Can You Really Live in a Building With a Pub, Gym, and Office?

Logosofia no Dia a Dia · May 16, 2026 · 32m

What if you could pay one monthly subscription and get housing, food, a gym, a coworking space, and a pub — all under one roof? It sounds like a student fever dream, but companies have burned hundreds of millions trying to make it work. In this episode, we explore the extreme end of co-living, from the rise and fall of startups like Common to the failed economics of all-in dining subscriptions. We look at why the luxury version thrives (Soho House) while the budget version remains impossible, why Adam Neumann's Flow raised $350 million to try it, and what happens to the people who actually…