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Ep 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work
Anytime you’re selling services, especially to small businesses, it’s important that you connect the work that you do to the outcomes and the benefits that the client is going to get.
When we’re selling branding, marketing, or design services, we usually want to connect our work to some sort of return on investment.
What can they expect to get in return? Usually they’re investing in branding and marketing because they want to make more money. They want to sell more services or products at higher prices.
Sounds simple, right?
But do you ever worry about promising results you don’t feel like…
The skinny
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