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E17 | The Ultimate Marketing Machine with John Jantsch
John Jantsch is a renowned marketing consultant, author of seven books, and founder of Duct Tape Marketing, known for his expertise in small business marketing strategies. He discusses the concept of treating customers as members, rather than mere buyers, to foster deeper relationships and long-term loyalty. John explains how a customer success track, which guides clients through different stages of growth, can transform marketing into a strategic journey. And he highlights the significance of the Pareto principle in business, suggesting that focusing on the top 20% of customers, who are both…
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