Data-Driven Placemaking | Ep. 9 with Deven Spear
In this episode of Smith Lane, we explore the intersection of data-driven technology and placemaking with Deven Spear, Co-Founder and Managing Director of OA3 and Chief Innovation Officer at Overabove Marketing. Deven delves into how OA3 is transforming real estate marketing through data-driven strategies. Deven explains how OA3 harnesses comprehensive data on every adult in the U.S. to bridge the gap between buyers and sellers. Deven explains the innovative use of "digital exhaust" —the digital footprint left by our online activities—to gain insights into individual preferences and match…
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