Your Funnel Isn't Broken; It's Doing Its Job

The Law Firm Marketing Minute · Jun 25, 2026 · 1m

Did you like this episode? Dislike it? 🎯 Why is your law firm marketing funnel supposed to filter people out? In this episode, Mike and Eddie explain why not every lead should become a client, and why that is actually a good thing. Using a recent example of someone contacting Spotlight Marketing and Branding looking for a personal injury attorney, they break down why a law firm marketing funnel should help weed out the wrong prospects before they waste your team’s time. For solo and small law firms, the goal is not just more leads. It is better-fit clients, smarter intake, and a marketing…