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Episode 111: Teach Clients What to Do -- Not How to Do It, with Sam Mallikarjunan
Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and he is also the co-author of the book How To Sell Better Than Amazon (which, thanks to the publisher, is ironically available for purchase on Amazon). What you'll learn about in this episode: The way the internet has changed selling so that there's almost too much information How salespeople can help consumers sift through the…
The skinny
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