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Charles Travers Integrates AI Search Into Standard SEO Services
London-based SEO consultant Charles Travers is shaking up the digital marketing landscape by integrating AI Search monitoring directly into his standard ecommerce SEO service tiers. As Generative Engine Optimization (GEO) emerges as a buzzword, Travers warns online retailers against outsourcing this function to newly formed, standalone agencies. He argues that much of the work being marketed as high-premium GEO is simply fundamental search engine optimization repackaged by practitioners lacking significant industry experience. This shift highlights a critical tension within the ecommerce…
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