
No. 167: Place is the new product. AI companies are buying postcodes, not pitching decks.
Culture Pulse: 58. Postcodes beat platforms. King's Cross, Rotterdam's post office, froyo pop-ups: physical location is reasserting itself as the carrier of meaning brands spent 5 years trying to digitise. @ThePattern Read the full edition: https://thepattern.media/editions/2026-08-10.html
The skinny
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