Latest / Your Way Home with Hongbin Jeong
Under the Radar: Avex Asia on representing IPs such as Pokemon, Rilakkuma and Sonic The Hedgehog, and tapping into trends shaping the brand licensing industry
It’s all about intellectual property today as we speak to the Asian subsidiary of Japan’s leading entertainment conglomerate Avex Group. If you’ve been a J-pop fan, you might recall Avex starting out as a wholesaler of imported music records in 1988. The company has now expanded into diverse business areas such as record labels, live music performances, animation and filmmaking. It also manages music artists such as pop icon Ayumi Hamazaki. Back to Avex Asia, the subsidiary specialises in brand licensing, artiste management, live events and concerts, anime production…
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