Latest / Business Tao with George Kao
How to inspire excitement about your passion project? Document your journey of creation everyday.
Why is it hard to sell art... or anything you passionately create?When we create something, we're hugely biased toward it. We took a long journey to get there, to make that vision a reality.Yet we’re surprised when the thing doesn't sell well. Others just “don’t get it!”, we think.Here’s what happened – your experience of the "aha!" moments, during the long journey of creating, all happened within your own experience… nobody saw it. Therefore, you’re the only one who finds the end result, the “pay off”, super valuable.If only you can find a way to bring your audience along on the journey of…
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