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Turning B2B Into B2C by Focusing on the Needs of the Individual - Sales & Marketing Summit

Kaylee Nix talks to Forward Air’s Sylvia Cintron about adjusting your marketing strategy to make it flexible for a variety for audiences and how that can boost your business strategy. Follow FreightWaves on Apple Podcasts Follow FreightWaves on Spotify More FreightWaves Podcasts Join the Sales & Marketing Summit Learn more about your ad choices. Visit megaphone.fm/adchoices

The skinny

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