Ep 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive

No BS Mastery Podcast · May 25, 2023 · 27m

I'm so excited to introduce you to one of my favorite students, Emily Wilkins.

What I love about her story and her evolution in the No BS Agency Mastery Program is that she didn't waste any time going all in on a niche once she realized it was the niche for her.

When she first came into the program, she was working with everybody. But after going through the “niching” exercise, it became immediately obvious that job shops were the niche for her. By narrowing her audience so specifically, her business thrived quickly and she built herself up as an expert and authority in the space. Her story…