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SPOS #740 - Jonah Berger On Being A Catalyst For Change
Welcome to episode #740 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #740 - Host: Mitch Joel. Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst - How To Change Anyone's Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published…
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