Episode 138 - The Last Missing Piece to Trust

Maximize Your Influence · May 10, 2016 · 1m

An interesting study was conducted with dentists, whereby an ad was put in the newspaper asking for people to participate in a painful dental procedure.11 The first amazing thing about it was that people actually showed up. During the first part of the study, the dentists were told that they would only pretend to use a painkiller on their patients. A placebo would actually be given. The dentists were instructed to do everything just as they would normally do during the procedure. Most of the patients in this half of the study felt pain during their dental procedure. During the second half of…