39 - How "Know, Like & Trust" Is Killing Your Business

Unshakeable with Human Design - A Human Design For Business Podcast · Jul 7, 2021 · 1m

If you've been in marketing a while, you've probably heard the phrase "know, like, and trust." In fact, you've probably heard it so many times that you don't even really stop to think about what it means. This week, Nicole is breaking down her controversial opinion on "know, like, and trust"—that it's actually damaging to a lot of entrepreneurs and getting in the way of your productivity and success. Far too many of us focus on the wrong part of "know, like, and trust" and get paralyzed trying to get people to like us. We take things so personally, if our content doesn't get likes we see it…