How to Set Your Cost of Acquisition Like a Pro

The Law Firm Marketing Minute · Apr 2, 2025 · 3m

Did you like this episode? Dislike it? 📊 Most law firms are flying blind when it comes to marketing spend. In this episode, Danny Decker breaks down exactly how to calculate client lifetime value and use it to set a realistic, confident cost of acquisition. If you’re basing your budget on what feels right instead of what’s actually profitable, this conversation will flip your perspective—and your math.📌 Key TakeawaysLearn how to calculate your client’s lifetime value beyond the first invoice.Discover the 10% rule for setting your ideal cost of acquisition.Understand how referrals and…