Latest / The Steve Harvey Morning Show / Michaela Merrick, the owner of Pretty Little Tacos. A popular Creole-Mexican Street taco/restaurant that is taking over Atlanta. She will tell you how to avoid business scams.
Transcript
- 0:05Speaker 1: Welcome to money making Conversations.
- 0:06Speaker 2: It's to show that she is the secrets of success
- 0:08Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I
- 0:12Speaker 2: will know he's giving me advice on many occasions. And
- 0:14Speaker 2: in case you didn't notice, I'm not broke. You know
- 0:17Speaker 2: he'll be interviewing celebrity CEOs, entrepreneurs and industry decision make
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- 0:26Speaker 2: Rashan McDonald. Money making Conversations. Here we come.
- 0:29Speaker 1: I'm fired up. I'm ready to go. I'm fired up.
- 0:32Speaker 1: I'm ready to go. Fired up. Food. Everybody knows I'm
- 0:36Speaker 1: a foodie. If you go to my Facebook page, you
- 0:39Speaker 1: will see food. You will see a lot of food
- 0:42Speaker 1: I get. I'll be in the airport. People to stop, Rashana.
- 0:44Speaker 1: Can you stop posting food on your Facebook page? Can
- 0:47Speaker 1: you stop posting food on your Integram? They'll call me cakemn,
- 0:50Speaker 1: They'll call me the baker. They asked me for food
- 0:54Speaker 1: and be serious. I'll be sitting on the plane and
- 0:57Speaker 1: I said, can you bring me a pie? Can you
- 0:58Speaker 1: pull a pile to your overhand. Can you can you
- 1:02Speaker 1: do something for your short well? I got somebody that's
- 1:04Speaker 1: what she does for a living. I just baked for fun.
- 1:06Speaker 1: Pretty Little Tacos is a Creole Mexican street taco concept
- 1:10Speaker 1: founded by Mikayla Merrick and May of twenty twenty, an
- 1:13Speaker 1: industry veteran mark launched in Triton Yards in May of
- 1:17Speaker 1: twenty twenty. May of twenty twenty COVID. COVID didn't stop her,
- 1:23Speaker 1: did not stop her. Pandemic virus was raging all around
- 1:27Speaker 1: and she was following to her dreams. Pretty Little Tacos offers
- 1:30Speaker 1: vegan alternatives as well as dessert tacos. You know, I
- 1:33Speaker 1: want to ask about that dessert tacos including peach cobbler
- 1:36Speaker 1: and strawberry short cake. She is on the show to
- 1:38Speaker 1: tell us her story from food trucks to the restaurant
- 1:41Speaker 1: and now back to the streets. Please work with the
- 1:43Speaker 1: money Making Conversations Master Class. Mikayla Merrick, How you doing.
- 1:48Speaker 3: I'm doing well? How were you good?
- 1:50Speaker 4: Good?
- 1:50Speaker 1: Good good? Pretty Little Tacos? How did you come up
- 1:52Speaker 1: with that name?
- 1:53Speaker 3: Well? Part opening up my company? I had like a
- 1:57Speaker 3: cooking show with one of my friends. And we were
- 1:59Speaker 3: called pretty little cooks pretty low the same time. Yeah,
- 2:03Speaker 3: so we had like a little it wasn't really a podcast.
- 2:06Speaker 3: We didn't get a chance to really do go like
- 2:07Speaker 3: maybe three or four episodes. But I really just like
- 2:10Speaker 3: the ring that I had to it. So eventually when
- 2:12Speaker 3: I started my business, I just, you know, transmit that.
- 2:16Speaker 1: Over pretty little taco. And it's a catchy term and
- 2:19Speaker 1: it's an original term because your Google it pops up.
- 2:21Speaker 1: So the whole concept of of we got the tile
- 2:26Speaker 1: pretty little tacos. But why tacos?
- 2:30Speaker 3: Well, I love tacos. I've never really been able to
- 2:34Speaker 3: pass them.
- 2:34Speaker 1: Now, let me ask you it for a youear started.
- 2:36Speaker 1: Is it meal or flour? I'm a flower I'm a
- 2:39Speaker 1: flower person. So are you meal or flour?
- 2:42Speaker 3: I like flour, but I do like both. It just
- 2:44Speaker 3: depends on the type of tacos. You know, some tacos
- 2:47Speaker 3: require flower towards you and trump. I feel like taste
- 2:50Speaker 3: better with corns. So I am a taco freak, like
- 2:54Speaker 3: I love tacos. Everywhere I go. If I see a
- 2:57Speaker 3: taco truck, I'm gonna stop. I'm gonna try it. When
- 3:00Speaker 3: I go to La I hunt down the street corn vendors.
- 3:04Speaker 3: You know, I just love it. You know, I've always
- 3:06Speaker 3: loved it. So me and my family, like we always
- 3:09Speaker 3: we cooked. That's what we do. You know. One of
- 3:11Speaker 3: our favorite things to eat is tacos. So my brother
- 3:13Speaker 3: is a chef. We you know, we come up with
- 3:15Speaker 3: all types of unique tacos and we eat them at home.
- 3:18Speaker 3: So when the pandemics happened.
- 3:21Speaker 1: So you say your brother's a chef, so he's he's
- 3:24Speaker 1: a person who went to school and became a trained chef.
- 3:27Speaker 1: I'm assuming when you say that.
- 3:28Speaker 3: Correct, right?
- 3:29Speaker 5: Right?
- 3:29Speaker 1: Did you do the same? Did you do the same?
- 3:32Speaker 1: I didn't, Okay, but you didn't. And and you own
- 3:35Speaker 1: a business and food. How did you pull it? How
- 3:38Speaker 1: did you pull it?
- 3:40Speaker 3: Well? I think it was just perfect timing. Really, there
- 3:45Speaker 3: was like a time frame where in the beginning of
- 3:48Speaker 3: the pandemic where everybody was on tall and my brain
- 3:51Speaker 3: was moving and I was like, you know, I told
- 3:53Speaker 3: my mom, I said, Mama, have this idea, and she
- 3:55Speaker 3: was like, okay, she believed in it. And the next
- 3:57Speaker 3: morning she woke me up and was like, let's go
- 3:59Speaker 3: get a food. I was like what, and she was like,
- 4:02Speaker 3: let's go do it.
- 4:02Speaker 1: And I was like, okay you no, no, no, go
- 4:09Speaker 1: get a job, girl. No, let's go get a food truck.
- 4:12Speaker 3: So you've only had a job, and I was always
- 4:14Speaker 3: very like hard working. I've been like number one in
- 4:17Speaker 3: customer service. Wherever I've been, I've been in the like well,
- 4:22Speaker 3: I've worked in like bar services areas. I've worked in clubs,
- 4:25Speaker 3: I worked in restaurants. I've worked a little bit of everywhere.
- 4:28Speaker 1: So you're a person, You're a people person naturally.
- 4:31Speaker 3: Yeah, And I know what the people want. I mean,
- 4:33Speaker 3: you know, I think I do well.
- 4:34Speaker 1: You're successful. We're going to talk about that in a minute.
- 4:36Speaker 1: But let me let me get back to your mom.
- 4:38Speaker 1: So your your dad's a chef, you said, and your
- 4:40Speaker 1: brother's a chef, right your mom?
- 4:45Speaker 3: My mom is a flight is in the Southwest.
- 4:46Speaker 1: Okay? Cool? And then you, like I said, was you
- 4:49Speaker 1: did a lot of different jobs. Did you go to college?
- 4:51Speaker 3: Did you I did go to college. I went to
- 4:55Speaker 3: I went to I went to Georgia Perimeter. And when
- 4:57Speaker 3: the pandemic started, I was in school my dental hygiene.
- 5:02Speaker 3: And the funny thing is that my dad always told me,
- 5:04Speaker 3: like you need to go back to school and go
- 5:05Speaker 3: back to school. So I went back to school, and
- 5:06Speaker 3: then the pandemic happened, and then I started this business.
- 5:09Speaker 3: And my dad was like, oh, you don't need school,
- 5:10Speaker 3: focus on the business. So if I stopped going to school,
- 5:13Speaker 3: so I could focus on pretty little talkhods so pretty.
- 5:16Speaker 1: So your funny is your family's funny. Go to get
- 5:18Speaker 1: your get you get. I'll stop taking to make them tacos, girl,
- 5:21Speaker 1: make them tacos girl. Mama, look at the food truck.
- 5:23Speaker 1: Looks at the food truck. So I love that that
- 5:27Speaker 1: was a whole family. Their whole family is entrepreneurial oriented,
- 5:30Speaker 1: and they wouldn't allow you to like sit back and go,
- 5:34Speaker 1: you know, like some people will if this goal is
- 5:36Speaker 1: not working, some people sit back and sulk. I'll feel
- 5:40Speaker 1: sorry for themselves or or just say this is not
- 5:43Speaker 1: going to happen. Oh woe is me. That doesn't seem
- 5:46Speaker 1: like your family, And it doesn't seem like that's you either.
- 5:49Speaker 3: Oh No, I'm very resilient. I don't take no for
- 5:52Speaker 3: an answer. I literally I've learned as I've gone. I've
- 5:58Speaker 3: listened to my customers. I try to apply to every
- 6:01Speaker 3: single customer the same way, you know, genuine to their
- 6:04Speaker 3: circumstances or their experience, and I learned from it and
- 6:07Speaker 3: that's just the best way that I can You know,
- 6:09Speaker 3: I could tell anybody. You have to be resilient. You
- 6:11Speaker 3: can't give up. You have to keep going, like at
- 6:13Speaker 3: the end of the day, Like as you go, you
- 6:16Speaker 3: start to have people that depend on you, not only
- 6:18Speaker 3: your employees, but your customers. Like they don't want they
- 6:20Speaker 3: don't want to see you not succeed. They want you
- 6:22Speaker 3: to be the best that you can be. So you
- 6:24Speaker 3: have to just keep going. You can't give up.
- 6:26Speaker 1: Okay, I'm talking to the owner of Pretty Little Tacos
- 6:29Speaker 1: is based in Atlanta, and I'm sure, how in a
- 6:32Speaker 1: location do you have in Atlanta right now?
- 6:35Speaker 3: We have technically we have three. So we have the
- 6:38Speaker 3: one that is in Politan Road, located in Colony Square,
- 6:41Speaker 3: which is like it's really I love that location because
- 6:44Speaker 3: it's very diverse. You never really know who's going to
- 6:46Speaker 3: walk in there, so I love that space. Our next
- 6:49Speaker 3: location that we have is a new spot that we
- 6:51Speaker 3: have in Union City. It's situated more like us to
- 6:54Speaker 3: go delivery pick up like service only the DP gas station.
- 7:00Speaker 3: So I have this whole idea that I want to
- 7:02Speaker 3: get pretty little tacos in every gas station in Atlanta.
- 7:06Speaker 3: So this is my starting point. And then i also
- 7:09Speaker 3: have a larger restaurant that I'm working on on Moreland Avenue.
- 7:14Speaker 3: I'm about ninety days out at that at the most,
- 7:16Speaker 3: I do I get my liquor license, hopefully in July.
- 7:19Speaker 3: So you know, I'm really excited about that.
- 7:21Speaker 1: It does get some tacos, that's what that's the goal.
- 7:24Speaker 3: Now, yeah, I'm excited about that. I think that I
- 7:27Speaker 3: will be able to actually give my customers, you know,
- 7:29Speaker 3: an experience, and that's very important to me.
- 7:32Speaker 1: Okay, and so will you come back on this show
- 7:34Speaker 1: that when it opens? Can we do that? Can you?
- 7:39Speaker 1: Let's talk about it all how it all started, because
- 7:42Speaker 1: you know, I know in college, I was made. I
- 7:44Speaker 1: was in my dorm room. I was I was. I
- 7:46Speaker 1: was making pizzas, selling pizzas out my dorm room. I
- 7:48Speaker 1: had a little medium pizza. All they served, had my
- 7:51Speaker 1: little crust already pre made, turned and converted a walk
- 7:53Speaker 1: into a into an oven. And I would have two
- 7:56Speaker 1: pizzas I would serve. You know, it was pepperoni and
- 7:59Speaker 1: it was hamburger. And I had my ragou sauce. That
- 8:03Speaker 1: was so. I was an entrepreneur back then, but I
- 8:05Speaker 1: didn't take it to the next level. You took an
- 8:07Speaker 1: idea of tacos. You put a nice catchy name to it,
- 8:10Speaker 1: pretty little Tacos. How did you knew this was working
- 8:13Speaker 1: in the height of the pandemic.
- 8:15Speaker 3: Well, I didn't know it would work, and I think
- 8:18Speaker 3: that that was the reason why I was able to
- 8:20Speaker 3: do it. I really didn't have a choice. I didn't
- 8:23Speaker 3: get any assistance or any help. Women and everything, you know,
- 8:26Speaker 3: shut down. So for me it was like survival. So
- 8:30Speaker 3: when I was able to take out the fear and
- 8:33Speaker 3: just know that I had to do it, it made
- 8:36Speaker 3: it easier for me. I didn't really have a choice.
- 8:37Speaker 3: And you know, going into it, my expectations were very low.
- 8:41Speaker 3: I just expected to pay my bills and you know,
- 8:44Speaker 3: and very quickly, like I was, I got there. I
- 8:46Speaker 3: was a little afraid because I had done so much research.
- 8:49Speaker 3: I did so much research that it scared me and
- 8:51Speaker 3: it told me that I wouldn't be able to afford
- 8:52Speaker 3: to hire anybody. So I was like, Okay, I have
- 8:54Speaker 3: to do everything myself. So at the beginning, I was
- 8:57Speaker 3: cooking everything, I was loading it up, and I was
- 8:59Speaker 3: putting on the truck and I was selling everything. My
- 9:01Speaker 3: mom was helping me, my brother was helping me, and
- 9:04Speaker 3: you know, we were making things work. But what I
- 9:07Speaker 3: started to realize, you know, that people really liked it,
- 9:10Speaker 3: was when I got to Triting Yards. And once I
- 9:12Speaker 3: got there, I started to have like really long lines,
- 9:15Speaker 3: like crazy lines, and it was just very humbling, you know,
- 9:18Speaker 3: and it took a lot of time.
- 9:20Speaker 1: How many how many varieties of tacos that you have then,
- 9:23Speaker 1: because now you have a big menu. We're going to
- 9:25Speaker 1: get to the menu in the next break, But how
- 9:27Speaker 1: many variations of tacos that you have at the start?
- 9:32Speaker 3: At the beginning, I only had chicken steak and oxtails.
- 9:35Speaker 1: Chicken steak and ox tail lying around the box.
- 9:39Speaker 3: Yes, the street corn, that's it.
- 9:45Speaker 1: And now now street tacos are smaller, correct, if I'm
- 9:49Speaker 1: not mistaken, they're smaller versus other tacos. Now do you
- 9:54Speaker 1: do you still do just street tacos or do you
- 9:57Speaker 1: do the other version of tacos at your current locations?
- 10:02Speaker 3: I pretty much always have used the full sized taco.
- 10:06Speaker 3: I don't believe in sping the meat that the tacos
- 10:12Speaker 3: are pretty feeling like for me, I probably could eat
- 10:14Speaker 3: three and then I'm four, So I put a lot
- 10:17Speaker 3: of meat on them. You know, I make sure that
- 10:18Speaker 3: we're not stingy. You know that's my biggest You got
- 10:23Speaker 3: your you.
- 10:24Speaker 1: I'm a fan already because I hate people. I never understand.
- 10:27Speaker 1: I go into restaurants, people be you know, they be
- 10:29Speaker 1: counting the meat they putting on your plate. It's this
- 10:31Speaker 1: one restaurant I go, I'm not gonna name the name,
- 10:33Speaker 1: and I can they just count the amount of meat
- 10:36Speaker 1: they put on a plate. I'm going, like, really, come
- 10:40Speaker 1: about to put some meat on that? And I come back.
- 10:42Speaker 1: But now you're already frustrating me because I'm down two,
- 10:45Speaker 1: I'm counting why you're counting.
- 10:47Speaker 3: And you're still hungry.
- 10:48Speaker 1: I'm still hungry. So now there were a lot of
- 10:51Speaker 1: roadblocks and licensing and because with the kitchens you were using.
- 10:55Speaker 1: Can you run us through that before we go to
- 10:57Speaker 1: the break that some of the frustration because we're all
- 11:00Speaker 1: dreamers and when you dream, the reality is is not
- 11:05Speaker 1: as comfortable or as easy as the dream makes it
- 11:09Speaker 1: out to be. What were some of the roadblocks you
- 11:11Speaker 1: got before you really start seeing your life shine.
- 11:16Speaker 3: Well, the biggest thing was obviously I started it with
- 11:20Speaker 3: you know, a little to no money, so it was
- 11:23Speaker 3: literally like I was reinvesting every day, you know, and
- 11:26Speaker 3: eventually I started to get to the point to work.
- 11:28Speaker 3: It made sense. But the biggest thing that I had
- 11:31Speaker 3: a problem with was like, obviously I started during the
- 11:33Speaker 3: pandemic and all the government was shut down. I couldn't
- 11:36Speaker 3: call the Health Department and say, hey, you know, am
- 11:39Speaker 3: I doing this right? You know, I don't want like
- 11:41Speaker 3: I did call, but I couldn't get I couldn't get through.
- 11:43Speaker 3: So I emailed and that ended up saving me. So
- 11:46Speaker 3: when they did open back up, they did see that
- 11:48Speaker 3: I had been reaching out to them. So I wasn't
- 11:50Speaker 3: like in trouble or anything. But I found out that
- 11:53Speaker 3: there were so many things that I had been misinformed about,
- 11:55Speaker 3: and the number one thing was commissary kitchens. Commisary kitchens.
- 11:59Speaker 3: There are some good commentary kitchens, don't get me wrong,
- 12:01Speaker 3: but a lot of them. If you don't know what
- 12:03Speaker 3: you're looking for, they will scam you. You will be
- 12:06Speaker 3: paying for a permit that they don't have the qualifications
- 12:09Speaker 3: to get you. And so that happened to me twice.
- 12:12Speaker 3: I lost a lot of money thinking that, you know,
- 12:15Speaker 3: I was doing the right thing, not you know, while
- 12:18Speaker 3: the health department was closed, and when they opened they
- 12:20Speaker 3: informed me, oh, well, you know, these people don't even
- 12:23Speaker 3: have a permit for you to get your food truck permanent.
- 12:26Speaker 3: So once I found that out, it was like, okay,
- 12:28Speaker 3: back to square one. And then it ended up making
- 12:31Speaker 3: me park my truck, you know, and then ultimately because
- 12:34Speaker 3: it was parked, someone did fill my first food truck.
- 12:37Speaker 3: But I have since got a new food truck and
- 12:39Speaker 3: so that's why now you know, we're getting back outside.
- 12:43Speaker 3: But that was the biggest thing for me. It's kind
- 12:45Speaker 3: of not really knowing the ins and outs, and a
- 12:47Speaker 3: lot of people, a lot of gatekeeping people weren't really
- 12:49Speaker 3: helpful to people, the other people in the food truck parks.
- 12:52Speaker 3: So I had to figure it out on my own.
- 12:54Speaker 1: Okay, I wanted to slow it down a little bit
- 12:55Speaker 1: because some things you said, I don't know, and I
- 12:58Speaker 1: think that a lot of people they hear you said
- 13:00Speaker 1: permit like permit licensee A commisary kitchen. What are commissary kitchens?
- 13:05Speaker 1: What is that?
- 13:06Speaker 3: Well, you need a commissary kitchen because you can't cook
- 13:09Speaker 3: your you can't cook your food out of your house.
- 13:12Speaker 3: You need to be able to have a space where
- 13:13Speaker 3: you have the designated area to where you can cook,
- 13:16Speaker 3: store and prepare your food, and then also be able
- 13:19Speaker 3: to pull your food truck in, clean your food truck
- 13:22Speaker 3: out properly according to the health you know, department standards,
- 13:25Speaker 3: and you have to have a base it's like your
- 13:27Speaker 3: base of operations. Like you can't just have your food
- 13:30Speaker 3: truck part in front of your house, like, you have
- 13:32Speaker 3: to have a base of operations. And so that's what
- 13:34Speaker 3: that is supposed to serve as. But a lot of
- 13:36Speaker 3: people get it confused if there's another there's like a
- 13:41Speaker 3: a permit that's for caterers, right, So a lot of
- 13:43Speaker 3: these these commisary kitchens they go through the Department of Agriculture,
- 13:49Speaker 3: you know, as opposed to the Department of Health. So
- 13:52Speaker 3: they're not even the right type of you know, permit.
- 13:54Speaker 3: So once you get in there, they don't tell you that.
- 13:56Speaker 3: They just take your money, you know, and then once
- 13:59Speaker 3: you go down to the health for me, they're like,
- 14:00Speaker 3: we don't you know, you can't use that. So that's
- 14:02Speaker 3: the you know, that's what I mean when I say
- 14:04Speaker 3: that cool.
- 14:05Speaker 1: I'm talking to the owner of Pretty Little Tacos. This
- 14:07Speaker 1: is a Creole Mexican street taco concept founded by the
- 14:11Speaker 1: person I'm talking to, michaeleab Merrick in May of twenty twenty.
- 14:15Speaker 1: The COVID didn't mean nothing to Hu. She jumped out
- 14:18Speaker 1: there and did her thing, and she is telling her
- 14:21Speaker 1: story on Money Making Conversations Master collect If you want
- 14:23Speaker 1: to talk to her, please call at four zero four
- 14:25Speaker 1: eight eight zero nine two five five four zero four
- 14:28Speaker 1: eight eight zero nine two five five. We were right
- 14:31Speaker 1: back to continuous conversation because we want to say the
- 14:33Speaker 1: next step. And she's in her third year. She's doing
- 14:36Speaker 1: the thing. But more important, I want you guys to
- 14:38Speaker 1: hear that you can make it happen too, but you
- 14:40Speaker 1: gotta do it the right way. You gotta follow the rules,
- 14:42Speaker 1: and you got to listen to her story. We were
- 14:44Speaker 1: right back with more Pretty Little Tacos.
- 14:51Speaker 6: We'll be right back with more Money Making Conversations Masterclass
- 14:55Speaker 6: with Rushawn McDonald. You are now tuned into the Money
- 15:00Speaker 6: Making Conversations Minute of Inspiration with Rashawn McDonald.
- 15:04Speaker 7: Michelle Williams is a Grammy Award winning recording artists and actress.
- 15:07Speaker 7: She rose to start him as a member of the
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- 15:16Speaker 7: save yours. This book will help you see the science
- 15:19Speaker 7: to overcome depression, to.
- 15:20Speaker 6: Go into counseling.
- 15:21Speaker 4: I really want to help people in entertainment and sports
- 15:25Speaker 4: because I don't feel like we have to live these
- 15:29Speaker 4: lives with dysfunction or not identifying hurts that trigger certain
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- 15:39Speaker 4: my childhood does not give me the right to go
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- 15:49Speaker 4: have great quality relationships.
- 15:51Speaker 1: Michelle Williams full interview.
- 15:53Speaker 7: It's available at Moneymaking Conversation dot com. Keep winning.
- 15:57Speaker 6: Now, let's return to money Making coveras Masterclass with Rashawn McDonald.
- 16:03Speaker 1: Welcome back to Money Making Conversations Master Class. I'm talking
- 16:06Speaker 1: to the owner, creator, CEO, president, do it all a
- 16:10Speaker 1: pretty Little Tacos. We have a caller on the call, Sarah.
- 16:13Speaker 1: How are you doing? Sarah, Welcome to the show. You're
- 16:14Speaker 1: speaking to Rashon McDonald and michaelam Merrick what is your question.
- 16:20Speaker 8: Well, it's more of a comment. I just want to say, like,
- 16:23Speaker 8: you're honestly a huge, huge inspiration to somebody like me.
- 16:28Speaker 3: I'm not in the food.
- 16:29Speaker 8: Industry, but I am a new business owner and just
- 16:33Speaker 8: to hear your story, how like you didn't give up
- 16:35Speaker 8: and you had all these obstacles and still have a
- 16:39Speaker 8: successful business. I definitely went there the one downtown Colony
- 16:44Speaker 8: Square and it was an amazing experience. So I just
- 16:47Speaker 8: wanted to say, like, you're a huge, huge inspiration and
- 16:50Speaker 8: I'm so proud of you, and just keep going. I
- 16:54Speaker 8: guess firing up there so much.
- 16:57Speaker 3: Sarah.
- 16:58Speaker 1: Well, Sarah, thank you for ma in their phone call.
- 17:00Speaker 1: And I want to turn my question back to you.
- 17:02Speaker 1: This is not this is normal for you. You are an inspiration.
- 17:06Speaker 1: Your story. I wanted to tell you a story because
- 17:09Speaker 1: you know, you know, I tried to do my homework
- 17:11Speaker 1: and I knew first of all the fact that you
- 17:14Speaker 1: opened your business in the middle of COVID. That was like,
- 17:16Speaker 1: because I know you was a you know, a separation.
- 17:18Speaker 1: You could get close to each other, you had business,
- 17:21Speaker 1: had the hours they had to operate, and there's so
- 17:23Speaker 1: many rules that were in place and then you I
- 17:26Speaker 1: didn't know the fact that you really couldn't get your
- 17:28Speaker 1: your licenses because basically nobody was in offices and when
- 17:33Speaker 1: they when they got back, they had to do catch up.
- 17:35Speaker 1: And then you was out there trying to go to
- 17:37Speaker 1: these little commissary kitchens and they were just abusing the
- 17:40Speaker 1: relationship because they know you didn't know. But all that
- 17:43Speaker 1: was it your parents, which is your brother, who kept
- 17:46Speaker 1: you focused, who kept saying, don't give up, don't give up,
- 17:49Speaker 1: you can do it. This is your dream. Keep your
- 17:51Speaker 1: prayers strong. What was it?
- 17:53Speaker 3: My daughter's channing. She's seven now, but you know when
- 17:57Speaker 3: I started the business, she was four. She always been
- 18:00Speaker 3: very proud of me. You know, every school she goes to,
- 18:03Speaker 3: she brags about me so much, like I'm always doing
- 18:07Speaker 3: events at her schools or you know, catering her friend's
- 18:10Speaker 3: birthday parties because she's my biggest fan. So that is
- 18:14Speaker 3: that's my biggest insoration. That's what keeps me going. I
- 18:18Speaker 3: just want her to have a head start. I want
- 18:19Speaker 3: her to understand that, you know, she can she can
- 18:23Speaker 3: do anything she wants to like, and I'm going to
- 18:25Speaker 3: show her how. So that's you know, I do that
- 18:27Speaker 3: and then also for my family, like I like, my
- 18:30Speaker 3: dad had a restaurant in the past, but you know
- 18:33Speaker 3: he didn't really, it didn't last. So for him and
- 18:35Speaker 3: for everybody in my family, like, they're really proud of me.
- 18:38Speaker 3: So that pushes me and keeps me.
- 18:39Speaker 1: Going, Wow, you know, now what are what are there?
- 18:43Speaker 1: What are their specialties? Okay? Because you say, your father's
- 18:46Speaker 1: a chef and your brother's a chef, and then you've
- 18:48Speaker 1: opened this very popular creole mexicanan street taco concept. Whereould
- 18:53Speaker 1: where were these skills trained in?
- 18:56Speaker 3: Well? My dad like, well, we're creole. So my dad,
- 18:58Speaker 3: he's he's a creole. He's that's Creole cuisine. His favorite
- 19:02Speaker 3: dish line is a seafood pot pie. It's really good,
- 19:07Speaker 3: crop fish, crab, shrimp, really good. So I really like that.
- 19:12Speaker 3: My brother, he's a little bit he can do it all.
- 19:15Speaker 3: He's very well rounded. He can do anything when it
- 19:19Speaker 3: comes to food. He's like one of my biggest inspirations.
- 19:24Speaker 3: He's very smart. He knows his stuff. You know a
- 19:27Speaker 3: lot of the things that I've learned along the way
- 19:30Speaker 3: are just from listening to him or being around him.
- 19:32Speaker 3: You know, I've learned a lot of things and he
- 19:34Speaker 3: doesn't even realize it. So you know, I listen to
- 19:36Speaker 3: absorb and I pay attention to him. He's very well
- 19:38Speaker 3: around it. He does caterings. He was probably one of
- 19:41Speaker 3: the first Instagram celebrity chefs. He's cooked for everybody. He's
- 19:46Speaker 3: done a lot of things. He fas a lot to
- 19:47Speaker 3: be proud of.
- 19:48Speaker 1: And hey, who's your brother? Now you tell me some information.
- 19:52Speaker 1: I need to know your brother. Who is your brother?
- 19:53Speaker 3: My brother's name is chef Mike Ballely, My little brother.
- 19:57Speaker 1: Out there on Instagram, out there just blowing up doing
- 19:59Speaker 1: his own thing too. So you know, so you got
- 20:02Speaker 1: like a social media celebrity chef brother, and then you
- 20:07Speaker 1: got a creole Mexican street taco concept that is blowing
- 20:11Speaker 1: up all over the city. And then you want to
- 20:13Speaker 1: put it in every every gas station around the country. Really,
- 20:18Speaker 1: that's what you want to do. You know, now, what
- 20:21Speaker 1: what what starts to elevating that dream? Like you said,
- 20:23Speaker 1: because it's all about food quality. You know what they
- 20:27Speaker 1: get over here, they get over there. How do you
- 20:29Speaker 1: maintain that.
- 20:32Speaker 3: I have all my prep in one space, I have
- 20:35Speaker 3: everything cooked in one kitchen by the same prep team,
- 20:38Speaker 3: and I just divvy it out. That's the easiest way
- 20:41Speaker 3: for me to do it. I am going to for
- 20:44Speaker 3: some copacking option soon, which will be like, you know,
- 20:47Speaker 3: I send my recipe to a company and they make it,
- 20:50Speaker 3: you know, in mass production, they send it back to me.
- 20:53Speaker 3: But for right now, I like to keep the fresh
- 20:56Speaker 3: and authentic. I like to keep you know, keep it
- 20:59Speaker 3: where it feels like someone put a lot of love
- 21:01Speaker 3: into it. So I haven't really you know, wanted to
- 21:03Speaker 3: pass it over just shit. But for now that's what
- 21:05Speaker 3: I do. I have the same prep ladies that I've
- 21:07Speaker 3: always started with, and yeah, they know the recipes and
- 21:10Speaker 3: they do they do pretty good.
- 21:12Speaker 1: Okay, cool, so do that you know like they like, now,
- 21:15Speaker 1: are your recipes like secret recipes? You know? With they
- 21:20Speaker 1: you know, they have to sign n DA's and all
- 21:22Speaker 1: this stuff.
- 21:23Speaker 3: Yes, yes, yes, yes, everyone has to sign NDAs. I
- 21:26Speaker 3: just actually updated everybody's NDA last week.
- 21:29Speaker 1: So yes, they go in their kitchen, they can't go
- 21:32Speaker 1: around there trying to make their own little street tacos.
- 21:35Speaker 3: Even the cashiers. Everybody has to sign an NDA.
- 21:38Speaker 1: There you go. Everybody listen to this now because.
- 21:40Speaker 3: I keep it equal opportunity, you know, And don't get
- 21:44Speaker 3: me wrong. I do have a lot of people that
- 21:46Speaker 3: work with me that want to have their own companies,
- 21:49Speaker 3: and like, you know, that's why I'm here, you know,
- 21:52Speaker 3: on this journey together. I mean, I feel like they're
- 21:54Speaker 3: learning if they're paying attention to me and they're learning so.
- 21:56Speaker 1: Well, you know that's important because I want to I
- 21:58Speaker 1: want people to hear this, like Shareer heard you, Sharah
- 22:01Speaker 1: is seeing you. Because there's business and there is relationships
- 22:06Speaker 1: in business superseded relationship. Business superseded love. Business supersedes family
- 22:13Speaker 1: because it's business. And I've been there. No, I've hired
- 22:18Speaker 1: my family and kept it emotional. And guess what I
- 22:21Speaker 1: lost because I forgot the power and the rules of business.
- 22:26Speaker 1: And it's important. So if you got to get people
- 22:29Speaker 1: this side of the NBA, sign it otherwise you will
- 22:33Speaker 1: pay a price for that later on. Am I right?
- 22:36Speaker 3: You have to make sure you protect yourself always. It
- 22:39Speaker 3: also keeps it honest and you know, keeps the integrity. Hi,
- 22:42Speaker 3: No one is, you know, trying to steal anything from you.
- 22:46Speaker 3: So it works out.
- 22:47Speaker 1: Now, what makes food truck business so competitive and so cutthroat?
- 22:53Speaker 3: There's so many new food truck owners like your.
- 22:57Speaker 1: Voice, your voice dropping so many there.
- 23:00Speaker 3: Theory, if you do research right, like you'll see like
- 23:05Speaker 3: there's I don't know the exact numbers, but I'm pretty
- 23:07Speaker 3: sure there's like been an influx of like food trucks
- 23:10Speaker 3: that came in after the pandemic during the pandemic, So
- 23:13Speaker 3: it's very competitive. When I was at Triton Yards, I
- 23:17Speaker 3: had a standing spot, so it was like no other
- 23:20Speaker 3: taco people really wanted to come into the parking lot
- 23:22Speaker 3: when we were there, you know, And I didn't have
- 23:24Speaker 3: a problem with them coming, you know, welcome. I like
- 23:26Speaker 3: to I'll go try and I like tacos, but it
- 23:29Speaker 3: was just kind of like they really didn't want to
- 23:30Speaker 3: be there. But it's very competitive. I but I thrive
- 23:34Speaker 3: off of that. You know. I like to study and
- 23:37Speaker 3: see the best of the best, and you know, I
- 23:40Speaker 3: just level up every time. So you know, it doesn't
- 23:43Speaker 3: it doesn't intimidate me.
- 23:44Speaker 1: You know, I feel like I'm talking to the Tupac
- 23:47Speaker 1: of tacos here. Keep your head up, keep your head up.
- 23:51Speaker 1: You're coming over here. Messing with my tacos. Gonna be
- 23:53Speaker 1: a problem. I love talking to you. I loved I
- 23:58Speaker 1: loved I love them, your family, your moms or flight attendant.
- 24:02Speaker 1: She's out there told let's go get a food truck.
- 24:04Speaker 1: She's inspiration. Your daughter is so proud of you. She
- 24:07Speaker 1: talks about you that gives you inspiration, that let you
- 24:10Speaker 1: know that you're making the difference. You're inspiring future entrepreneur
- 24:13Speaker 1: and your daughter. She's seeing that you don't have to
- 24:15Speaker 1: do an eight to five, that you can believe in
- 24:17Speaker 1: your own dreams. She's also saying that you don't have
- 24:19Speaker 1: to go to college to be successful, which is what
- 24:22Speaker 1: this new generation is telling us. And we're starting to
- 24:25Speaker 1: see there are different rules. Allow those different rules to happen.
- 24:28Speaker 1: But Pretty Little Tacos is your brand, is your baby. Again,
- 24:32Speaker 1: before we wrap up, tell everybody in Atlanta, Georgia and
- 24:35Speaker 1: around the country, because everybody listening to that they gonna
- 24:37Speaker 1: nobody Pretty Little Tacos now how they can find your
- 24:39Speaker 1: locations in the city of Atlanta.
- 24:42Speaker 3: You can follow us on Instagram at pretty Little Tacos
- 24:46Speaker 3: atl You can also go to our website at www
- 24:49Speaker 3: dot Prettylttle Tacos dot com and that will have all
- 24:52Speaker 3: of our social media handles on there. You can send
- 24:54Speaker 3: us an email, do a catering inquiry, whatever you would
- 24:57Speaker 3: like to do. Our location is in Quality Square and
- 25:01Speaker 3: Politan Road Food Hall, and then we also have one
- 25:03Speaker 3: on forty three fifty Jones Borrow Road in Union City.
- 25:06Speaker 3: It's located inside of the gas station Morelands. I will
- 25:10Speaker 3: announce that opening day very soon.
- 25:12Speaker 1: Ninety days, right, and you're coming back, right, Mikayl.
- 25:15Speaker 3: Yeah, I'll be back, and then it's available to be
- 25:19Speaker 3: booked if you have an event that you want us
- 25:22Speaker 3: to pull up to. Any festivals. We are looking for
- 25:24Speaker 3: you guys. We really want to get our trucks back
- 25:26Speaker 3: outside and we're ready to go, you know, fully staffed,
- 25:30Speaker 3: fully loaded, and ready to go.
- 25:31Speaker 1: Well, I want to thank you for taking the time
- 25:33Speaker 1: pretty little Tacos, and I am a text ma nex nut.
- 25:36Speaker 1: I'm telling you so so the fact that you have
- 25:39Speaker 1: a business out there that's thriving. I can't you know,
- 25:42Speaker 1: I'm on NPR, so I just can't say I'm gonna
- 25:45Speaker 1: come by, but let me know that thank you for
- 25:48Speaker 1: giving me the location. I guess I could say that again.
- 25:50Speaker 1: Thank you for coming on Money Making Conversation master Class.
- 25:53Speaker 1: You are an inspiration. You are very unique in what
- 25:55Speaker 1: you're doing. I say that because of the fact that
- 25:58Speaker 1: you're following your dreams and a lot of people don't
- 26:00Speaker 1: and don't think they're passing our dreams every day and
- 26:02Speaker 1: you're doing it. Thank you for coming on Money Making
- 26:04Speaker 1: Conversations Master Class.
- 26:05Speaker 3: Thank you so much for having me. I have a
- 26:06Speaker 3: good day.
- 26:07Speaker 1: Bye bye. Well she's so busy, so professional. Thank you, y,
- 26:10Speaker 1: thank you for coming on my show. I want to
- 26:11Speaker 1: thank you guys for listening to my show again. I'd
- 26:14Speaker 1: be back next week as I am every week with
- 26:16Speaker 1: a new set of people who are going to make
- 26:18Speaker 1: a difference in your life. Talk to you soon. Money
- 26:21Speaker 1: Making Conversation Master Class Roushawn McDonald, I'm out.
- 26:33Speaker 6: Thank you for joining us for this edition of Money
- 26:35Speaker 6: Making Conversations Masterclass. Money Making Conversations Masterclass with through Shan
- 26:41Speaker 6: McDonald is produced by thirty eight fifteen Media Inc. More
- 26:45Speaker 6: information about thirty eight fifteen Media Inc. Is available at
- 26:48Speaker 6: thirty eight fifteen media dot com. And always remember to
- 26:53Speaker 6: lead with your guests.
- 27:04Speaker 5: HBCUs represent Black excellence. If you attend or are an
- 27:07Speaker 5: alumnus of an HBCU, we want to hear about your story.
- 27:12Speaker 5: The MYHBCU Story Digital Library will allow current HBCU students
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