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Under the Radar: From serving the Italian military to civilians – Panerai on its positioning over the years and what that means to its product pipeline and expansion plans
Radium is an element we see in our periodic tables during chemistry lessons. But did you know that it was once used to make watches for naval divers thanks to its self-luminescence quality? In fact, one luxury firm used to supply such timepieces to the Italian military back in the early 1900s. And while Radium was banned in the 1960s due to its radioactive properties, the glow-in-the-dark feature of this company’s watches remains its key selling point up till today. We’re talking about the Italian watch brand Panerai. Founded in Florence in 1860 as a workshop, shop and subsequently school of…
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