Latest / Your Way Home with Hongbin Jeong
Under the Radar: (SPECIALS) All about that pair of Levi’s Jeans, the firm’s turnaround efforts post re-listing, and its growth story in Asia
There’s nothing quite like slipping into a sturdy, yet comfortable pair of jeans for work on casual Fridays, or even when out shopping on a Monday night. To understand why, we have to turn the clock back more than 170 years to California during the Gold Rush. Back then, miners and labourers in the American West worked under punishing conditions, and their work trousers often ripped at the points of greatest strain, particularly around the pocket corners, where heavy tools and equipment were carried. Then came the day, May 20, 1873, where dry goods merchant Levi Strauss and tailor Jacob…
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