Latest / The Steve Harvey Morning Show / Torarie Durden Full Interview

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Torarie Durden Full Interview · The Steve Harvey Morning Show

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  Speaker 1: guess he's in studio, which is exciting because this young
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  Speaker 1: man been part of my life twenty years. Um My
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  Speaker 1: next guest developed his marketing passion at the Coca Cola company,
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  Speaker 1: Proctor and Gamble several stints at NASA. He earned a
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  Speaker 1: BA in Physics from Morehall's College, HPCU, a BS and MS,
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  Speaker 1: an electrical engineer from Georgia Tech, and an NBA from
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  Speaker 1: Harvard Business School and Cambridge, Massachusetts. Now he is the
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  Speaker 1: chief marketing officer of the most widely distributed c B
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  Speaker 1: D cream in the market, Meyer Durham CBD Cream. Please,
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  Speaker 1: welcome to money Making Conversation Tory during thank you for
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  Speaker 1: having me. So good to see you, man. I appreciate
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  Speaker 1: a little more from from South Georgia. Huh I grew up.
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  Speaker 1: I grew up in the town of about eight thousand people,
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  Speaker 1: so I basically have as many people in my hometown
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  Speaker 1: that can fit into a basketball game right a little bit.
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  Speaker 1: So it's good to see you. I'm so happy for
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  Speaker 1: your success. Thank you, thank you, and I appreciate you
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  Speaker 1: having me on absolutely. But that's what this show is
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  Speaker 1: all about. I was like to ask my guests, h
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  Speaker 1: what is what is your passion or your gift? That's
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  Speaker 1: a great question. It's and sometimes hard to answer, um
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  Speaker 1: because you hope that you have a lot of gifts.
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  Speaker 1: But for me, I love brands. I love helping consumers
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  Speaker 1: make great choices for products for things they care about.
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  Speaker 1: And so the idea of building a brand is super
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  Speaker 1: exciting to me and I get excited when I get
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  Speaker 1: to talk about it. And with that brand building, that
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  Speaker 1: means an individual or company has to put a trust
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  Speaker 1: trust in you. How does this that process? Thought? You know,
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  Speaker 1: because you've done a lot of it. Just get a
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  Speaker 1: little more background about you. Yeah. So I grew up
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  Speaker 1: in a town called eight l Georgia. I like the
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  Speaker 1: reference that because sometimes people think I'm from Atlanta and
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  Speaker 1: I'm not right. It's about three hours south of Atlanta,
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  Speaker 1: eight thousand people. Exit thirty nine one right below the
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  Speaker 1: Gnats And what were you get to a lot of mosquitoes? Right.
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  Speaker 1: Had a great privilege of meeting a gentleman when I
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  Speaker 1: was about fifteen sixteen years old who helped me understand
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  Speaker 1: that my identity as a six ft two inch black
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  Speaker 1: mail wasn't defined solely by where I was from. So
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  Speaker 1: I had the great joy of going to more House College.
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  Speaker 1: I love every second of every moment of every time
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  Speaker 1: I get to speak about more House. UM. But I
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  Speaker 1: wanted to be an engineer. I wanted to be Dwyane
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  Speaker 1: Wayne from a different world, um. And so I went
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  Speaker 1: to NASA, learned a lot about science and technology and
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  Speaker 1: how we actually apply it. Had a great poviage working
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  Speaker 1: for Coke directly out of college, went back to graduate school,
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  Speaker 1: and then I joined a consulting company called Mackenzie and Company.
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  Speaker 1: And this was very high brow, very c suite level consulting,
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  Speaker 1: and they would let me go in and consult with
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  Speaker 1: cmos and CEOs about their big issues. Right, And I
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  Speaker 1: didn't even know what it meant to be a consultant
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  Speaker 1: until I got there. But one of the things I
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  Speaker 1: did learn from each of the senior executives was you
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  Speaker 1: had to own your brand, you had to own your story.
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  Speaker 1: That every company I was involved in when we were
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  Speaker 1: consulting with them and growing, they were laser focused on
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  Speaker 1: what their brand meant to the marketplace, to the employees
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  Speaker 1: and to consumers. And so I went back to business school. Uh,
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  Speaker 1: I would like to say, I get this through out
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  Speaker 1: of both sides of the line right well, Because when
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  Speaker 1: you go to a highbrow business school like Harvard, when
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  Speaker 1: there are literally less than thirty five hundred African Americans
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  Speaker 1: around the Harvard Business School network, it's an amazingly small number.
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  Speaker 1: It's kind of rarefied air. But I'm a country boy,
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  Speaker 1: so I was kind of just happy to be there.
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  Speaker 1: But then they gave me a chance to be there,
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  Speaker 1: and I was like, I'm gonna trying to knock this
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  Speaker 1: out of part right. And I had a great experience,
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  Speaker 1: But it was two sides of the coin. It was
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  Speaker 1: people who always aspired to be there and really wanted
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  Speaker 1: the brand recognition of being a Harvard person, and a
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  Speaker 1: person like me who took I thought it was a
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  Speaker 1: logical next step in my career. So I went to Bornhouse.
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  Speaker 1: When the Georgia Tech and the extrategy consultant, going to
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  Speaker 1: Harvard was a logical next step for other people, it
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  Speaker 1: was the holy Grail and I had to learn how
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  Speaker 1: to balance both of those because Shan. The hard part
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  Speaker 1: was it became a part of my brand, whether now
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  Speaker 1: I knew it or not. And I left people people
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  Speaker 1: would describe me as that Harvard guy. People describe me
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  Speaker 1: as this guy, and I was like, whoa, who are
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  Speaker 1: you talking about? Was looking over my shoulder trying to
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  Speaker 1: figure out who they were talking about. It pops on
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  Speaker 1: your resume. There were Harvard just pops, and they just
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  Speaker 1: because you as an African American. That's that's rare fied
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  Speaker 1: air right there, you know, because of the fact that
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  Speaker 1: we know that's how highbrow education, you know. And also
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  Speaker 1: it's almost elite education based on the amount of income
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  Speaker 1: that these types of colleges costs. And it almost you know,
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  Speaker 1: it's almost like hollow ground of education. And you put
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  Speaker 1: it on your resume, and then you have Georgia Tech
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  Speaker 1: on your resume. Then you have more house, you know,
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  Speaker 1: but I started with more house. I try to tell
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  Speaker 1: every what I started. I'm going down at HBCU with
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  Speaker 1: the inportance of HBU HBCUs because I've gotten involved with
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  Speaker 1: I come from I graduate from University of Houston right
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  Speaker 1: down street from Texas, right down the street from PREV
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  Speaker 1: and M and I. And when I look at the
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  Speaker 1: value of HBCU schools now are being recognized from being
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  Speaker 1: a graduate of HBCU. Why was it significant You mentioned
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  Speaker 1: it earlier, but let's go on detail that journey of HBCU. Well,
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  Speaker 1: it was about acceptance, acceptance of who I am, what
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  Speaker 1: I look like, what I could be. And you know,
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  Speaker 1: I had the privilege of growing up even though it
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  Speaker 1: was a small town, with great role models around me.
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  Speaker 1: But I got to more House, they actually not only
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  Speaker 1: told me to be good, but they wanted me to
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  Speaker 1: be exceptional, and they pushed me for that, and they
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  Speaker 1: encouraged me to do things and try things. They also
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  Speaker 1: told me to go to the highest level right each time.
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  Speaker 1: So when I arrived at Harvard Business School, I didn't
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  Speaker 1: feel like I didn't belong there. When I was in
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  Speaker 1: graduate school at Georgia Tech, I didn't feel like I
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  Speaker 1: didn't belong there because Morehouse had fielding me so much empowerment,
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  Speaker 1: so much strength, so much sense of self. Uh. And
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  Speaker 1: it also let me know that I didn't have to
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  Speaker 1: be an expert to go down the path of being great,
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  Speaker 1: but I had to keep on the path. And that's
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  Speaker 1: why I just kept taking logical steps forward. Whether it's Mackenzie,
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  Speaker 1: whether it was Harvard Business School, whether it's Georgia Tech,
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  Speaker 1: where it was Coke, I kept feeling like I kept
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  Speaker 1: feeling like I had the right to be there. And
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  Speaker 1: that's an empowering thing for a young man or a
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  Speaker 1: young person. So any person who's ever looking for not
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  Speaker 1: just a great education, right in the academic sense, but
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  Speaker 1: a sense of self, a sense of empowerment, and a
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  Speaker 1: sense of fun. So I would tell you this funny
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  Speaker 1: story about business school, like at a certain point I
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  Speaker 1: had to remind of people were still in school. Let's
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  Speaker 1: have a good time at this, okay, right, So we
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  Speaker 1: were doing great work and we had great careers in
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  Speaker 1: front of us, but there was just a socializing aspect
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  Speaker 1: that morehouse and being at the HBC. You helped me
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  Speaker 1: when I was in the frigid cold of Boston and
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  Speaker 1: making friends and things like that and feeling like, hey,
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  Speaker 1: let's let's go to the cocktail party. It was all
• 9:02
  Speaker 1: those things about humanists, right. And I know in your
• 9:05
  Speaker 1: career you you value relationships. Tell people this, you know.
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  Speaker 1: The other day I was talking to my roommate from college,
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  Speaker 1: my roommate from more House, my freshman year roommate, about
• 9:14
  Speaker 1: his son going to college and what I had to
• 9:16
  Speaker 1: do to help his son make decision to go to
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  Speaker 1: more House. Then I talked to my other roommate I
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  Speaker 1: had two roommates uh for my freshman year, about his
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  Speaker 1: niece coming to school in Atlanta and what I had
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  Speaker 1: to do to be of help to her. That that
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  Speaker 1: was years ago we met. We're still in each other's
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  Speaker 1: lives and that makes a difference. Last point I make
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  Speaker 1: to this is I go on my new journey about
• 9:38
  Speaker 1: being an entrepreneur. I've had to pull on those relationships.
• 9:41
  Speaker 1: I've had a call on friendships. I've had to call
• 9:42
  Speaker 1: on people I've known I had as my as my
• 9:45
  Speaker 1: dean at more House told me I had a funny
• 9:47
  Speaker 1: spelling of my name and a unique profile. So I better.
• 9:50
  Speaker 1: I better make sure that the impressions people have of
• 9:52
  Speaker 1: me are solid and real and that I can call
• 9:55
  Speaker 1: on them later on. And I've had to do that
• 9:56
  Speaker 1: as an entrepreneur now. Because spell your name, because yes,
• 10:00
  Speaker 1: say your name and we spell the name is different.
• 10:03
  Speaker 1: It sounds like t r y. Yes, it's pronounced as
• 10:06
  Speaker 1: if it was t R Y or t r I.
• 10:08
  Speaker 1: But my name is spelled t O r A r
• 10:11
  Speaker 1: I E. Can I tell you a story about it? Though? Okay,
• 10:14
  Speaker 1: so uh dirt dirty. But I had the great privilege
• 10:18
  Speaker 1: of being named by my great great grandmother and my
• 10:23
  Speaker 1: great aunt, and they were alive to see me walk
• 10:27
  Speaker 1: across the stage. They weren't there at Morehouse when I graduated,
• 10:30
  Speaker 1: but they were home. They saw me the week after
• 10:31
  Speaker 1: I graduated, and that's how they decided to spell my name.
• 10:35
  Speaker 1: And nobody in our family would question them. Nobody asked
• 10:38
  Speaker 1: them was that correct? All through my life I said
• 10:41
  Speaker 1: are you are you sure? It's tour it and say
• 10:43
  Speaker 1: that's the name. You'd better stick to it. And so
• 10:46
  Speaker 1: I had to carry that with me. But very few
• 10:48
  Speaker 1: people get to say they were named by the great
• 10:50
  Speaker 1: great grandmother. There were a lot of extra letters in there. Man,
• 10:52
  Speaker 1: there's a lot of extra letters in there. You know.
• 10:54
  Speaker 1: The beauty of our relationship because we met when I
• 10:56
  Speaker 1: was still managing Steve Halls. That's how we met, and
• 10:59
  Speaker 1: uh in your journey and were made that though I
• 11:02
  Speaker 1: think we did to see how double A and he was.
• 11:05
  Speaker 1: He was branding an event there the live broadcast was
• 11:07
  Speaker 1: the biggest basketball African American basketball turners in the country.
• 11:11
  Speaker 1: That's in Charlotte just about a week ago. Man, people,
• 11:13
  Speaker 1: people didn't know that a couple of hundred thousand people
• 11:15
  Speaker 1: would show up in Charlotte for that tournament. Amazing. It's
• 11:19
  Speaker 1: been going on for years. You know, we talked about
• 11:21
  Speaker 1: much madness, but it's pretty mad then Charleston that we're
• 11:24
  Speaker 1: to see how double a tournament and it's really great.
• 11:27
  Speaker 1: And so now let's let's fast forward to you down
• 11:30
  Speaker 1: and we've been going back and forth watching you developed
• 11:33
  Speaker 1: this brand Maya Derm. You know, I met the owner,
• 11:36
  Speaker 1: we Ld at a restaurant. We sat down, we talked
• 11:38
  Speaker 1: and just hearing him talk and what what drives you
• 11:42
  Speaker 1: in this relationship because I'm seeing the package the packaging evolved.
• 11:46
  Speaker 1: What's important about your relationship with this company? Beside has
• 11:49
  Speaker 1: been the chief marketing officer? Sure, So I've been the
• 11:51
  Speaker 1: chief marketing officer of Maya Derham about six months and
• 11:54
  Speaker 1: that and I took that role originally was starting out
• 11:57
  Speaker 1: as well. I was. I was one advisors alternate. I
• 12:00
  Speaker 1: had known Eric Smart, the CEO for about ten years,
• 12:04
  Speaker 1: not as long as I've known you, but we we
• 12:06
  Speaker 1: didn't work on anything. We just stayed in contact. Val
• 12:09
  Speaker 1: your relationships. Right. I was working a C suite job
• 12:12
  Speaker 1: at a big company, two billion dollar revenue company, and
• 12:15
  Speaker 1: I was an s VP. And Eric reached out to
• 12:19
  Speaker 1: me and said, listen, this brand is about to evolve,
• 12:22
  Speaker 1: This space is about the evolved, this industry is about
• 12:25
  Speaker 1: to involve, and I need people who have real marketing
• 12:28
  Speaker 1: chops to help me figure out what our story is. UM.
• 12:31
  Speaker 1: So that was exciting to me. The second thing was
• 12:33
  Speaker 1: exciting to me is I took the product around the
• 12:35
  Speaker 1: people I knew and trust and they blew it up.
• 12:39
  Speaker 1: They were looking at me and like, this doesn't look right.
• 12:41
  Speaker 1: I don't know about this. I'm not messing with this,
• 12:44
  Speaker 1: right wife. Your wife was one of them, um. And
• 12:48
  Speaker 1: I appreciated that because he gave me real insights. So
• 12:50
  Speaker 1: what problems we had to solve? Right? And we had
• 12:53
  Speaker 1: to know you were out there real early two yearly
• 12:58
  Speaker 1: and uh and that just show you how fast is
• 13:00
  Speaker 1: calm because now you know people are you go to
• 13:02
  Speaker 1: the mom right you see the stores or Anthony Derail
• 13:05
  Speaker 1: was on my show The Boxer Who Detroit talking about
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  Speaker 1: opening the store and things like that. So it's like
• 13:11
  Speaker 1: even in Houston, as a store has opened right next
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  Speaker 1: to my cleaner. That was one of the challenges that
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  Speaker 1: we face. We are a topical creed. Okay, you apply
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• 13:26
  Speaker 1: than many of the other CBD brands that are in
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  Speaker 1: the marketplace. We also only sell to national retailers. Now,
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  Speaker 1: talking about being an entrepreneur and a small business owner
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  Speaker 1: and you're saying, you're only going to talk to the
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  Speaker 1: big boys. It's tough, but it's an intentional decision because
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  Speaker 1: we wanted to build trust and validity in the marketplace.
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  Speaker 1: The third thing is our product does not have any
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  Speaker 1: t a c Let me repeat that, it cannot. It
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  Speaker 1: will not get you, which was my wife's fear, my wife.
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  Speaker 1: That was my wife's fear. They will not You can
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  Speaker 1: kind gallons of it. It will not fell a drug test.
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  Speaker 1: The product will not fell a drug. But that is
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  Speaker 1: important because my mom wanted to try to product right
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  Speaker 1: my grandmother. You have me mentioned my great grandmother. She's
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  Speaker 1: don alive. But my grandmother want to try to product. Uh.
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  Speaker 1: They want to try the product well because they worked
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  Speaker 1: hard in their life and at the end of the
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  Speaker 1: my I met a nice woman who was a video
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  Speaker 1: E R dot ai. You tu pops, putting your hand,
• 16:59
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• 17:02
  Speaker 1: last four hours. We want people to feel better. Oh
• 17:04
  Speaker 1: you'll CMO for show that right there? For that that
• 17:07
  Speaker 1: wasn't a commercial. We're gonna be right back with more money.
• 17:09
  Speaker 1: Make conversations with my man, Tory Durton. He is the
• 17:12
  Speaker 1: CMO with Chief Marketing Officer Maya Drhan. But man, I'm
• 17:16
  Speaker 1: so proud of you, brother. But this is just the
• 17:18
  Speaker 1: start the journey. Six months you've been in the gig.
• 17:21
  Speaker 1: Hey when I Hey, come on, we'll be backing moay
• 17:24
  Speaker 1: to talk to him, man off and we're talking. We're
• 17:25
  Speaker 1: gonna talk to more on their money making conversations. Just
• 17:29
  Speaker 1: for Sean McDonald. You're listening to money making conversation to
• 17:31
  Speaker 1: show about the show for you to show about allowing
• 17:34
  Speaker 1: you to hear information that will be helpful in your
• 17:37
  Speaker 1: growth as a individual. If you're working for that all
• 17:40
  Speaker 1: week job as a small business owner or an entrepreneur.
• 17:43
  Speaker 1: There's a difference. Um on the show today is my
• 17:46
  Speaker 1: man Tory Durton, small town in George, three hour drive
• 17:50
  Speaker 1: seventy five south. Went from more House, Georgia Tech Harvard
• 17:56
  Speaker 1: along the way, your resume grew academically, you all an expert. Academically,
• 18:01
  Speaker 1: you have to prove yourself in the corporate space and
• 18:05
  Speaker 1: then you grow out of that. Now you're a leader
• 18:07
  Speaker 1: in the one of the fastest growing industry. But you
• 18:10
  Speaker 1: were then industry leader. How did you become an industry leader?
• 18:14
  Speaker 1: That's a great point as and this is a lesson
• 18:17
  Speaker 1: for any entrepreneurs small business owner. Right. I hear you
• 18:20
  Speaker 1: say you know not to focus on your gifts. Well,
• 18:23
  Speaker 1: my background was in consumer retail. I worked for brands
• 18:27
  Speaker 1: that were sold in big national retailers. So when the
• 18:29
  Speaker 1: CEO of my germ and I connected on this, he's
• 18:32
  Speaker 1: we made a very intentional choice. We want to be
• 18:35
  Speaker 1: a brand that is chosen by national retailers and what
• 18:39
  Speaker 1: that men is. We didn't want to make health claims,
• 18:41
  Speaker 1: we didn't want to have th C. We wanted very
• 18:43
  Speaker 1: consistent packaging and we would go with price points that
• 18:47
  Speaker 1: allow people to look like it should be in a
• 18:49
  Speaker 1: grocery store or in a big store. So last year,
• 18:52
  Speaker 1: at this time ra Sean, we were in five hundred
• 18:54
  Speaker 1: retail doors in the country. At the end of last
• 18:58
  Speaker 1: month we were in si hundred. So we went five
• 19:02
  Speaker 1: hundred retail stores this time last year. Now we're in
• 19:05
  Speaker 1: sis looking at the other side of my eye. Yeah,
• 19:08
  Speaker 1: And that was around around making some choices to go
• 19:11
  Speaker 1: to large national retailers, you know, making our business skills
• 19:16
  Speaker 1: of the some of the retailers. So we're available in
• 19:19
  Speaker 1: Many and Dick Sporting Goods yesterday, Golf Galaxy. Uh, it's
• 19:25
  Speaker 1: for the avid golfers in the world. Seven eleven carries
• 19:28
  Speaker 1: our advanced therapy cream one in your hand right now.
• 19:31
  Speaker 1: Loves Travel stops. If you've never been in a Loves
• 19:34
  Speaker 1: travel stop, it's not a truck stop, it's a travel
• 19:36
  Speaker 1: stop and you can go in there. People are there
• 19:38
  Speaker 1: for hours to take hours relax, they eat things like that.
• 19:42
  Speaker 1: Right were the Medicine Shop and we're at g n C.
• 19:45
  Speaker 1: So we were one of the first brands in g
• 19:48
  Speaker 1: n C Mall base and many of the franchises. There
• 19:51
  Speaker 1: were three brands they took in. At the end of
• 19:54
  Speaker 1: the first year, we were seventy of theirselves and adding
• 19:57
  Speaker 1: other brands. Now because we've proven that the market does
• 20:00
  Speaker 1: have a desire for these types of products, and I'll
• 20:03
  Speaker 1: be honest, like to be a national partner, we had
• 20:07
  Speaker 1: to make some choices that weren't really fun and weren't
• 20:10
  Speaker 1: like other people, like we don't have our own stores
• 20:12
  Speaker 1: and we don't sell in all chaos. We put our packaging,
• 20:16
  Speaker 1: we put our ingredients on the back of our packaging.
• 20:19
  Speaker 1: There's a QR code on our package. There's a QR
• 20:22
  Speaker 1: code on each of our packages to tell you about
• 20:24
  Speaker 1: our third party lab testing. We put our address on
• 20:27
  Speaker 1: the backup products and with Shaun, one of the things
• 20:29
  Speaker 1: we did when we looked at research with other brands,
• 20:31
  Speaker 1: we come out to be between thirty and fifty times
• 20:35
  Speaker 1: more concentrated with our CBD that we put in a product,
• 20:39
  Speaker 1: so people are actually buying a CBD product versus really
• 20:42
  Speaker 1: expensive a hot Yes, and I don't knock Icy Hot
• 20:46
  Speaker 1: or any brand, but I'm just saying it's just a
• 20:47
  Speaker 1: difference when you're buying a mentor based product that's gonna
• 20:50
  Speaker 1: smell and numb you versus something that's gonna help you
• 20:53
  Speaker 1: with Really, we know. The thing about it is that
• 20:55
  Speaker 1: just watching this journey with you and there there's such
• 20:58
  Speaker 1: an authority and you're so confident into your tone because
• 21:00
  Speaker 1: successes startner you're seeing it happen. You know, we got
• 21:04
  Speaker 1: to just pitching. You're kind of pitching and hoping. You know,
• 21:07
  Speaker 1: I see a person now who's still hoping, We're hoping
• 21:10
  Speaker 1: with confidence and has a track record. These doors are opening.
• 21:13
  Speaker 1: And guess what went from five hundreds to this? So
• 21:16
  Speaker 1: because you know a year ago we talked on the phone.
• 21:18
  Speaker 1: You said, ra Sean, I'm looking for athletes or former
• 21:21
  Speaker 1: athletes and high profile. Are you still doing that because
• 21:23
  Speaker 1: they can tell they can talk about how they can
• 21:26
  Speaker 1: become like a spokesperson or brand ambassador. You're still doing that, well,
• 21:29
  Speaker 1: I am, but I'm also doing it a little bit differently.
• 21:31
  Speaker 1: And yuh, and I will give you credit for this
• 21:33
  Speaker 1: one of those conversations. And if you ever get the
• 21:35
  Speaker 1: chance to have a conversation with Sean, you know, just
• 21:38
  Speaker 1: get your mind right and get ready. Okay, because he
• 21:40
  Speaker 1: talked to me about platforms, right, he was like listening,
• 21:43
  Speaker 1: like some of the athletes individually may have ups and downs,
• 21:46
  Speaker 1: but you want things to have scale. So as a
• 21:48
  Speaker 1: national brand, we now get the opportunity to do things
• 21:51
  Speaker 1: like radio make platforms where other brands may not because
• 21:56
  Speaker 1: they have t T and you wonder if it's available,
• 21:59
  Speaker 1: and you know, I stay ours. Our product is developing
• 22:00
  Speaker 1: all fifth of US states and with national retellers, you know,
• 22:03
  Speaker 1: and trust that makes a difference. The second thing is
• 22:06
  Speaker 1: a little bit of success does breed confidence. So I'm
• 22:10
  Speaker 1: looking at programs with I'm working to be one of
• 22:13
  Speaker 1: the first partners with a professional sports organization knock on
• 22:18
  Speaker 1: Wood hopefully because they have scale. But at the same time,
• 22:20
  Speaker 1: with Sean, You're exactly right, I am looking for people
• 22:23
  Speaker 1: who want to help me build a brand. Absolutely, there
• 22:25
  Speaker 1: was a celebrities. Those are trainers. Those are people who
• 22:29
  Speaker 1: have a clear identification of their brand and their voice, right,
• 22:33
  Speaker 1: athletes things of that sort, because they're actually in pain. Yes,
• 22:38
  Speaker 1: you know, they're actually in discomfort, they actually have dynamics.
• 22:41
  Speaker 1: I do have to make this point. We make our
• 22:43
  Speaker 1: products to help people know be better, feel better, and
• 22:48
  Speaker 1: look better, but we also do it for our four
• 22:50
  Speaker 1: legged friends also. So the dog costing me so much money? Now,
• 22:57
  Speaker 1: what can you do with this pet creams CBD. It's
• 23:02
  Speaker 1: a topical cream. You apply it directly to areas where
• 23:07
  Speaker 1: your four legged friends are having issues issues. Okay, that
• 23:12
  Speaker 1: that got that over there. I'm gonna pull that over
• 23:14
  Speaker 1: to the right, because you know I can care less
• 23:17
  Speaker 1: about that dog. I'm just tell you that dog jumps
• 23:19
  Speaker 1: on my lap. I just look at him. You know what,
• 23:21
  Speaker 1: people who care about their health care about their families,
• 23:23
  Speaker 1: just like you know about me and this dog, me,
• 23:26
  Speaker 1: this dog. My goal is to make life good for you,
• 23:30
  Speaker 1: right and if it help your your four legged friends
• 23:32
  Speaker 1: as well. But our focus is on is on relief.
• 23:35
  Speaker 1: We know what that What excites me when I hear
• 23:37
  Speaker 1: you talk is that this packaging is outstanding. This is
• 23:41
  Speaker 1: I'm telling you, I'm holding this and it reminds me
• 23:43
  Speaker 1: of five hour innergy. Soarly, I I expect to go
• 23:48
  Speaker 1: into a public so expect to go into a Croghers
• 23:51
  Speaker 1: and right there, I see this package and I feel
• 23:53
  Speaker 1: it's supposed to it's supposed to be there. So that's
• 23:56
  Speaker 1: an intentional choice as well. Like as a branding person
• 23:59
  Speaker 1: and mark personally, we said, who's done well in the
• 24:02
  Speaker 1: marketplace already? Who can we borrow from? Um? I want
• 24:06
  Speaker 1: to say still, but who can we replicate? I worked
• 24:09
  Speaker 1: at proctying Gammera for a while. You know. The whole
• 24:11
  Speaker 1: idea was, you know, finding replicate, find something that works
• 24:13
  Speaker 1: and replicated. So we made intentional choices about our packaging
• 24:17
  Speaker 1: to make you feel like it's supposed to be in
• 24:19
  Speaker 1: the store. We've actually made some intentional choices to make
• 24:22
  Speaker 1: sure it fits into your hand so you can carry
• 24:24
  Speaker 1: it and put it in your pocket. Are all of
• 24:26
  Speaker 1: our products have a pump, and so if you twist
• 24:29
  Speaker 1: the top off, it's a pump action. So you can
• 24:31
  Speaker 1: take the top off, take two pumps, put in your hand,
• 24:34
  Speaker 1: rubbing on, put the top back on, put in your pocket,
• 24:37
  Speaker 1: and not be concerned about waste and things falling apart.
• 24:40
  Speaker 1: So it's a lot of those things you said that
• 24:42
  Speaker 1: that I did hear you, and you told me, like,
• 24:44
  Speaker 1: make a brand that can scale. Those are the elements
• 24:47
  Speaker 1: of the brand that we've tried that to implement. You know,
• 24:49
  Speaker 1: very consumer focus, very easy to use, very easy to carry,
• 24:53
  Speaker 1: and it looks like it belongs in the store. This
• 24:55
  Speaker 1: is this is awesome. You know the thing I love everybody.
• 24:57
  Speaker 1: First of you have just a sports cream, okay, cool.
• 25:00
  Speaker 1: Then you have this I'm assuming it doesn't say sports
• 25:03
  Speaker 1: so it's from your whole body, for your whole body.
• 25:05
  Speaker 1: And then you have the little packs, you have the pomps. Okay,
• 25:09
  Speaker 1: so you have all these options. Why, well, that's a
• 25:12
  Speaker 1: great point. People have different amounts of money in their pocket.
• 25:16
  Speaker 1: All people want relief, right So we're one of the
• 25:18
  Speaker 1: few brands that have made a choice to be available
• 25:21
  Speaker 1: at a packaging option at up to our best selling product,
• 25:25
  Speaker 1: which is seventy nine. So let me be clear, our
• 25:28
  Speaker 1: best selling product is our seventy double strength milligram CBD products.
• 25:34
  Speaker 1: But we created these two packs and put them together.
• 25:38
  Speaker 1: That's right there. That's a vailuabile retail someone between three
• 25:41
  Speaker 1: nine nine. You know why, because the person who was
• 25:44
  Speaker 1: tired at the end of their day needs relief right then,
• 25:46
  Speaker 1: and they may only have a certain amount of money
• 25:48
  Speaker 1: in their pocket. They also may want to try it out.
• 25:51
  Speaker 1: And this goes back to my experience. Like you said,
• 25:52
  Speaker 1: I grew up in a small town in Georgia. Right,
• 25:54
  Speaker 1: I'm gonna last people I hope you ever will meet
• 25:56
  Speaker 1: who can say they work in NASA and crop tobacco.
• 26:01
  Speaker 1: And when I cropped tobacco and picked a little cotton
• 26:03
  Speaker 1: and some watermelons. That's why today I still don't eat watermelon.
• 26:05
  Speaker 1: My family gets mad at me. I want you watermelons, right,
• 26:09
  Speaker 1: but at the end of the day, you're tired, and
• 26:11
  Speaker 1: I only had so much, so much money, you go
• 26:13
  Speaker 1: into the store and we would buy those the BC powders,
• 26:15
  Speaker 1: those two packs. So that's why we created two pack options,
• 26:19
  Speaker 1: because we know that individuals need relief immediately. They may
• 26:23
  Speaker 1: have a set amount of money and they want to
• 26:24
  Speaker 1: be You can carry this in your bag when you
• 26:26
  Speaker 1: travel bag and stuff like that. So that's that's why
• 26:28
  Speaker 1: I love this because I do that a lot. I
• 26:30
  Speaker 1: traveled day quill. I have a little day quill. I
• 26:34
  Speaker 1: gotta have something for my eyes, a little visors just
• 26:37
  Speaker 1: droplets and stuff like that. Now I got a tupac
• 26:40
  Speaker 1: putting in that boom. So if because I travel a lot,
• 26:43
  Speaker 1: of you know that. And so if my feet are
• 26:45
  Speaker 1: kind of like feeling sore, you know, like another I'm
• 26:48
  Speaker 1: talking about you know, damage e sore, but just need
• 26:51
  Speaker 1: but on your feet all day? Yes, yes, yeah, you
• 26:54
  Speaker 1: you're you're walking you Uh, I'm not a small person.
• 26:58
  Speaker 1: Me and the airport airplane seat, I don't fit well.
• 27:02
  Speaker 1: I have the kind of bend in contort. So you
• 27:04
  Speaker 1: start feeling pains, yes, yes, opening up, putting your hand,
• 27:09
  Speaker 1: rub it on directly. That's it. That's it. And we
• 27:12
  Speaker 1: made it that simple because many CBD products, Uh, there's
• 27:16
  Speaker 1: a little bit there's a stigma associated with CBD. Absolutely good.
• 27:19
  Speaker 1: You know weed, you know, it's just like a drug.
• 27:22
  Speaker 1: And I'm gonna be high when I take you. These
• 27:24
  Speaker 1: are the things that ran through these A question of
• 27:25
  Speaker 1: my wife through at me. I'm going in that boat.
• 27:28
  Speaker 1: It's my ball. He got this, I mean, and I
• 27:31
  Speaker 1: can't respond to any of these things. But I can't
• 27:33
  Speaker 1: respond when you tell me your g NC stores, those
• 27:36
  Speaker 1: those are important names. You can throw back at them,
• 27:39
  Speaker 1: going oh oh, the fact that you have the to
• 27:42
  Speaker 1: You immediately asked me about the ingredients. Back then I
• 27:45
  Speaker 1: couldn't answer that, you know. And then the location right here,
• 27:48
  Speaker 1: the address of the company. I couldn't answer that. So
• 27:51
  Speaker 1: you're answering questions to the skeptics because of the fact
• 27:55
  Speaker 1: that I'm a bend gay guy. I'm a you know,
• 27:59
  Speaker 1: icy hot guy. I'm a traditional especially being gay. You
• 28:02
  Speaker 1: go on old school, I'm still and buying being gay.
• 28:05
  Speaker 1: Put the hot tile on it, be screaming when you
• 28:07
  Speaker 1: get too hot. That's me. And so with your brand,
• 28:10
  Speaker 1: you're telling me you're bringing everybody to the modern age.
• 28:13
  Speaker 1: This is the way to take care of that process.
• 28:17
  Speaker 1: Break tradition, try something new. We'll open We're letting you
• 28:20
  Speaker 1: know exactly what our brand is. Deal with it. Try it.
• 28:24
  Speaker 1: So what we had, what we found is this no
• 28:27
  Speaker 1: hot tile on it. So I again, I played college
• 28:30
  Speaker 1: courts and so pain really for torture, right, you know,
• 28:33
  Speaker 1: put you put your your foot in a bucket of ice.
• 28:36
  Speaker 1: You don't have this guy rub you down and something.
• 28:38
  Speaker 1: I'm like, man, I mean I felt worse after. So
• 28:41
  Speaker 1: what we're saying is this is a simple application. But
• 28:44
  Speaker 1: I'll tell you there's lots of people who struggle with
• 28:47
  Speaker 1: discomfort every day. If you take a notice of people
• 28:50
  Speaker 1: walking around like they just kind of walk funny have limps. Yeah. Pain. Now,
• 28:55
  Speaker 1: when I say are you in pain, most people say
• 28:56
  Speaker 1: no because they think of a broken bone or something
• 28:59
  Speaker 1: that I'm talking about everyday relief. That's what we focus
• 29:02
  Speaker 1: on UM and it's been great because they've been able
• 29:04
  Speaker 1: to give this product to people who I know in pain,
• 29:07
  Speaker 1: who I know don't want to have an opioid, who
• 29:09
  Speaker 1: I know don't want bad reactions. You ever watch one
• 29:13
  Speaker 1: of those TV commercials and medication. We're not a medication,
• 29:17
  Speaker 1: but you hear them talk about all the side effects.
• 29:20
  Speaker 1: We wanted something that will allow people to feel comfortable
• 29:23
  Speaker 1: using the product when you have a stigma. UH is
• 29:26
  Speaker 1: a great, great, great product, Like people feel relief if
• 29:30
  Speaker 1: you take that double stream support product, take two pumps
• 29:33
  Speaker 1: and rub it onto some part of your body that's
• 29:35
  Speaker 1: discomfort and you're you feel better in a few minutes.
• 29:39
  Speaker 1: So the stories we can find your product. So currently
• 29:43
  Speaker 1: we're available. We're available at maya Derm dot com. UM.
• 29:47
  Speaker 1: We re launching our website to be even more consumer
• 29:50
  Speaker 1: focus and give offers and subscription programs for people who
• 29:52
  Speaker 1: want to say about our mayam dot com website and
• 29:55
  Speaker 1: social media. We're available in national retailers that people know
• 29:59
  Speaker 1: and trust, like you didn't see uh, Dick Sporting Goods
• 30:02
  Speaker 1: has been a great partner for us since Black Friday.
• 30:04
  Speaker 1: We moved. We went in to Dick Sporting Goods on
• 30:06
  Speaker 1: Black Friday, right, you know this past year. That's a
• 30:09
  Speaker 1: great feat. It's tough. Um, we're at golf Galaxy, I
• 30:14
  Speaker 1: think seven eleven. I love travel stops, medicine, medicine shop. Uh.
• 30:18
  Speaker 1: And we're also expanding, so in the next quarters you
• 30:21
  Speaker 1: will start seeing us in uh knock a wood hopefully
• 30:24
  Speaker 1: some national pharmacy change as well as some national grocery change,
• 30:28
  Speaker 1: because we want people to walk into a store and
• 30:31
  Speaker 1: see our product and feel comfortable and safe and bind it.
• 30:34
  Speaker 1: At retailers they already were in, right And I'm not
• 30:37
  Speaker 1: it's a lot to well. I did. Yeah, I want
• 30:39
  Speaker 1: to congratulate you, and you know, I know this is
• 30:41
  Speaker 1: just part of the massive opportunity. You know, I'm always
• 30:45
  Speaker 1: recommending people. I think I got a superstar. I'm gonna
• 30:47
  Speaker 1: recommend you. I'm gonna sit down, I'm gonna calling this
• 30:50
  Speaker 1: afternoon because now seeing your packaging, I'm I'm I'm I'm
• 30:54
  Speaker 1: gonna call him this afternoon about this because and I
• 30:57
  Speaker 1: want to know. I want you to know that the
• 30:58
  Speaker 1: feedback you gave and other people Gabe did matter. So
• 31:01
  Speaker 1: sometimes when people start brands, they come in with confidence.
• 31:04
  Speaker 1: My stuff is right already right, I'm already good. Do
• 31:08
  Speaker 1: you like me or not? What I took the stands
• 31:11
  Speaker 1: was it was real, it was really good. How are
• 31:12
  Speaker 1: we going to make it better? And by listening to people,
• 31:15
  Speaker 1: we started making the product better. And when you see
• 31:17
  Speaker 1: some of the things we're gonna do in Q three
• 31:19
  Speaker 1: and Q four, like I want you and your your
• 31:21
  Speaker 1: your network to feel comfortable being involved with because it's
• 31:23
  Speaker 1: going to be Oh no, this is outstanding. This is outstanding.
• 31:26
  Speaker 1: Want to thank you for coming to my show, Money
• 31:28
  Speaker 1: making conversation here with the chief marking the Officer maya
• 31:31
  Speaker 1: DRM based in Colorado, my favorite state, um CPD like
• 31:37
  Speaker 1: top topical cream that you know, thrapy Korean fans. Third,
• 31:40
  Speaker 1: and get your get your life right to hit with
• 31:42
  Speaker 1: all that other stuff. I see you have My dream
• 31:46
  Speaker 1: weren't on you now? Old school news school Sean McDonald,
• 31:50
  Speaker 1: I'm your host in this season of Giving Cools has
• 31:55
  Speaker 1: gifts for all your loved ones, for those who like
• 31:58
  Speaker 1: to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws,
• 32:02
  Speaker 1: or support minority owned or founded brands by giving gifts
• 32:05
  Speaker 1: from Human Nation and Shame Moisture and in the spirit
• 32:09
  Speaker 1: of giving, Coals Cares is donating eight million dollars to
• 32:13
  Speaker 1: local nonprofits nationwide. Give with all your heart this season
• 32:16
  Speaker 1: with great gifts from Coals or Coals dot com. Still
• 32:20
  Speaker 1: living in manually taking notes, there is a better way
• 32:23
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