The Skincarma Pod | Ep. 65: Silver Hair, Sharp Opinions – The Silverist Founder Evelyn Wang on Gray Hair, Ageism & Building a Beauty Brand That Actually Sees Women
In this episode of The Skincarma Pod, Carmine sits down with Evelyn Wang, founder and CEO of The Silverist, to talk about gray hair, ageism in beauty, and what it really takes to build a brand from scratch.After years inside major beauty companies like L’Oréal and Estée Lauder, Evelyn saw something hiding in plain sight: women embracing their natural silver and gray hair were being treated as an afterthought. Instead of formulas designed specifically for natural gray hair — which loses melanin and behaves differently than color-treated blonde hair — brands were simply relabeling purple…
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