Latest / Sober Curator Podcast
Inside NYC’s First Sober Members Club: How Justin Gurland Built The Maze
Alysse sits down with Justin Gurland, founder and CEO of The Maze, a brand-new, alcohol-free members club opening in New York City’s Flatiron district — think elevated design, IRL connection, and zero-proof vibes for people in recovery and the huge sober-curious crowd who are done pretending their seltzer is vodka. Justin shares the very New York origin story (he got to rehab on Super Bowl Sunday, the Giants miraculously won, and that tiny moment of hope kept him going), how his sister helped save his life at 25, why social work was beautiful but brutal, and how he followed the nudge to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.