Must we sell to the client's pain points?

Business Tao with George Kao · Sep 2, 2021 · 5m

Instead of possibly re-traumatizing our clients by selling to their "pain points" what if we emphasize their joy points, their gratitude points, their relief points?Watch the video or add your comments here:https://youtu.be/cZGfIVZgXw0 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com