Maxim Sytch, "The Influence Economy: Decoding Supplier-Induced Demand" (Oxford UP, 2025)

In Conversation: An OUP Podcast · Nov 1, 2025 · 1h 3m

In The Influence Economy: Decoding Supplier-Induced Demand (Oxford UP, 2025), Maxim Sytch reveals how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Such supplier-induced demand can take many forms, including superfluous reorganizations, frivolous lawsuits, and ill-conceived acquisitions. These actions may not only fail to produce positive outcomes but can also inflict detrimental consequences on the buying organization, from squandering valuable resources and demotivating the workforce to…