EP 354: Why pivoting your agency niche will help you sell better with Stephen Woessner

Build a Better Agency Podcast · Jul 18, 2022 · 1m

As agency owners, we're often dedicated to the niche we've carved out for ourselves and can get very comfortable serving our clients within those parameters. It's easy to become highly committed, and stubbornly so, to that one niche. When it stops working for us the way we want it to, deciding to pivot can be difficult. Today, the CEO of PredictiveROI, Stephen Woessner, came on the podcast to share his experience with this exact situation. His agency had been working in a niche for many years as a podcast shop that helped clients produce content. After some time, it started to become clear to…