72. Starting Owl & Key, with Krista and Phil Franks (part two)

Provide: The Path to Owning It · Jun 17, 2026 · 26m

Building a business with your spouse sounds romantic in theory. In practice, it requires something harder: self-awareness, shared agreements, and the willingness to keep asking whether the life you're building still looks like the one you wanted. In part two of our conversation with Krista and Phil Franks, co-founders of Owl & Key, we get into the mechanics of what it actually takes to grow something deeply personal (your business) without losing what made it worth building in the first place. And building something of your own, while rarely easy, has a way of giving back more than it takes…