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EP 436: Getting insightful about agency insights for better brainstorming with Chris Kocek
What exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we're getting insightful about insights and laying out the key characteristics of strong agency insights — like inspiring action and reframing problems. Chris Kocek will share his favorite techniques for generating insights during brainstorming sessions, like continually asking "why" like a toddler until you reach some real gold. With agencies feeling more and more pressure these days to stay competitive and continuously innovate, it's important to know…
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