speaker 1: Light Years Ahead as a boutique national PR agency spec
- 2:05:00Speaker 1: shalizing in lifestyle, personal health, tech, wellness, food, beauty, grooming, products, services,
- 2:05:05Speaker 1: and personalities. They have an office in Los Angeles, New York,
- 2:05:09Speaker 1: Kansas City, where she is based in Dallas. She is
- 2:05:11Speaker 1: on the show to Day to talk about what else
- 2:05:14Speaker 1: the PR industry and how covid Nateen has affected their
- 2:05:17Speaker 1: agency and PR campaigns. Please work with the money making conversation.
- 2:05:20Speaker 1: I'm gonna calling my friend because I love her to death.
- 2:05:23Speaker 1: Please welcome Megan Bennett. Thank you so much for having
- 2:05:27Speaker 1: me on the show over Sean. I'm so excited to
- 2:05:29Speaker 1: be here. Okay, you in Kansas City, Kansas. That's barbecue country, correct,
- 2:05:34Speaker 1: that is right. We're barbecue central here. We've got gates,
- 2:05:37Speaker 1: we've got jack Stack, We've got we've got a lot
- 2:05:39Speaker 1: of barbecue plates here, and they're all good. They're all good.
- 2:05:42Speaker 1: I've I've been up there many times. Steve Harvey was
- 2:05:45Speaker 1: one of my clients. We should go up there and
- 2:05:47Speaker 1: do comedy concerts. Plus we are the radio station. We
- 2:05:49Speaker 1: would have to come up there periodically do a live
- 2:05:51Speaker 1: broadcasts and we had to eat boba. That was part
- 2:05:54Speaker 1: of the precres it. You have to come in because
- 2:05:57Speaker 1: at airports like fifty miles outside of town that a
- 2:06:00Speaker 1: coort is like in another state. Yeah, how did you
- 2:06:06Speaker 1: get in the PR industry? Public relations? Because people seem
- 2:06:09Speaker 1: like it's easy. First of all, because I get a
- 2:06:11Speaker 1: lot of people they put that on their car PR
- 2:06:15Speaker 1: public relations and and how did you get started in it?
- 2:06:19Speaker 1: I got started UM when I was in college. I
- 2:06:23Speaker 1: thought I wanted to do something in the entertainment industry.
- 2:06:26Speaker 1: So I went out and I interned in Los Angeles
- 2:06:29Speaker 1: and I just happened upon a public relations firm which
- 2:06:33Speaker 1: was a celebrity public relations firm UM, and I found
- 2:06:36Speaker 1: it interesting and I got more internships and PR. But
- 2:06:39Speaker 1: then I realized that what I was really interested in
- 2:06:42Speaker 1: was not celebrities. It was more products, more personalities, experts UM.
- 2:06:49Speaker 1: And after doing a couple of internships, when I realized
- 2:06:51Speaker 1: what I didn't want to do. That's how I decided
- 2:06:53Speaker 1: what I did want to do, if that makes any sense.
- 2:06:57Speaker 1: Because lifestyle, because your your agency, lifestyle per health, tech, wellness,
- 2:07:01Speaker 1: food and beauty, grooming, products, services and their personalities. So
- 2:07:06Speaker 1: you got the personalities part. You more owned on the
- 2:07:09Speaker 1: product side, MR. I mean we we so when when
- 2:07:12Speaker 1: I first started, we really only did products at my agency.
- 2:07:15Speaker 1: And then as we kept going through the years, we
- 2:07:19Speaker 1: started to talk to experts that had a product where
- 2:07:22Speaker 1: they wanted to be the personality behind the brand. So
- 2:07:24Speaker 1: then we started to promote the founders behind the brand.
- 2:07:27Speaker 1: And then we got into actually working with doctors, experts, meditations, specialists,
- 2:07:32Speaker 1: all sorts of different people. So it's not as far
- 2:07:36Speaker 1: as the celebrity goes, but like experts that are qualified
- 2:07:39Speaker 1: in their field. We we work with them all the
- 2:07:41Speaker 1: time and it's just so interesting. It's a very interesting category.
- 2:07:44Speaker 1: Well it's as you put it in let's send the
- 2:07:47Speaker 1: word magical world doctor and we the middle of the
- 2:07:49Speaker 1: COVID and eighteen pandemic. I'm pretty sure you're pretty busy.
- 2:07:54Speaker 1: From a standpoint when I say busy are you? Is
- 2:07:57Speaker 1: an interviewing and prints are just recognizing the talents and
- 2:08:01Speaker 1: then people know that you're you have a roster people
- 2:08:04Speaker 1: can help provide information during these these times of crisis. Well,
- 2:08:09Speaker 1: basically what we do is is we offer right now
- 2:08:12Speaker 1: during COVID most of our clients are I mean, we
- 2:08:15Speaker 1: have an two experts that are meditation experts and they provide,
- 2:08:18Speaker 1: you know, tips to distress during quarantine. Um, you know,
- 2:08:22Speaker 1: how to if you're going crazy with your kids, how
- 2:08:25Speaker 1: to stay calm. And then some of the brands that
- 2:08:27Speaker 1: we work with are actually products like a thermometer that's
- 2:08:30Speaker 1: you know, no touch for at thermometer can sanitizers, things
- 2:08:34Speaker 1: that can really help during COVID, which you know, in
- 2:08:37Speaker 1: our case, in our brand's case, is actually advantageous. Where
- 2:08:41Speaker 1: you know, I feel bad because a lot of other
- 2:08:42Speaker 1: brands this is not a great time, which is totally understandable. Um,
- 2:08:47Speaker 1: but our job is to spend any brand to make
- 2:08:49Speaker 1: it so that people need it even during this time. Well,
- 2:08:52Speaker 1: I'm telling that that thermometer. Okay, I have a fan base,
- 2:08:58Speaker 1: so I said, we the newsletter to ninety three thousand people.
- 2:09:03Speaker 1: I love to get an image of that thermoma to
- 2:09:06Speaker 1: and the link in my news this week because that's
- 2:09:09Speaker 1: that's that's because that's what I try to do on
- 2:09:11Speaker 1: this show. Because a lot of the typical shows about
- 2:09:15Speaker 1: celebrity ism, you know, big names, my I feel that
- 2:09:19Speaker 1: people like you are the stars. You're the people behind
- 2:09:22Speaker 1: the machine. You know, you can have a pretty car
- 2:09:24Speaker 1: in the showroom, but if the engine is not right,
- 2:09:26Speaker 1: it's not going to drop off that show on floor
- 2:09:28Speaker 1: and in people like you are the engines. And so
- 2:09:31Speaker 1: when you when you come on my show, you provide
- 2:09:34Speaker 1: information and also opportunities for me to give substantive information
- 2:09:40Speaker 1: or products to my fan base. I'm not trying to
- 2:09:42Speaker 1: get a discomplis. That's a product. I've never put that
- 2:09:44Speaker 1: in my newsletter. So I love the baby put that
- 2:09:47Speaker 1: in my newsletter and we get with the staff letter
- 2:09:49Speaker 1: on to maybe make that happen. But love it. I
- 2:09:54Speaker 1: would love it because when you're talking and I was
- 2:09:56Speaker 1: talking to a friend of mine today, I was talking
- 2:09:58Speaker 1: about when COVID first hit, are like everybody that I
- 2:10:03Speaker 1: believes it was kind of like thrown off because they
- 2:10:06Speaker 1: came with all this information and don't wear a mask.
- 2:10:09Speaker 1: Wear a mask, you know, you go out in public,
- 2:10:12Speaker 1: or make sure you wash your hands for twenty seconds
- 2:10:15Speaker 1: or so. I can remember going to home depot one
- 2:10:18Speaker 1: time and I was stumbling. I had my I had
- 2:10:20Speaker 1: my gloves, I had my sanitizer. I kind of had
- 2:10:25Speaker 1: a mask I kind of had to have. I had
- 2:10:26Speaker 1: a half ski mask. I had't even invested in the
- 2:10:28Speaker 1: real mask yet I had a ski mask on. And
- 2:10:31Speaker 1: so because it was still cold at that time, it
- 2:10:33Speaker 1: was in March, and so I was uncomfortable. And so
- 2:10:38Speaker 1: when you talk about meditation, that's what you're talking about
- 2:10:40Speaker 1: people like me who was stressing and not knowing what
- 2:10:43Speaker 1: to do and bringing this burden. Did you bring the
- 2:10:47Speaker 1: illness to the house, or you you know, when you
- 2:10:49Speaker 1: you know, when you're feeling bad, do you have the illness?
- 2:10:52Speaker 1: All these things can really send you to a state
- 2:10:55Speaker 1: of depression. And that's what you have on your roster.
- 2:10:57Speaker 1: These types of people are available to be able to
- 2:11:00Speaker 1: assist people in at the time of emotional need exactly.
- 2:11:04Speaker 1: And and like one does it through music. He's a
- 2:11:07Speaker 1: composer meditation expert, but he's pretty famous and he he
- 2:11:11Speaker 1: does different you know, silent walks and these like mind
- 2:11:14Speaker 1: travel meditations where you listen and you calm down. Like
- 2:11:17Speaker 1: we recently did one for media that was stressed out
- 2:11:20Speaker 1: because nobody thinks about the media, but the media is
- 2:11:23Speaker 1: just as stressed as everybody else that's working because they
- 2:11:26Speaker 1: have all the pressure on them to perform and you know,
- 2:11:29Speaker 1: to to show up and people are getting sick and
- 2:11:32Speaker 1: they want to make sure that they have the right information.
- 2:11:34Speaker 1: So they're like a very stressed out category as well. Um,
- 2:11:40Speaker 1: which is interesting. Well, it's all interesting because we just
- 2:11:43Speaker 1: talked about tech, which was thermometer. We talked about wellness,
- 2:11:47Speaker 1: which is the which is these individuals who can help
- 2:11:50Speaker 1: you through depression, help you stay calm, will help you
- 2:11:53Speaker 1: through these moments of crisis, emotional crisis. And then you
- 2:11:57Speaker 1: have the food beauty and grooming products. Uh, you have
- 2:12:00Speaker 1: something that we can discuss on the show today about. Well, yeah,
- 2:12:03Speaker 1: the thing with food, beauty and grooming is is that
- 2:12:05Speaker 1: even though everybody's going through this, people still't want to
- 2:12:08Speaker 1: buy stuff. You know, they still want to look good,
- 2:12:10Speaker 1: They still want to do their nails, They still want
- 2:12:12Speaker 1: to you know, get rid of their sales though, right, yes,
- 2:12:17Speaker 1: So everything now that we're promoting is like d I
- 2:12:19Speaker 1: Y SPOB beauty at home, which is great because all
- 2:12:22Speaker 1: of our products are done at home. Anyways, Okay, you out, Okay,
- 2:12:26Speaker 1: I got I need some you know, I I need
- 2:12:29Speaker 1: some help. You know, I'm saying my face. You know,
- 2:12:33Speaker 1: I'm trying that it's trying to stop the process. I'm
- 2:12:35Speaker 1: not gonna go in there and do any plastic surgery.
- 2:12:37Speaker 1: Do you have anything can help out this old face
- 2:12:40Speaker 1: of mine, this old male face of mine. Do you
- 2:12:43Speaker 1: have it? Well? You look great, but yes, percent we
- 2:12:45Speaker 1: work with like a couple of different skincare brands, ones
- 2:12:48Speaker 1: called my Shell Dermaceuticals, and they've been around for years.
- 2:12:51Speaker 1: There at Whole Foods and it's natural. They have some
- 2:12:54Speaker 1: great anti aging products. Um. We also work with kind
- 2:12:58Speaker 1: of a crazy brand to it's called balls um you
- 2:13:01Speaker 1: can look it up. And that's for men only, targeted
- 2:13:05Speaker 1: for men um. And then we worked for some other
- 2:13:10Speaker 1: brands to one it's called Oh Natural Skincare's from Australia,
- 2:13:14Speaker 1: I'm starting, not Australia, from New Zealand and it's anti aging. UM.
- 2:13:18Speaker 1: So yeah, in in the hall park all right there,
- 2:13:21Speaker 1: balding aging, anti racol. I'm your customer. I'm a customer man.
- 2:13:28Speaker 1: Look at you up. They gook me up that you've
- 2:13:32Speaker 1: got a lot of email links. You gotta send me.
- 2:13:34Speaker 1: You gotta send me the ball you've done with you.
- 2:13:36Speaker 1: You're going to look thirty years. I guess well, I'm
- 2:13:39Speaker 1: gonna be a post of child. I'm in your post child,
- 2:13:41Speaker 1: you know, saying we're gonna go. I'm thinking it. Think
- 2:13:43Speaker 1: of his brother right here. This is a before. This
- 2:13:46Speaker 1: is after. This is before the interview. This is after
- 2:13:48Speaker 1: the interview, after all our products because because we're all
- 2:13:52Speaker 1: in a age of you know, because you know, because
- 2:13:57Speaker 1: you know, we we don't live like our parents live, know,
- 2:14:00Speaker 1: because we're not designed to retire. I know, my mentality
- 2:14:04Speaker 1: is not set to retire because I have so many
- 2:14:06Speaker 1: things I want to do and guess what, retirement money
- 2:14:09Speaker 1: won't let me do it. Okay, not just so security
- 2:14:13Speaker 1: plan and the Medicare plan won't let me do what
- 2:14:15Speaker 1: My dreams are still left in my head. And so
- 2:14:18Speaker 1: that means that we are. If you're fifty, you're thinking
- 2:14:21Speaker 1: like a forty year old, you're sixty, you're thinking like
- 2:14:23Speaker 1: a fifty year and so on and so on, and
- 2:14:25Speaker 1: so when you talk about these products, the popularity of
- 2:14:28Speaker 1: them are tied to the fact that people still want
- 2:14:30Speaker 1: to get out there. People will still look good people
- 2:14:33Speaker 1: in any way they can can they can trick the clock.
- 2:14:36Speaker 1: We're gonna try to do it in a safe, comfortable way.
- 2:14:40Speaker 1: And that's what you're talking about these products. Correct, Yes,
- 2:14:43Speaker 1: it's just an easy way to do it at home
- 2:14:45Speaker 1: without leaving your house, especially at a time like this
- 2:14:48Speaker 1: when nobody can leave their house. Well, here's here's a's
- 2:14:51Speaker 1: here's a tricky question. I gotta ask you here maybe
- 2:14:53Speaker 1: because it always throws me. Okay, what is the difference
- 2:14:56Speaker 1: between PR and advertising? That is a great question, and
- 2:15:02Speaker 1: I'm telling you, like most people don't understand that. My
- 2:15:05Speaker 1: dad didn't even understand it until finally we have a
- 2:15:08Speaker 1: national nonprofit foundation my family does, and once I got
- 2:15:11Speaker 1: them on the Today Show, then he understood because the
- 2:15:14Speaker 1: donation started coming in. So basically, PR public relations is
- 2:15:19Speaker 1: different from advertising because when you do an ad, you
- 2:15:22Speaker 1: pay a specific amount for one ad or for a
- 2:15:24Speaker 1: series of ads. So you might pay three thousand dollars
- 2:15:27Speaker 1: to have one ad in a top magazine that you
- 2:15:30Speaker 1: pay for that's guaranteed. Public relations is where you hire
- 2:15:34Speaker 1: a publicist like me or whoever, and they're gonna go
- 2:15:36Speaker 1: out and they're going to pitch your brand to the
- 2:15:38Speaker 1: editors and the media side, not the editor, not the
- 2:15:41Speaker 1: advertising side, but the media the journalists that actually covered
- 2:15:44Speaker 1: the brands and roundups, and then we get the products
- 2:15:47Speaker 1: into their hands and they write about it with their
- 2:15:50Speaker 1: own opinions and an editorial, and so it's basically it's authentic.
- 2:15:54Speaker 1: It's not paid. Whereas you might pay us a monthly retainer,
- 2:15:58Speaker 1: you know, to do that for a month and get
- 2:16:00Speaker 1: you ten to fift PR placements, you might pay the
- 2:16:03Speaker 1: same amount for one paid ad that you know isn't
- 2:16:07Speaker 1: done because the editor likes it, you know, it's done
- 2:16:10Speaker 1: because you've paid for because that's the difference. Yeah, and
- 2:16:13Speaker 1: often times you don't even know who's listening, are watching
- 2:16:16Speaker 1: it exactly exactly, So I mean, there's nothing better than
- 2:16:21Speaker 1: than getting an amazing editorial placement, like if you're you know,
- 2:16:25Speaker 1: getting something on the Today Show, like I said, with
- 2:16:27Speaker 1: this foundation, then they got over a hundred and fifty
- 2:16:30Speaker 1: thou dollars of donations from one segment that we didn't
- 2:16:33Speaker 1: pay for. All we had to do was slide the
- 2:16:35Speaker 1: veterans out to New York and it aired. And that
- 2:16:39Speaker 1: was that you might pay to be on the Doctors,
- 2:16:43Speaker 1: you know, a quarter of a million dollars for one
- 2:16:45Speaker 1: paid segment and get nothing from it. So it's just
- 2:16:49Speaker 1: it's the value of PR is invaluable and it's a
- 2:16:51Speaker 1: huge bang for your buck. Well, you know, I first
- 2:16:55Speaker 1: of the call, because you hear a lot of terms
- 2:16:57Speaker 1: called marketing, your branding. Branding is the high term nowadays
- 2:17:01Speaker 1: when you're branding products, you're branding companies, you're branding individuals.
- 2:17:06Speaker 1: Is that is that word abuse too much over us?
- 2:17:10Speaker 1: Too much branding? I mean, in PR, it's not because
- 2:17:15Speaker 1: we have people asking us all the time if we
- 2:17:17Speaker 1: hire you what's the return on investment? Are we going
- 2:17:20Speaker 1: to get sales? Are we going to make money for this?
- 2:17:22Speaker 1: And we always say, at least with PR, it is
- 2:17:25Speaker 1: really more about branding. It's building brand awareness, and if
- 2:17:28Speaker 1: it doesn't drive sales, that's our job is not really
- 2:17:31Speaker 1: it's great to drive sales, but our job really is
- 2:17:33Speaker 1: should drive brand awareness. So in PR, I think it's
- 2:17:37Speaker 1: I think it's a it's a word that we use
- 2:17:40Speaker 1: frequently so that we don't get pigeonholed into becoming like
- 2:17:43Speaker 1: a pay for play agency. Say, because because you said PR,
- 2:17:49Speaker 1: PR is not a brand awareness it's not marketing though, right,
- 2:17:53Speaker 1: I mean PR has public relations is a part of marketing.
- 2:17:57Speaker 1: But our job as publicists to cate brand awareness, which
- 2:18:01Speaker 1: sometimes can drive sales. Well, it's not guaranteed. Right. It's
- 2:18:05Speaker 1: really interesting because you are in that world because you know,
- 2:18:09Speaker 1: which the pandemic hit and everybody became you know, stay
- 2:18:12Speaker 1: stay at home. That that dynamic kind of changed the
- 2:18:15Speaker 1: whole approach because we saw advertisers shut down and the
- 2:18:18Speaker 1: second quarter and first quarter were the end of the
- 2:18:21Speaker 1: first quarter. In all of second quarter advertisers, you saw
- 2:18:24Speaker 1: live events started to be canceled, because they couldn't happen
- 2:18:27Speaker 1: because of COVID. How did that affect the PR business?
- 2:18:31Speaker 1: I mean with the PR business, what we did is
- 2:18:33Speaker 1: that we went out and tried to target entrepreneurs who
- 2:18:37Speaker 1: really didn't have the means to pay for advertising, but
- 2:18:40Speaker 1: could have the budget for PR. So to us, we
- 2:18:43Speaker 1: kind of used it and said, all right, we're going
- 2:18:45Speaker 1: to try to get drum up more business and help
- 2:18:47Speaker 1: these people that normally, you know, wouldn't be able to
- 2:18:51Speaker 1: spend for advertising. UM. So I think it was actually
- 2:18:54Speaker 1: for us it did help because a lot of people
- 2:18:58Speaker 1: really still wanted to continue. They just launched a brand
- 2:19:00Speaker 1: and then COVID hit and they're thinking, well, what am
- 2:19:02Speaker 1: I going to do now? I got to keep the
- 2:19:04Speaker 1: momentum going, and so that's where we came in. Um.
- 2:19:07Speaker 1: But it's more just us getting our name out there
- 2:19:09Speaker 1: and you know, making making ourselves known and branding ourselves,
- 2:19:13Speaker 1: which is hard to do when you're busy with a
- 2:19:15Speaker 1: bunch of clients. You know, absolutely, I'm talking to Megan Bennett,
- 2:19:19Speaker 1: my fantastic friend from Kansas City. That's Barbecue Country for
- 2:19:23Speaker 1: those who don't travel that much. She's a CEO president
- 2:19:26Speaker 1: of Light Years of head that the Light Years, a
- 2:19:29Speaker 1: light that's named after the owner of the the founder, Yes,
- 2:19:34Speaker 1: the founder of the company, Betty Light, who is my
- 2:19:36Speaker 1: mentor and who worked with her for over eighteen years
- 2:19:39Speaker 1: and still working with her. Sod did you guys connected
- 2:19:41Speaker 1: When you throw out the word mentor, so, I mean
- 2:19:45Speaker 1: she is my mentor. So when I moved out to
- 2:19:49Speaker 1: Los Angeles after college, I started working at this internet
- 2:19:51Speaker 1: company doing quote unquote public relations, but it ended up
- 2:19:54Speaker 1: more being like a customer service shipping job. And so
- 2:19:58Speaker 1: after six months from twenty two years gold and I'm like, Okay,
- 2:20:01Speaker 1: this is not what I want to do. So I
- 2:20:03Speaker 1: started to apply for other jobs and I've reached out
- 2:20:06Speaker 1: through u c L a job track, and this lady
- 2:20:09Speaker 1: interviews me for a job and it's Betty, and uh,
- 2:20:12Speaker 1: we just immediately clicked, and she called and she hired me.
- 2:20:16Speaker 1: And she said, believe me, when you're done, you should
- 2:20:20Speaker 1: be paying me for all the stuff that you're going
- 2:20:22Speaker 1: to learn when you work for me, because it's like
- 2:20:24Speaker 1: going back to college and getting like a huge education
- 2:20:26Speaker 1: in pr. I mean, I was thrown into the wolves
- 2:20:29Speaker 1: right away, and within a month I felt terror and
- 2:20:31Speaker 1: I had really learned so much that I just kept
- 2:20:34Speaker 1: going and I've never stopped. And it's been I'm forty
- 2:20:38Speaker 1: one now and it's been the same job I've had
- 2:20:40Speaker 1: in the passion that I've had for you know, eighteen years,
- 2:20:43Speaker 1: and I don't plan to ever stop doing it because
- 2:20:45Speaker 1: I love it so much that you're a great talker.
- 2:20:49Speaker 1: You know, you're you're a very attractive person. I'm seeing
- 2:20:52Speaker 1: your your photos on the social media. Can't get away
- 2:20:54Speaker 1: from seeing people you click a photo of LinkedIn accounts
- 2:20:56Speaker 1: photo pops up. I know you gotta have the kind
- 2:21:00Speaker 1: have that photo, gotta have that look down pat nowadays.
- 2:21:02Speaker 1: Why do you love it so much? You know, because
- 2:21:04Speaker 1: of the fact that I enjoy communication. I my degree
- 2:21:07Speaker 1: is in mathematics. I've done stand up, I've managed talent,
- 2:21:10Speaker 1: and as you've managed talent that you're dealing with brands,
- 2:21:13Speaker 1: you deal with marketing, dealing with crisis management. So there's
- 2:21:16Speaker 1: so many things that you wake up too that can
- 2:21:21Speaker 1: change in an instant. Yeah, is that what you look about?
- 2:21:25Speaker 1: It that that that that making people happy? So like
- 2:21:29Speaker 1: for me, it is a high every day when I
- 2:21:31Speaker 1: get up and I get my client on the Today's
- 2:21:34Speaker 1: Shore Show or Real Simple or the doctors, or you know,
- 2:21:39Speaker 1: just like when I get that placement and I generate
- 2:21:42Speaker 1: interests and I pitched something and then the media says,
- 2:21:44Speaker 1: you know, you're going to be on today. And then
- 2:21:46Speaker 1: sending a placement to the clients and to these entrepreneurs
- 2:21:49Speaker 1: and small businesses and seeing them light up and getting
- 2:21:52Speaker 1: so excited that they're in Forbes. That is what makes
- 2:21:54Speaker 1: me tick, you know, just like helping people and helping
- 2:21:57Speaker 1: them build their brands and going from nothing to like
- 2:22:00Speaker 1: a household name. I don't know, it's like a high
- 2:22:02Speaker 1: for me. I can't explain it, but it's every day
- 2:22:05Speaker 1: I get up and I'm excited to work because I
- 2:22:07Speaker 1: love what I do. Well, let's first of all, let's
- 2:22:09Speaker 1: just explain everybody. What she just said is not easy.
- 2:22:12Speaker 1: First of all, So there's a grind, and so it
- 2:22:15Speaker 1: is your touchdown, it is your three point shot. Sometimes
- 2:22:18Speaker 1: it is your championship moment when you're able to get
- 2:22:22Speaker 1: a print article or high profile radio interview, on appearance
- 2:22:27Speaker 1: on a high profile local show or national show. Both
- 2:22:29Speaker 1: of them can have their benefits if you're able to
- 2:22:32Speaker 1: achieve it. And so because that's part of your brand,
- 2:22:35Speaker 1: so the interesting. Is part about being a PR company.
- 2:22:38Speaker 1: You also have to be able to market your brand
- 2:22:41Speaker 1: so people can recognize your success story. So it's kind
- 2:22:44Speaker 1: of like two things you're doing that your PR company,
- 2:22:47Speaker 1: you do PR for me, but also you have to
- 2:22:50Speaker 1: do PR for yourself. That's that's really and you get
- 2:22:55Speaker 1: a lot. I mean, that's one thing. I get rejected
- 2:22:57Speaker 1: almost every day from somebody sending a nasty email that
- 2:23:00Speaker 1: I just think it's hilarious at this point. I used
- 2:23:02Speaker 1: to when I first started, I had to do it
- 2:23:04Speaker 1: on the phone and people would hang up, and so
- 2:23:06Speaker 1: it just gave me a very thick skin. And now
- 2:23:08Speaker 1: it's like, who's going to reject me today? Right? Right? Right?
- 2:23:12Speaker 1: Because in in the end, you know that's the word
- 2:23:16Speaker 1: is they can only say no exactly. But it also
- 2:23:20Speaker 1: ties try again. But it's also tied to you building
- 2:23:24Speaker 1: relationships so you'll be able to have a confidence zone
- 2:23:27Speaker 1: when you pick up that first Oh this is Megan, okay,
- 2:23:30Speaker 1: what you got okay? And they know you provide a
- 2:23:33Speaker 1: certain type of uh content for their their showing the
- 2:23:37Speaker 1: radio show. So how was it? How difficult though? Is
- 2:23:40Speaker 1: it even difficult to build those type of relationships? It
- 2:23:44Speaker 1: is but I've been doing it for so long, and
- 2:23:46Speaker 1: just because my personality is sort of like I just
- 2:23:49Speaker 1: don't I have a thick skin. I don't care if
- 2:23:53Speaker 1: somebody's gonna reject me, and I'm nice to everybody, and
- 2:23:55Speaker 1: so it's just worked. And I've built these relationships since
- 2:23:59Speaker 1: I've in my twenty Even now, people reach out to
- 2:24:01Speaker 1: me the media, they have stories. You know, they contacted me,
- 2:24:04Speaker 1: which is awesome. So I love what you said I got.
- 2:24:07Speaker 1: I think it doesn't matter to me say no, But
- 2:24:12Speaker 1: you didn't always have come on that? Come on now,
- 2:24:15Speaker 1: you know you didn't always have the thick skid. You
- 2:24:18Speaker 1: know you're you're at a certain time. People again, because
- 2:24:22Speaker 1: people call me and I go, I try to explain
- 2:24:24Speaker 1: to them that's not me, and I did fit. You
- 2:24:27Speaker 1: just have to hang up, okay, yeah say click click
- 2:24:31Speaker 1: click is the magic words sometimes and so but I
- 2:24:34Speaker 1: know that's not comfortable to hear click or you got
- 2:24:38Speaker 1: the wrong number, or that's not me. Click, So what
- 2:24:42Speaker 1: what what got you? Pad? We talk? We people were
- 2:24:44Speaker 1: listening who want to get in the PR business, who
- 2:24:47Speaker 1: maybe the nose maybe winning right now in their lives,
- 2:24:50Speaker 1: their lives. How can they how can they overcome the
- 2:24:53Speaker 1: no disaster in their lives. I mean, for every no,
- 2:24:57Speaker 1: you're going to get it yes, So like I say,
- 2:25:00Speaker 1: for every rejection. And it was hard at the beginning
- 2:25:02Speaker 1: when I first was like smiling and dialing on the phone.
- 2:25:05Speaker 1: And then I mentor Betty. He was like, Megan, don't
- 2:25:08Speaker 1: take it personal, Like this is not even your company.
- 2:25:11Speaker 1: You're just trying to do this. You do the best
- 2:25:12Speaker 1: you can and if they don't like it, ask somebody else.
- 2:25:15Speaker 1: And that's what I do, Like you're happy to getting
- 2:25:18Speaker 1: on the phone, Well, my god, yes, But you know what,
- 2:25:26Speaker 1: for every click, I'd make another twenty calls and I'd
- 2:25:29Speaker 1: get one that was interested in, say, sending me samples.
- 2:25:31Speaker 1: So it's like, and I say this with the media too.
- 2:25:33Speaker 1: If you're trying to pitch your brand and you reach
- 2:25:36Speaker 1: out to one person at four but it says no,
- 2:25:38Speaker 1: reach out to another person there. Or if they say
- 2:25:40Speaker 1: no to one thing, pitch something else, because the no
- 2:25:43Speaker 1: can turn into a yes for something else. And that
- 2:25:46Speaker 1: happens to me all the time. I might get somebody
- 2:25:49Speaker 1: that maybe the first says why are you reaching out
- 2:25:51Speaker 1: to me? I don't cover this topic, and instead of
- 2:25:54Speaker 1: me is just being like, I'm sorry, Bob. I'll say
- 2:25:56Speaker 1: I'm so sorry, but you know, since I have your ear,
- 2:26:00Speaker 1: do you cover this? And then sometimes they do? Now
- 2:26:03Speaker 1: he's interesting. Now you know Light Years Ahead. That's the agency,
- 2:26:06Speaker 1: the company that you're the CEO and president of. Been
- 2:26:09Speaker 1: there twelve years. I don't know why I had twelve.
- 2:26:15Speaker 1: But I'm sorry, I see you're messing over your boy.
- 2:26:20Speaker 1: We are supposed, we're supposed to have a relationship. Got
- 2:26:22Speaker 1: bad information in front of me, Like here, my next kist,
- 2:26:26Speaker 1: let me reintroduced, sir. Right now, my next kist is
- 2:26:29Speaker 1: the CEO, last president of light Years Ahead. She's been
- 2:26:32Speaker 1: part of light Years Ahead team for over eighteen years,
- 2:26:36Speaker 1: teen years. She's an expert that implementing solid PR program
- 2:26:40Speaker 1: and clients from different parts of this country. Now, you
- 2:26:43Speaker 1: have an office in Los Angeles, New York, Kansas City,
- 2:26:47Speaker 1: and Dallas. So that's east coast. I got Los Angeles,
- 2:26:50Speaker 1: that's West coast. That's Hollywood, New York that's the media
- 2:26:52Speaker 1: capital of the world. Kansas City that's Midwest. I have
- 2:26:55Speaker 1: to believe that's the Midwest zone. And then Dallas that's south.
- 2:26:59Speaker 1: Is there a reason for these locations are usually wanted
- 2:27:04Speaker 1: to move back to Kansas or just that's where you're from.
- 2:27:08Speaker 1: When I started, I'm from Kansas City. And then when
- 2:27:10Speaker 1: I lived in l A for ten years and then
- 2:27:13Speaker 1: I was like, I got engaged and we decided, you
- 2:27:15Speaker 1: know what, this is the cost of living here is crazy.
- 2:27:17Speaker 1: Let's move back to Kansas. We can do this from anywhere.
- 2:27:20Speaker 1: So I moved back to Kansas. Are creative director who
- 2:27:23Speaker 1: was based in l A. She moved for Worth. My
- 2:27:26Speaker 1: business partner has always been based in Manhattan. Chloe and
- 2:27:30Speaker 1: Betty's in Los Angeles, so we kind of are across
- 2:27:32Speaker 1: the country now, which is great because we have our
- 2:27:35Speaker 1: fingers on the pulse of all the different trends in
- 2:27:37Speaker 1: the different regions in California. But you're happy, then, that's
- 2:27:42Speaker 1: that's the beauty of this. Oh my gosh. Yes, you
- 2:27:45Speaker 1: know you said someone who went back to Fort Worth area,
- 2:27:48Speaker 1: which is great. They wanted to be You wanted to
- 2:27:51Speaker 1: be in Kansas, Kansas and the Kansas New York and
- 2:27:54Speaker 1: New York. New York is my favorite city in the
- 2:27:56Speaker 1: United States. I've lived in l A for fifteen years.
- 2:27:59Speaker 1: I'm very for me. I'm Houston, Texas born and Brick
- 2:28:02Speaker 1: and so I'm vary familiar with Dallas, so each one
- 2:28:05Speaker 1: of these I can understand how each one really is different,
- 2:28:08Speaker 1: but also how you can connect the dots between the two. Now,
- 2:28:12Speaker 1: now when this is my question, like when you do
- 2:28:14Speaker 1: like been, I've been a manager of talent that worked
- 2:28:17Speaker 1: with a lot of different PR firms. Now on major
- 2:28:20Speaker 1: TV shows, do you guys accompany the talent to the
- 2:28:24Speaker 1: TV shows or the radio shows or you just have
- 2:28:28Speaker 1: How does that work? Yeah, I mean when we do
- 2:28:31Speaker 1: segments with the doctors or segments in New York, Um,
- 2:28:35Speaker 1: you know, we try to go as much as possible
- 2:28:37Speaker 1: because we have somebody in New York in l A
- 2:28:39Speaker 1: that we can accompany, me a company, the you know,
- 2:28:42Speaker 1: the expert. So yeah, but sometimes they want to go
- 2:28:44Speaker 1: by themselves. They're used to it. They like to just
- 2:28:46Speaker 1: go do their thing. It really depends on the client
- 2:28:49Speaker 1: and how much handholding they need. And also, I mean,
- 2:28:52Speaker 1: you know, if we if we can make it, it's great. Um.
- 2:28:55Speaker 1: And for regional yeah, I mean whenever I do segments
- 2:28:57Speaker 1: in Kansas City, I always attend because it's fun. Well,
- 2:29:00Speaker 1: my friend, I really want to thank you for calling
- 2:29:02Speaker 1: on my show. Really, this is you know, can you
- 2:29:05Speaker 1: come back? Can we be can you be like? Can
- 2:29:07Speaker 1: you because now I know you're eighteen years in the business. Okay,
- 2:29:11Speaker 1: you know, now you know, and you look fantastic, But
- 2:29:19Speaker 1: this business is about you know, if you're you know,
- 2:29:21Speaker 1: I know, I get emails from different people in your
- 2:29:24Speaker 1: office about various clients, and I'm sure visually I'm getting
- 2:29:27Speaker 1: some of them on my show and my platform because
- 2:29:29Speaker 1: my platform is information based platform. And so when you're
- 2:29:32Speaker 1: specializing in lifestyle, personal health, tech, wellness, food, beauty, let's
- 2:29:37Speaker 1: grooming products, services and personality, and you're gonna get that
- 2:29:40Speaker 1: that scale to me, that that that the MoMA turch
- 2:29:42Speaker 1: to me or as well, so I can put it
- 2:29:44Speaker 1: on my newsletter. Right Absolutely, I'm getting it to you. Okay,
- 2:29:47Speaker 1: my friend, I want to appreciate. I appreciate you, and
- 2:29:50Speaker 1: any closing remarks and any numbers we need to call
- 2:29:53Speaker 1: and the websites you need to give out because you
- 2:29:55Speaker 1: you know, you still gotta do pr I know I'm
- 2:29:57Speaker 1: doing you, but you still got to tell your company
- 2:29:59Speaker 1: and anything you gotta say, all right before you leave.
- 2:30:02Speaker 1: Absolutely I can help you. Um playing a light years
- 2:30:06Speaker 1: ahead dot com and my my website is Light years
- 2:30:10Speaker 1: Ahead dot com. Well, my friend, we're gonna talk soon
- 2:30:13Speaker 1: in the game. Get that to me. I know Samantha
- 2:30:16Speaker 1: is probably going to contact you and and we're gonna
- 2:30:18Speaker 1: move forward and keep building this relationship and you stay
- 2:30:20Speaker 1: safe out then this pandemic world. All Right, you too,
- 2:30:23Speaker 1: Thanks for having me on. It's been a blast. Alright.
- 2:30:26Speaker 1: We talked to miss eighteen years in the game. Okay.
- 2:30:33Speaker 1: If you want to hear more money Making Conversation interviews,
- 2:30:35Speaker 1: please go to Money Making Conversation dot com. I'm with
- 2:30:38Speaker 1: Sean McDonald. I'm your host. In this season of giving,
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