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No. 29: Retail borders collapse as beauty consolidates and China exports store formats

Culture Pulse: 68. Puig-Estée Lauder merger isn't about growth, it's survival economics. Meanwhile Chinese retail exports store formats optimised under brutal competition. Scarcity is no longer defensible. Read the full edition: https://thepattern.media/editions/2026-03-25.html

The skinny

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