Latest / The Business Acquisition Podcast with Bruce Whipple
380 - Don't Be A BOT!
Your biggest competition in business acquisitions is not private equity or investment banks. It is human BOTS. In this short podcast, I explain how most business acquisition practictioners' outreach fails because people behave like BOTS: no research, no listening, generic scripts, and zero follow up. More importantly, I walk through exactly how serious acquirers separate themselves from the noise by doing simple research, asking better questions, listening for what actually matters to the owner, and building trust instead of pressure. If you want sellers to remember you and eventually say…
The skinny
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