Latest / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
70: Copywriting for Business Growth: Faith-Fueled Copy That Converts with Krista Tressa
Shoot me a text!What does it take to write words that not only sell—but serve? In this episode, Jan sits down with Christ-centered copywriter Krista Tressa, founder of Caring Messenger Copywriting, to talk about the power of using your words with intention and integrity. From pharmacist to copywriter, Krista shares how God led her on a surprising path toward writing that ministers to the marketplace.We also unpack the hot topic of AI in content creation, how to know when it’s time to refresh your copy (or if you’re just bored), and simple tips for discovering your brand voice. If you're…
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