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525: Direct Marketing (And the Other Kind) by Seth Godin on Advertising & Sponsorship Decisions
Seth Godin compares direct marketing with the "other kind" of marketing Episode 525: Direct Marketing (And the Other Kind) by Seth Godin on Advertising & Sponsorship Decisions Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking…
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