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The Story IS the Strategy: 13-Time Bestselling Author Don Yaeger on Winning With Story
Don Yaeger has spent 30 years studying what makes stories stick — and he's put it all into his new book, The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story. In this conversation, Don breaks down why "the story is the strategy," the neuroscience behind why we fall for a good story (looking at you, Steve Jobs), why PowerPoint slides kill more presentations than they save, and the exact "x-ray" method he uses to reverse-engineer his own talks.Don is a 13-time New York Times bestselling author, longtime journalist, and one of the most sought-after…
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