Latest / The Law Firm Marketing Minute
Who Is Your Content Actually For?
Did you like this episode? Dislike it? 🎯 Who is your law firm’s marketing content actually for? Danny Decker explains why one of the biggest mistakes law firms make is trying to create content for everyone instead of clearly defining their target audience. In this episode, Danny shares how solo and small law firms can improve their law firm marketing by getting crystal clear about who they are speaking to before creating podcasts, blogs, videos, or social media. When your content is filtered through a specific client avatar, whether that’s high net worth business owners, families needing…
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