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Saddles to Spirits: How Blake Johns Built an Award-Winning Bourbon Brand
This week, Joe chats with Blake Johns, the founder of Smokeye Hill Whiskey, who shares the incredible story of his premium craft bourbon's meteoric rise. Blake recounts his journey from world champion equestrian to whiskey entrepreneur, detailing how his family's Arizona ranching heritage inspired the authentic brand story behind Smokeye Hill. The conversation delves into the challenges of entering the competitive spirits industry as a newcomer and the game-changing impact of unexpectedly winning Bourbon of the Year at the prestigious Ascot Awards. Blake offers insights into the complexities…
The skinny
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