
No. 195: Nostalgia is now a product category, not a marketing tactic.
Culture Pulse: 68. Kith puts Yankees IP on your shelf, not your back. Sport is moving into the home. The lifestyle brand is the new competitor. @ThePattern #BeforeItsObvious Read the full edition: https://thepattern.media/editions/2026-09-07.html
The skinny
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