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Ep 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)
As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me.
I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results for people.
Sound familiar? You’re not alone. So let’s talk about it.
Tune into…
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