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Latest / The YVR Screen Scene Podcast

Episode 366: Are vertical dramas the next frontier for indie filmmakers?

Vertical dramas originated in China in the late 2010s, and they’ve only grown in popularly since then: in 2024, revenue from vertical dramas in China surpassed traditional Chinese film box office receipts. Worldwide, they’re an $11 billion dollar industry, and the industry is only growing. Shot in 9:16 (specifically for phones) for apps like ReelShort and DramaShort, episodes of these serialised dramas are one to two minutes long and pay-as-you-go; in order to get to the end, viewers need to buy credits. The stories themselves rely on very specific genre tropes, including werewolves…

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