Patricia Strach, “Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking” (Oxford UP, 2016)

In Conversation: An OUP Podcast · Oct 17, 2016 · 18m

For Breast Cancer Awareness Month, we hear from Patricia Strach, the author of Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking (Oxford University Press, 2016). Strach holds a dual appointment in the Departments of Political Science and Public Administration at the University of Albany, State University of New York. Hiding Politics in Plain Sight examines the politics of market mechanisms–especially cause marketing–as a strategy for public policy change. Strach shows that market mechanisms, like corporate-sponsored walks or cause-marketing…