We've Done Sales Training. Why Has Nothing Changed? | EP30 | Becky Abrahams

I Used To Be Crap At Sales · Oct 14, 2026 · 1h 9m

You paid for the sales training, the team left the room buzzing, and by Monday nobody was doing anything differently. Most sales enablement teams have watched that happen, and most leaders book another workshop anyway.In this episode, Becky Abraham sits with Mark Ackers to talk about why sales training and new sales methodologies so rarely stick, what sales enablement actually does day to day, and what she learned helping more than 40 companies roll out the Challenger Sale. She also gets into why reps don't want enablement or their own manager as their coach, why introverts can be very good…