Latest / The Steve Harvey Morning Show / Rushion Interviews CEO and Chairman of Axios, Jim VandeHei | Hip Hop Icon to Entrepreneurial Superstar, Jim Jones!
Transcript
- 0:04Speaker 1: Welcome to Money Making Conversations. It's to show that she
- 0:07Speaker 1: has the secrets of success experience firsthand by Marketing and
- 0:10Speaker 1: Brandon expert Rashan McDonald. I will know he's given me
- 0:13Speaker 1: advice on many occasions in ocasion didn't notice. I'm not broke.
- 0:17Speaker 1: You know. He'll be interview with celebrity CEOs, entrepreneurs and
- 0:20Speaker 1: industry decision makers. It's what he likes to do, It's
- 0:22Speaker 1: what he likes to share. Now it's time to hear
- 0:25Speaker 1: from my man, Rashan McDonald. Money Making Conversations Here we come.
- 0:29Speaker 1: Welcome to my show, money Making Conversation Masterclass. I'm your host,
- 0:32Speaker 1: Rushan McDonald. I recognized that we all have different definitions
- 0:36Speaker 1: of success. For you, it may be the size of
- 0:38Speaker 1: your paycheck. Mine has inspired people to develop a plan
- 0:41Speaker 1: to reach their dreams. It's time to stop reading other
- 0:43Speaker 1: people's success stories and start writing your own. You can
- 0:46Speaker 1: only see the expectations by believing in yourself. People always
- 0:50Speaker 1: talk about their purpose or gifts. If you have a gift,
- 0:53Speaker 1: leave with your gifts. You don't let your friends, family,
- 0:55Speaker 1: or court can stop you from planning or living your dream.
- 0:58Speaker 1: My guess is Jim and owns. He's a hip hop icon,
- 1:01Speaker 1: television star, entrepreneur, and entertainment mogul under Rock Nation Management.
- 1:06Speaker 1: He's one of the founding members of the Nantes rap group.
- 1:09Speaker 1: To diplomats, Jones is known for successful hits as We
- 1:12Speaker 1: Fly High, Pop Cheftain, and Jim was to co found
- 1:15Speaker 1: the h One's Love and Hip Hop. This is what
- 1:17Speaker 1: it gets interesting in the world of entrepreneurship and the
- 1:20Speaker 1: business mogul that he is. He's launched his own and
- 1:24Speaker 1: we're gonna talk about this in an interview. He's launched
- 1:26Speaker 1: his own cryptocurrency. He's a vamp v i P. That's
- 1:31Speaker 1: another project. Saucy Farms and Extract that's another project. Another
- 1:36Speaker 1: project is the partner of the Richmond frought Riders of
- 1:39Speaker 1: the AFL. Another project Quarantine Studios via title. All these
- 1:43Speaker 1: projects and more, we'll be talking in a minute with
- 1:45Speaker 1: the one and only Jim Jones on money Making Conversations Masterclass,
- 1:50Speaker 1: because you seem to be right now, Mr Jones, making
- 1:53Speaker 1: some money. Talk to me, really good man. You know
- 1:58Speaker 1: we're gonna get to the drip report if you don't mind.
- 2:00Speaker 1: But I but when I saw all this, uh this
- 2:03Speaker 1: this an entrepreneurial spirit here because I've seen so many
- 2:06Speaker 1: iconic hip hoppers transition into the business world and it
- 2:10Speaker 1: seems to be natural. But then again, we didn't see
- 2:13Speaker 1: that coming because we saw your as artists, um businesses
- 2:20Speaker 1: and a natural progressive for anybody who's an artists are
- 2:23Speaker 1: taking their craft seriously and like to make money. Um. Actually,
- 2:28Speaker 1: music is this episode for you to think a lot
- 2:31Speaker 1: of ancillary problem um, and that you don't understand that
- 2:34Speaker 1: as an artist, you really need to rethink what's your
- 2:38Speaker 1: job as an artist? Right? When you when you when
- 2:41Speaker 1: you do you tie that gym to like the the
- 2:44Speaker 1: amount of time you're spending the studio, the amount of
- 2:46Speaker 1: tack because you know, as as as as an artist,
- 2:49Speaker 1: you are an entrepreneur. You know you you set your
- 2:52Speaker 1: on ours, you set your on work schedule. You don't
- 2:54Speaker 1: live on a forty hour week and could be an
- 2:56Speaker 1: eighty hour week and could be a forty eight hour day.
- 2:59Speaker 1: Is that is that an advantage for you to have
- 3:02Speaker 1: been nurtured that way to being able to take along
- 3:05Speaker 1: all these entrepreneur platforms that you're doing today. Um, it
- 3:10Speaker 1: has it has great advantages to be able to get
- 3:13Speaker 1: up the move when you want to work for how
- 3:14Speaker 1: long you needed to work and stay on something until
- 3:17Speaker 1: until until it happens, and things like that. On me,
- 3:20Speaker 1: average person has a redland ninety five. They don't have
- 3:23Speaker 1: the luxuries of time, so they have to squeeze in
- 3:26Speaker 1: whatever hustle they can in the time that they have
- 3:30Speaker 1: left or on their day. Uh, somebody like myself, I
- 3:33Speaker 1: wake up and I spend my whole time and the
- 3:36Speaker 1: things that I want to see happen right now. The
- 3:38Speaker 1: thing that is really at the top of everybody's mind now,
- 3:41Speaker 1: and I've really been trying to educate African Americans, the
- 3:44Speaker 1: people of color. It's cryptocurrency. You know, it's a digital
- 3:48Speaker 1: currency that's not going anywhere. And but as always, uh,
- 3:52Speaker 1: the brown and black communities seem to be the last,
- 3:55Speaker 1: the last to get credit, the last to get the
- 3:57Speaker 1: right job. Where are you on the cryptocurrency edgy cation model?
- 4:00Speaker 1: And you've launched this this this this currency? Are you
- 4:05Speaker 1: are you? Are you carring an educational platform along with it?
- 4:08Speaker 1: Are you just just created this blockchain as a revenue generator. Well,
- 4:13Speaker 1: I was educating people on crypto currency entities maybe the
- 4:17Speaker 1: past three years. I was before artist was on it. Um.
- 4:25Speaker 1: Cryptal currency is a beautiful thing. I mean, everybody got
- 4:29Speaker 1: onto it, all got commercialized during the pandemic when everybody
- 4:33Speaker 1: was in the house, so it worked tremendously. Um As
- 4:37Speaker 1: things open backed up and you get to see the
- 4:39Speaker 1: cryptal taking a dip, which is not bad. Which is
- 4:42Speaker 1: not bad because in any market, when things take a
- 4:46Speaker 1: dip is not the worst thing. Most likely you should
- 4:48Speaker 1: double up on on what you have. UM. We to
- 4:51Speaker 1: be able to jump into the business and be able
- 4:53Speaker 1: to school our people on something that we usually lasted
- 4:55Speaker 1: no or last long with something great for me. And
- 4:59Speaker 1: one of the things to have propelled me to create
- 5:01Speaker 1: my own social currency, which is capital Coin, was what
- 5:05Speaker 1: we could do inside the neighborhood and how I could
- 5:07Speaker 1: approach it by being able to add a discount prices
- 5:10Speaker 1: everywhere that capital Coin is accepted. UM. So nowly playing
- 5:15Speaker 1: the game was a standing fast and holding our chips
- 5:18Speaker 1: to everything go back up. This is a real way
- 5:20Speaker 1: for people to get rich, more wealthy than they've ever
- 5:25Speaker 1: seen by just playing the game a little bit. Well,
- 5:28Speaker 1: can you help me out a little bit, because I
- 5:31Speaker 1: kid you not, Jim. I've had probably about thirty people
- 5:34Speaker 1: on my show and trying to slow my brain down,
- 5:38Speaker 1: wrap my brain around what exactly is cryptocurrency? You know,
- 5:42Speaker 1: I got in this sense that you know, on one
- 5:45Speaker 1: conversation had you know, well, you have a credit card,
- 5:47Speaker 1: and then on a credit card you have a credit line,
- 5:51Speaker 1: and but in cryptocurrency you have a wallet and that
- 5:55Speaker 1: wallet allows you to make purchases. Can you help me
- 5:58Speaker 1: and make my audience to tell us exactly how does
- 6:01Speaker 1: cryptocurrency work and why we should be involved in it? Well,
- 6:05Speaker 1: cryptal currency is not but digital woman, pretty soon the
- 6:07Speaker 1: physical dollar will be no more. All bank institutions will
- 6:11Speaker 1: only be using digital money, and cryptal currency is a
- 6:13Speaker 1: formar digital money. Um, I'm not a financial advisable. I
- 6:17Speaker 1: can't advise people that this is something you need to
- 6:18Speaker 1: tap into all. And yes, the first thing you should
- 6:21Speaker 1: do is find a good crypto wallity so that you
- 6:22Speaker 1: can't start staring all your cryptocurrencies only your u uh uh.
- 6:29Speaker 1: You know, you know it's not as difficult as people
- 6:32Speaker 1: see them. Just like you have to be a bank
- 6:33Speaker 1: card and your bank account. Staring your money though has
- 6:36Speaker 1: to do with numbers and like to stop mother, there's
- 6:39Speaker 1: a crypto currency can't go up or it can go down,
- 6:41Speaker 1: so you have to be very keen. But they have
- 6:43Speaker 1: different things where you can take your money out and
- 6:45Speaker 1: put it in these secure crypto counsel with your money,
- 6:48Speaker 1: don't drop, go up. I mean, there's a lot of
- 6:51Speaker 1: different ways you can go about it. And you start
- 6:54Speaker 1: to see a DiPT this ways for you to make
- 6:55Speaker 1: sure you secure your money. So don't get scared. Uh,
- 6:59Speaker 1: all the things that people say about it's is definitely
- 7:03Speaker 1: the future and it's definitely not going anywhere. This is
- 7:05Speaker 1: how we're all gonna have to spend our money pretty soon.
- 7:08Speaker 1: There's no way around it. Absolutely. You go to restaurants
- 7:11Speaker 1: right now, you know they won't take cash, they want
- 7:13Speaker 1: a credit card exactly exactly. So it's the same difference
- 7:17Speaker 1: pretty soon and to be tapped in the crypto. Here's
- 7:19Speaker 1: the interesting thing about you know, started my life I
- 7:23Speaker 1: worked at IBM and then I left IM to be
- 7:25Speaker 1: a stand up comic. So I was making all my
- 7:27Speaker 1: money physically. You know, if I don't walked on stage,
- 7:29Speaker 1: I gotta check. Same way with you. You walked on stage,
- 7:33Speaker 1: you perform, or the music you got checks. Now you
- 7:36Speaker 1: enter this multiple streams of income now without a plan
- 7:41Speaker 1: action that you put in place, or you just saw
- 7:44Speaker 1: opportunities that you started investing your money in places you
- 7:47Speaker 1: feel comfortable. I know I wasn't a plan of action.
- 7:50Speaker 1: It was just this life like. The more opportunities I
- 7:54Speaker 1: can have for myself to better chances I have become successful,
- 7:57Speaker 1: added more money to the power. UM out from homem
- 8:00Speaker 1: oh you learned about was hustling. When you hold hustles
- 8:04Speaker 1: doesn't necessarily mean hustler. Drubs means you hustle or something
- 8:07Speaker 1: to make some money. I was very good at that.
- 8:09Speaker 1: I figured why not the most average the average engineer,
- 8:12Speaker 1: the average millionaire has about seven seven hustles or seven
- 8:16Speaker 1: jobs they say the side of the hustles. UM, I
- 8:19Speaker 1: got a little bit more than that. So I'm doing
- 8:21Speaker 1: pretty good out here. But I challenged myself to take
- 8:23Speaker 1: on different things that excite me. UM. There's a lot
- 8:26Speaker 1: of things that interest me. So I start to find
- 8:28Speaker 1: myself taking on opportunities as they present themselves, because they
- 8:31Speaker 1: probably won't present itself twice. But one of the ones
- 8:34Speaker 1: that we stood out the most to me was the
- 8:36Speaker 1: Richmond rough Riders. How did you get involved in the
- 8:38Speaker 1: football team? UM, Opportunity to present itself to my influence,
- 8:43Speaker 1: how influence who I am and when I could bring
- 8:45Speaker 1: to the table. UM, And I thought that for what
- 8:49Speaker 1: it was, what it was where I was at in
- 8:50Speaker 1: my position is that it can be a great thing
- 8:52Speaker 1: for the hip hop community as we can to create
- 8:55Speaker 1: our own multi cultural football league and uh, the reading
- 9:01Speaker 1: football it's a it's a great business. It's very lucrative. UM.
- 9:07Speaker 1: And I do think if they ask the marketing was
- 9:10Speaker 1: cond of passing from from the culture, it can be
- 9:13Speaker 1: a multi multi million million dollar business. UM. Probably billion
- 9:19Speaker 1: dollar business wants to be touching. So that was my
- 9:22Speaker 1: phold strategy and becoming a part owner of the reading
- 9:25Speaker 1: Football team. Who knows, maybe down the line, I might
- 9:29Speaker 1: indulge in all of this a reading football. Uh some
- 9:32Speaker 1: maybe smoke sports. But yeah, it was very fun, very educational. UM.
- 9:37Speaker 1: Learned a lot about the sport. Well, you know, the
- 9:39Speaker 1: beauty of what you're doing is that we know that
- 9:42Speaker 1: content is came and we know that the more they stream,
- 9:45Speaker 1: they gotta have content. And that's why you know, me
- 9:48Speaker 1: asking that question, it was not a question why are
- 9:51Speaker 1: you doing that. It's a caution that you're getting in
- 9:53Speaker 1: early when they when they're getting the small before it
- 9:55Speaker 1: becomes large. You know, like several years ago, you know
- 9:59Speaker 1: you can buy and eight team for seven hundred thousand dollars,
- 10:01Speaker 1: not about to sell the Phoenix songs for one point
- 10:03Speaker 1: eight billion dollars. And so that's just several years ago.
- 10:06Speaker 1: We're not talking about ten years ago, like five years ago.
- 10:09Speaker 1: That's how the cost of an NBA team was. And
- 10:12Speaker 1: so now you're looking at this a f L team
- 10:14Speaker 1: and going, Okay, I'm making it. I'm just talking to
- 10:16Speaker 1: my audience as I talked to you, is that sometimes
- 10:18Speaker 1: you have to be a visionary when you're making your
- 10:20Speaker 1: investments and see why the how these platforms are being
- 10:23Speaker 1: uh viewed at when you when all these competitors are
- 10:27Speaker 1: out there trying to feel time through streaming, feeling time
- 10:30Speaker 1: because all of the networks are grabbing all the content.
- 10:33Speaker 1: So these networks are going to have to have content.
- 10:36Speaker 1: So why not you, Yes, of course exactly. But that's
- 10:44Speaker 1: what I like to do. I'd like to get into
- 10:45Speaker 1: businesses that the culture has not already commercialized. Like, uh
- 10:53Speaker 1: so I have uh tobacco deal for some tobacco leavest.
- 10:59Speaker 1: Uh marijuana is um legal. I was a thirty eight state.
- 11:03Speaker 1: So where we were buying some guards before, we can
- 11:07Speaker 1: now market directed consumer for people that smoke man want us.
- 11:12Speaker 1: And I know that nobody has really infiltrated. Is that
- 11:14Speaker 1: the saucy farms and extracts. That's actually that's actually matter.
- 11:18Speaker 1: Juana shouts the saucy farms tobacco to what we roll
- 11:21Speaker 1: out my mind and so there's no difference than what
- 11:27Speaker 1: Puffy's doing with siroc or j doesn't as state on
- 11:31Speaker 1: this gona come from the tobacco ads. We know tobacco, alcohol,
- 11:35Speaker 1: and firearms run the United States. Come on, come on,
- 11:39Speaker 1: first Amendment, Come on, come on with that second, third, fourth, fifth.
- 11:44Speaker 1: They're gonna keep it all. But you know we'll be
- 11:47Speaker 1: right back with more Money Making Conversations Master Class with
- 11:50Speaker 1: Rushan McDonald. Now, let's return to Money Making Conversations master
- 11:58Speaker 1: Class with Rushan mcdone. The thing about it is that
- 12:02Speaker 1: you know, I've seen your career. You know, I've been
- 12:04Speaker 1: as as we all and then I then I see
- 12:07Speaker 1: how you you've tapped in, like you said, loving hip Hop,
- 12:10Speaker 1: you know, which is an iconic reality show. You know,
- 12:13Speaker 1: it's so iconic that you'd be watching football on Fox,
- 12:17Speaker 1: and they got commercials. You know, that's how its transcended
- 12:20Speaker 1: the community when you came up with that, they said
- 12:23Speaker 1: one of the co creators, Talk Walkers, walked me through
- 12:25Speaker 1: the steps of how that process worked with you, how
- 12:28Speaker 1: the idea came upon you, and then seeing it becoming
- 12:32Speaker 1: the iconic show because you have put the iconic on it,
- 12:34Speaker 1: because it was just it was just just a hip
- 12:36Speaker 1: hop show. It was just it was my lady had
- 12:40Speaker 1: a chance to do some reality TV. It didn't go
- 12:43Speaker 1: It didn't go down for all the way it was
- 12:44Speaker 1: supposed to. Opportunity to do it with jim ackumen Over
- 12:48Speaker 1: vh one, who was running things. UM took a meeting
- 12:51Speaker 1: with him, told him what I had on the table.
- 12:54Speaker 1: He said, let's run it, Let's figure out a synopsis.
- 12:56Speaker 1: Gave a synopsis, gave him the name Love and Hip
- 12:59Speaker 1: Hop UM. At that time, I know what the opportunity
- 13:04Speaker 1: was was I didn't know. I say, I didn't understand that.
- 13:09Speaker 1: I wasn't knowledgeable how important the business was at that
- 13:12Speaker 1: time because I was making much money and uh lady
- 13:16Speaker 1: by the name of Mona Scott, it was knowledgeable of
- 13:19Speaker 1: how girl girl I was and I was putting together.
- 13:22Speaker 1: So I was bitter with her for a long time
- 13:25Speaker 1: for her for the movie that she made was it
- 13:28Speaker 1: was business and she understood. So you know, but me
- 13:31Speaker 1: and my lady was smart enough to walk away from
- 13:33Speaker 1: very early because he did. We ain't gonn compromise and
- 13:37Speaker 1: integrity for anyone. And you know, I took my hand
- 13:40Speaker 1: to those who made a success of the show after
- 13:42Speaker 1: be left. Um, how people should be telling me thank you.
- 13:46Speaker 1: Everybody's on the show should be telling me thank you,
- 13:48Speaker 1: because it definitely wouldn't at all, and nobody would be
- 13:51Speaker 1: doing no Love and Hip Hop or getting no Love
- 13:53Speaker 1: and Hip Hop checks if it wasn't for me at all.
- 13:56Speaker 1: Has nothing to do with moment, has everything to the
- 13:58Speaker 1: inception of what was created, and that was created by
- 14:01Speaker 1: Jim Jones, Christie Lampkin and Emily Boost the month. That's
- 14:06Speaker 1: what I wanted to hear. But you know the thing
- 14:07Speaker 1: about it, when you do something like that, man, you
- 14:09Speaker 1: change the game. Brother, you know the whole you know
- 14:12Speaker 1: introduced are you seeling and losing? Yeah? Man, father, I
- 14:17Speaker 1: don't know what just happen. My phone is dropped up,
- 14:19Speaker 1: but we're back. Yeah cool, because we was just you know,
- 14:22Speaker 1: I was just complimenting you on a on a game
- 14:25Speaker 1: change and visionary show that it's really what you're talking about.
- 14:28Speaker 1: The inks you talk about all these shows they laid there,
- 14:31Speaker 1: They laid the foundation about what you presented and then
- 14:34Speaker 1: to see the show at this level now. But also
- 14:37Speaker 1: just giving credit that a visionary that all sat down
- 14:39Speaker 1: and said this is what it should be. Here's the name.
- 14:42Speaker 1: Ride with me, Trust with me, and that has been
- 14:44Speaker 1: basically your career throughout music. Is that people have trusted you.
- 14:48Speaker 1: And what what do you what do you lay that
- 14:50Speaker 1: quality down? Just to be in consistent, A man on
- 14:52Speaker 1: your word? What do you tie that to? Um? Both
- 14:57Speaker 1: of us? A number of things, but definitely being a
- 15:01Speaker 1: man of my word. Inconsistency, being consistent is everything to me.
- 15:06Speaker 1: Like I tell people all the time, when you can't
- 15:08Speaker 1: stay motivated, stay consistent and consistency is gonna bring back
- 15:11Speaker 1: all the motivation you need. Um. And just putting in
- 15:15Speaker 1: all work as as as clichet as it may sound,
- 15:19Speaker 1: we've gotta put you forward over here, UM, that always work.
- 15:23Speaker 1: And being able to think outside the box, you know
- 15:27Speaker 1: what I mean? Like everybody think the normal, I think
- 15:30Speaker 1: the thing is to stand out in today's world instead
- 15:33Speaker 1: of standing and depending in everybody else. And these are
- 15:36Speaker 1: the sim of the things that are always trying to
- 15:38Speaker 1: do and making my decisions to make business now. And
- 15:42Speaker 1: that is the fun. I've been having a great time
- 15:44Speaker 1: talking to you. But the front part of this was
- 15:46Speaker 1: just watching you do the Drip Report. It's been renewed
- 15:49Speaker 1: for a six season of Revote. Tell me how you
- 15:52Speaker 1: got into that, the whole fact that you're doing real
- 15:55Speaker 1: weather for real. That met that that and and then
- 15:58Speaker 1: tied hip hop and time just out to it was
- 16:01Speaker 1: that original concept that that you thought of. Somebody came
- 16:05Speaker 1: you said, what do you think about this? Um? Well,
- 16:09Speaker 1: it started with Hurricane Irban in Miami a few years
- 16:12Speaker 1: ago and I had to go down there. Christie didn't
- 16:16Speaker 1: want to leave, so we were stuck in the midst
- 16:17Speaker 1: of the hurricane. Colleague of mindset, you might as well
- 16:21Speaker 1: give him the weather report while you're out there, you
- 16:24Speaker 1: play about play, which is what we did, give my
- 16:26Speaker 1: own version of the weather. So I love what people
- 16:33Speaker 1: like you start talking. You're missing all these beautiful steps
- 16:36Speaker 1: all right coming about So you was on your Instagram
- 16:39Speaker 1: doing it? Where were you at giving it on Instagram.
- 16:44Speaker 1: Christie was helping me recorded uh do it on the
- 16:46Speaker 1: balcony to end up going supervirou UM propelled me to
- 16:50Speaker 1: do it a few more times, got some calls from
- 16:53Speaker 1: like Nori was like, now you gotta you gotta do that, y'all.
- 16:55Speaker 1: That's a good one. I kept with it, kept with
- 16:59Speaker 1: it for like another here and there, hitting it on
- 17:01Speaker 1: the Graham and then had the opportunity to me uh
- 17:05Speaker 1: the tao for me and um. Who is the CEO
- 17:08Speaker 1: of Revote right now? He wasn't a Revote at the time. Um,
- 17:12Speaker 1: he did something stinky like, y'all, I like your show.
- 17:15Speaker 1: I don't know how long I'm gonna be here at
- 17:17Speaker 1: this position, but wherever go, I would like to take
- 17:19Speaker 1: take this show I did with me and see if
- 17:21Speaker 1: you can happen. And that's what you did. End up
- 17:24Speaker 1: Revote Um Drip Report is now going on the sixth season.
- 17:28Speaker 1: UM going to add a couple of little twist to
- 17:31Speaker 1: it this season. UM, fun show. I look forward to
- 17:35Speaker 1: uh to doing the weather. Um. It gives me a
- 17:39Speaker 1: piece of mind. I like it. Well, you know what
- 17:41Speaker 1: what I like is the is the is the when
- 17:43Speaker 1: you start talking about the clothes now talk about these
- 17:46Speaker 1: are these particular relationships you have, are they're part of
- 17:50Speaker 1: your any clothes lines that you're launching because of Because
- 17:53Speaker 1: that really, to me, is an opportunity for young artists
- 17:57Speaker 1: to get exposure through your brand, through your through your
- 18:00Speaker 1: conic statue. How does the wardrobe come together on each show? Um?
- 18:05Speaker 1: I have a stylus. Um, And for the life of me,
- 18:08Speaker 1: I've been pretty influencial when it comes to uh, the
- 18:13Speaker 1: drip and the style absolutely absolutely um. And then I
- 18:18Speaker 1: give an opportunity for up and coming black designers to
- 18:21Speaker 1: send me someone thank you they're product, and showcase it
- 18:24Speaker 1: on the screen and thank you. I was doing that
- 18:27Speaker 1: for free for like the first five seasons, but I
- 18:29Speaker 1: think it's pretty fair. I'll continue to do different things
- 18:32Speaker 1: like that, but it's gonna start to cost a couple
- 18:34Speaker 1: of dollars now you go. But but but what we're
- 18:39Speaker 1: gonna come with, Jim, you are entrepreneur. I can't believe
- 18:41Speaker 1: you're not saying, Rachel, look, I got some I got
- 18:44Speaker 1: some some some some shoes coming out, I got some
- 18:47Speaker 1: pass I got why the dripping ports should be you?
- 18:50Speaker 1: You should be dripping hundred a hundred million percent and
- 18:54Speaker 1: this ship, I will start to showcase some of uh
- 18:59Speaker 1: the clothing allons. There you go, there you go, some
- 19:03Speaker 1: merch for people to buy, some National Drop Report merchant
- 19:06Speaker 1: that you can buy umbrellas, things like that. So yeah,
- 19:11Speaker 1: just as soon as that umbrella come out, I got
- 19:17Speaker 1: to get one. Brother, I got to get there right now.
- 19:21Speaker 1: I got to get the umbrella. I'm based in Atlanta.
- 19:25Speaker 1: Little tell to whoever your PR person said, Richard wants
- 19:28Speaker 1: the first umbrella in Atlanta, And I'm gonna posted the
- 19:32Speaker 1: Drip Report right here in Atlanta. Got the umbrella. I
- 19:39Speaker 1: love it, man. You know the thing about it, I
- 19:41Speaker 1: love the you know, like I'm enthusiastic about everything I
- 19:45Speaker 1: see that you're doing with your career. You know, we
- 19:48Speaker 1: met back in two thousands six when I was doing
- 19:50Speaker 1: the MTV show UH the Barbershop and UH and just
- 19:54Speaker 1: to see the your your game and your thought process
- 19:57Speaker 1: and to see the I what I love about you
- 20:00Speaker 1: when I watched the show is that it's an honest,
- 20:03Speaker 1: fun show. You're not taking yourself serious, but what you
- 20:06Speaker 1: delivering information think it is serious. And when you get
- 20:10Speaker 1: your interviews, they're short but effective. Is that intentional? Because
- 20:15Speaker 1: a lot of times, the interviews, you know, they go
- 20:16Speaker 1: ten minutes, fifteen minutes, like this interview is like twenty minutes.
- 20:19Speaker 1: Is that? Is that the goal to keep it short
- 20:22Speaker 1: like that and to keep the segment movement because it's
- 20:24Speaker 1: very effective. Yeah, I mean for to do for the
- 20:29Speaker 1: average watching today, they watched and listen to they watch
- 20:32Speaker 1: TV faster, they listen to music fast. People tend to
- 20:36Speaker 1: have a short attention spanding we have before because we
- 20:38Speaker 1: have these cell phones and social media and everything. So
- 20:43Speaker 1: the quicker and more effective I could get my point
- 20:46Speaker 1: across through the show is better for me and the market.
- 20:49Speaker 1: Hit those important points that last with people forever. Hits
- 20:57Speaker 1: ald with me, It hits told with me, and it
- 20:59Speaker 1: hits told with me and they and they buy into
- 21:00Speaker 1: it because they get they were the report where they
- 21:02Speaker 1: at which I love too. A couple of things I
- 21:04Speaker 1: want to wrap up because you're a businessman, I kind
- 21:07Speaker 1: of ran over through it, ran through it when I
- 21:09Speaker 1: introduce you, give me some background on vamp TV and
- 21:12Speaker 1: then also Saucy Farms and that's tracks well their TV
- 21:16Speaker 1: as uh well. A quantity studio. Quantity studio, I have
- 21:20Speaker 1: a build a technology the a ws UM uh figured
- 21:26Speaker 1: out how to UH record virtually in real time woma
- 21:32Speaker 1: A and R then making be in space UM something.
- 21:35Speaker 1: I've created seven albums during the pandemic. UM very useful.
- 21:39Speaker 1: UM was able to show a WS what UH figured
- 21:43Speaker 1: out to using other platforms in my favorite in the
- 21:45Speaker 1: concluty Mind. So now I have a UH technology core
- 21:50Speaker 1: quarantine studios at a WS. That's the back end. I'm
- 21:53Speaker 1: trying to work on building the front end. As you know,
- 21:55Speaker 1: it becomes kind of pricey one you build the websites
- 21:59Speaker 1: and attached spensing only I'm not and I'm not the
- 22:02Speaker 1: most technical person or the most nerdy, but I kind
- 22:06Speaker 1: of understand the way things run. You look like you
- 22:11Speaker 1: need the Vetor capitalist that Jim Joe. You need the
- 22:13Speaker 1: vetr capitalis that comes to a VC board to come
- 22:15Speaker 1: in on. Yeah, I do, I do. I had a
- 22:17Speaker 1: couple of meets with them. It's kind of hard to
- 22:21Speaker 1: explain to somebody something that sounds like witchcraft when you're
- 22:24Speaker 1: telling us. So I have to actually physically show people
- 22:29Speaker 1: with this quarantine studio thing is about so they can
- 22:31Speaker 1: actually get it. UM. But we still push forward. I
- 22:35Speaker 1: know somebody's coming with what we need to make the
- 22:37Speaker 1: business uh functional bull and I'm can't wait for that
- 22:42Speaker 1: day and I know that did soon. And Sausa Farms.
- 22:46Speaker 1: Sci Farms is a marijuana company that UM have a
- 22:50Speaker 1: bit of ownership in it. UM currently did a deal
- 22:53Speaker 1: with Jay Z's Big Marijuana Band for distribution. So I'm
- 22:58Speaker 1: not as hands on as I used to be. You know,
- 23:00Speaker 1: I'm just sitting away for the big check to come.
- 23:02Speaker 1: But I am working with High Tolerance, which is another
- 23:05Speaker 1: marijuana company, and we're doing some big things. We just started.
- 23:09Speaker 1: Just got out. We decide the stores means well he
- 23:12Speaker 1: has I can't feel my face and I have knocked out.
- 23:15Speaker 1: We just finished doing a big, big much to this summer.
- 23:19Speaker 1: So it was my one is legal and thirty eight
- 23:22Speaker 1: States is deathly the next thing. You know, I love
- 23:29Speaker 1: talking to you because it's like talking to him. You know,
- 23:32Speaker 1: it's a it's a wild conversation talking to you because you,
- 23:36Speaker 1: like you said, I just get that check. You know,
- 23:37Speaker 1: you just turn just I just get that check, you
- 23:39Speaker 1: get that mailbox money coming in. You know you're dripping
- 23:42Speaker 1: on TV. You know Rishano have him my umbrella in Atlanta,
- 23:46Speaker 1: dripping for the umbrella coming soon. I just love it man. Congratulations, brother,
- 23:51Speaker 1: That's why I just wanted to talk because, like you know, man,
- 23:55Speaker 1: we we we we're getting this business as entertainers and
- 23:58Speaker 1: we just grinding. Man. We we don't look five years ahead,
- 24:01Speaker 1: we don't look tenures ahead. But as a business person,
- 24:04Speaker 1: you do look like that. That's a difference. We do
- 24:06Speaker 1: look like that. We do look like the legacy talk
- 24:09Speaker 1: because this is assets and that's what you build it
- 24:12Speaker 1: right now as assets. It has to make you feel good.
- 24:15Speaker 1: Uh yeah, it definitely makes me feel good, especially from
- 24:18Speaker 1: where I was that anybody goes through the up and
- 24:19Speaker 1: downs and that's how you get back up. And the
- 24:22Speaker 1: Greece the Guard, I was able to get back up
- 24:23Speaker 1: and keep moving. So to be here right now from
- 24:26Speaker 1: where I was a few years ago, there's no better gratification.
- 24:30Speaker 1: I feel good. But for gratifications, did you took time
- 24:33Speaker 1: to tell me, my audience and my fans that you're
- 24:35Speaker 1: doing great? You're looking good man, and I'm continue to
- 24:37Speaker 1: support you and again, brother, God bless you man and
- 24:41Speaker 1: keep being you. Jim Jones, thank you very much. Man.
- 24:45Speaker 1: When I get to Atlanta, I'm gonna look you up
- 24:46Speaker 1: and be house and dinner something absolutely it comes from
- 24:49Speaker 1: I I show you my little palatial place. Man. I think,
- 24:51Speaker 1: I think, I think I impress you a little bit
- 24:54Speaker 1: down here in Atlanta, Brothers. In fact, I gotta kitchen,
- 24:56Speaker 1: so we won't go nowhere. I fixed food right here
- 25:00Speaker 1: in my place. Okay for us, Okay, stay strong. We'll
- 25:06Speaker 1: be used to talk to you soon. Bye bye. I
- 25:08Speaker 1: have a good one, bro, We'll be right back with
- 25:11Speaker 1: more Money Making Conversations Masterclass with Rushan McDonald. You are
- 25:16Speaker 1: now tuned into the Money Making Conversations Minute of Inspiration
- 25:20Speaker 1: with Rushan McDonald. Hi, I'm Rashan McDonald for Money Making
- 25:24Speaker 1: Conversation Masterclass with your daily Minute of Inspiration. Recently I
- 25:28Speaker 1: spoke with artists, actor entrepreneur j Young M d K.
- 25:32Speaker 1: He addresses the importance of knowing who you are and
- 25:35Speaker 1: understanding your purpose. I try not to, like I said
- 25:39Speaker 1: a little earlier, like I'm a glass half full type
- 25:41Speaker 1: of person. The biggest thing like with this is just
- 25:45Speaker 1: knowing who you are and knowing what you're there for.
- 25:48Speaker 1: You have to know who you are. You don't know
- 25:50Speaker 1: who you are, you you're gonna have problems in life
- 25:52Speaker 1: period because someone could tell you're something else that someone
- 25:55Speaker 1: could say you look ugly? Are you stupid? Are you
- 25:58Speaker 1: are looking at you because of the color? Yes, and
- 26:00Speaker 1: and you will feel insecure about that. But once you
- 26:03Speaker 1: know who you are, you know what you represent. Unfortunately,
- 26:06Speaker 1: success come with hate. If you want to listen to
- 26:09Speaker 1: this four interview with j M. D k is available
- 26:12Speaker 1: on Money Making Conversations dot com. Now let's return to
- 26:16Speaker 1: Money Making Conversations Masterclass with Rashan McDonald. My guess is
- 26:21Speaker 1: Jim Vanderhi. He is the co founder, CEO and chairman
- 26:24Speaker 1: of Axiust, a media company that helps readers and viewers
- 26:27Speaker 1: like me get smarter, faster across the Constal Countrol topics,
- 26:31Speaker 1: reshaping our country and lives. At CEO, Vanderhi has steered
- 26:35Speaker 1: access into becoming one of the most celebrated digital media
- 26:38Speaker 1: success stories in the past decade. He's on the show
- 26:41Speaker 1: discussing his new book, Smart Brevity, The Power of Saying
- 26:45Speaker 1: More were Less. Please Welcome to Money Making Conversations Masterclass.
- 26:48Speaker 1: Jim Vanderhi, thank you for having me to treat that.
- 26:52Speaker 1: I love the philosophy of your show, so I'm eager
- 26:55Speaker 1: to dig in. I appreciate it as I stumbled through it.
- 26:58Speaker 1: I guess I was trying to use less words to
- 27:00Speaker 1: get to the heart of the matter. And the heart
- 27:02Speaker 1: of the matter is this interview. Um. You know, I
- 27:05Speaker 1: I grew up in the era of shorthand. You know what,
- 27:08Speaker 1: a language that people don't use any more than these
- 27:10Speaker 1: little cursed words that make words shorter. And you get
- 27:13Speaker 1: through the process a lot of secretaries are using if
- 27:16Speaker 1: you want to take notes in shorthand. And then I
- 27:18Speaker 1: then I came through the whole process of watching people
- 27:22Speaker 1: through texting. They started shortening things even more so, and
- 27:25Speaker 1: sometimes you know, l O L is laugh out loud
- 27:28Speaker 1: and things like that. And then I come across this
- 27:31Speaker 1: book called Smart Brevity, which is more about communication at
- 27:34Speaker 1: all different levels. How did this whole idea come about, Jim, Yeah,
- 27:40Speaker 1: I mean so it came about because smart Brevity is
- 27:43Speaker 1: kind of the core philosophy of the media company Axios
- 27:46Speaker 1: that we started. And what we were trying to solve
- 27:49Speaker 1: for was you, me, your listeners, and anybody who's trying
- 27:53Speaker 1: to get ahead and kind of you know, be successful
- 27:55Speaker 1: at life. We just need to know a lot more
- 27:57Speaker 1: across more topics than ever before. You have to come
- 28:00Speaker 1: and to understand technology and media and politics and business,
- 28:03Speaker 1: and that's a lot. There's a lot to ask for
- 28:05Speaker 1: busy people, and so we came up with this concept
- 28:08Speaker 1: of smart Brevity, which is really high quality, trusted content,
- 28:11Speaker 1: but delivered as efficiently as possible. You know, so much
- 28:15Speaker 1: of what you and I were taught coming up in
- 28:17Speaker 1: journalism and coming up as communicators was not necessarily to
- 28:21Speaker 1: be efficient. It was to fill time or to fill
- 28:24Speaker 1: news holes. And our idea was, well, people don't have
- 28:27Speaker 1: time for that anymore than the smart phone and people
- 28:30Speaker 1: checking it two fifty times a day makes it really
- 28:33Speaker 1: impossible for that. And so writing the book was kind
- 28:36Speaker 1: of an expression of I learned a lot from starting
- 28:39Speaker 1: in our company. I feel blessed we've done well, and
- 28:42Speaker 1: I want to share with other people the things that
- 28:44Speaker 1: have been really helpful to me in terms of how
- 28:46Speaker 1: can you be a much better communicator? Right? Well, know
- 28:49Speaker 1: the thing about communication and when I look at my world,
- 28:51Speaker 1: you know, before I started my company, uh this platform,
- 28:55Speaker 1: Money Made Conversation Master Class. I managed Steve Harvey from
- 28:58Speaker 1: two thousand, so just reshaping his brand and get the idea,
- 29:02Speaker 1: and then all of a sudden, when I stopped managed
- 29:04Speaker 1: them in twenty sixteen, I didn't know who I was.
- 29:07Speaker 1: So it's a whole world of branding and communication. So
- 29:10Speaker 1: I had all these credits, I had all this information
- 29:13Speaker 1: about me, but it was massive, and so the whole
- 29:17Speaker 1: term of brevity I had to learn it on the flat,
- 29:20Speaker 1: because that's what brevity is about, being able to tell
- 29:23Speaker 1: your story and if I'm wrong in a short form,
- 29:26Speaker 1: but really still deliver information that people want to hear.
- 29:29Speaker 1: Correct for sure, for sure, And and it's harder, as
- 29:33Speaker 1: you know, to be brief than it is to be
- 29:35Speaker 1: long winded. And it really takes We have the slogan
- 29:37Speaker 1: here of taped up on the wall that brevity's confidence
- 29:40Speaker 1: length is fear to really sharpen your thinking and be
- 29:43Speaker 1: succinct and be clear about who you are and what
- 29:45Speaker 1: you want to express. It's not easy. You need to
- 29:47Speaker 1: be thoughtful about Yeah. I always tell people I believe
- 29:50Speaker 1: there are two thousand seven in that timeline when uh,
- 29:53Speaker 1: when Hillary Clinton at the time I announced her presidency,
- 29:57Speaker 1: I believe on the iPhone and I said that I
- 29:59Speaker 1: always go back to that point where it changed the
- 30:01Speaker 1: way we do bit through our whole world, because you know,
- 30:04Speaker 1: when we look at it now, I feel like the
- 30:06Speaker 1: iPhone have been around thirty or forty years and it
- 30:08Speaker 1: really hasn't been around that long, but it has changed
- 30:11Speaker 1: that dynamic of how we communicate from a from a
- 30:14Speaker 1: visual standpoint, from audio standpoint, from a texting standpoint. Is
- 30:18Speaker 1: that if you look at life, you know, because you know,
- 30:20Speaker 1: we started with fire, you know, and then we then
- 30:22Speaker 1: we flew and then now we have the iPhone, when
- 30:25Speaker 1: you look at it, it maybe a qution too big
- 30:27Speaker 1: the ass answer, but is that probably the the one
- 30:31Speaker 1: form of technology science has really just leaped forward so
- 30:35Speaker 1: fast in our life, but certainly in communications. It's the
- 30:39Speaker 1: biggest thing since the printing press, like once you can
- 30:41Speaker 1: put down the written word and distributed mass scale, it
- 30:44Speaker 1: radically changed the world. Well now with the iPhone, and
- 30:47Speaker 1: you're a good memory, it was two thousand seven when
- 30:49Speaker 1: when the iPhone came out, like now, suddenly all of
- 30:52Speaker 1: us have infinite access, often at a relatively low price,
- 30:56Speaker 1: to as much information as one could possible Leaf fathom
- 31:01Speaker 1: and I don't think whereas a species were made for this.
- 31:04Speaker 1: I think we're getting hit with too much information too fast.
- 31:07Speaker 1: I think people don't know what to trust. I think
- 31:09Speaker 1: people have this ability to express themselves, often in unhealthy ways,
- 31:13Speaker 1: and all these social platforms and find somebody out there
- 31:16Speaker 1: who will applaud us or like us or friend us,
- 31:20Speaker 1: even if we're saying or doing things we probably shouldn't do.
- 31:24Speaker 1: I think that explains a lot of why politics has
- 31:26Speaker 1: kind of gone off the rails. And but what it's
- 31:29Speaker 1: also done is it's made it really hard to communicate.
- 31:31Speaker 1: It's made it really hard to win this war for attention.
- 31:34Speaker 1: Like when I'm talking to you, I'm not just competing
- 31:37Speaker 1: against like error or you maybe like getting distracted by
- 31:42Speaker 1: by a bird. I'm like your phone might beep, you
- 31:44Speaker 1: might get a tender update, you might get a text update,
- 31:48Speaker 1: you might have people calling, emailing, slap, you know, slacking you. Like,
- 31:52Speaker 1: there's just a thousand things and that's new and nobody
- 31:56Speaker 1: sat down and it actually taught people to rethink how
- 32:00Speaker 1: you communicate in this era of chaos. Yeah, you know,
- 32:04Speaker 1: it's really interesting. I thank you for coming. I'm talking
- 32:06Speaker 1: to Jim vanderher he's the co founder, CEO chairman of Access.
- 32:10Speaker 1: But more importantly, he's on my show to discuss one
- 32:13Speaker 1: of the writers of the book Smart Brevity, The power
- 32:15Speaker 1: of saying more with less. He's one of the co
- 32:17Speaker 1: creators of access and as well as political. Um, you
- 32:22Speaker 1: have been a guy who's been behind putting your words Smith,
- 32:25Speaker 1: I would say a word Smith, because people take your
- 32:28Speaker 1: words and articulate them and they read them. And uh.
- 32:31Speaker 1: And there's a skill like my My skill is my
- 32:34Speaker 1: degrees in mathematics. So you through a number of me,
- 32:36Speaker 1: I can throw it back to you just as fast.
- 32:38Speaker 1: And that's by communication. And so I nor in my life.
- 32:42Speaker 1: I grew up. I was born under rotary dial telephones,
- 32:45Speaker 1: so I know the how long it took you to
- 32:48Speaker 1: die befo, you know, so you know exactly just watching that.
- 32:51Speaker 1: And I remember in eighteen ninety I went to like
- 32:54Speaker 1: a little science fair. They was talking about the video
- 32:57Speaker 1: telephone and you know, you want it will be able
- 33:00Speaker 1: to die. This was uh seventies. They were talking about
- 33:04Speaker 1: video telephones and I went wow, and I saw how
- 33:07Speaker 1: long we took to get the video telephones were like
- 33:10Speaker 1: two thousand seven really, And so when you look at
- 33:12Speaker 1: all these transition and it's about communication because at one
- 33:15Speaker 1: time used to be able to say GM, you used
- 33:17Speaker 1: to be able to lead a house and nobody could
- 33:20Speaker 1: reach you. And then when you got back then communication
- 33:23Speaker 1: started again. And I think that's the part of life
- 33:26Speaker 1: that we are are we being beat up too much
- 33:28Speaker 1: with too much information, And that is why what you're
- 33:31Speaker 1: talking about is so necessary. We were communicating to people
- 33:35Speaker 1: on a daily basis. Yeah, I think beat up is
- 33:38Speaker 1: a good term for it. I think we are being
- 33:39Speaker 1: crushed by information. We're ingesting too much of it. Uh
- 33:43Speaker 1: And certainly if it's long and it's not worthy of
- 33:45Speaker 1: our time, it's a it's a waste of of of
- 33:48Speaker 1: our mind share, and it's a real problem. It's just
- 33:51Speaker 1: like you said, I mean, I think about this programming
- 33:53Speaker 1: like you and I are doing an on zoom during
- 33:55Speaker 1: a different city. I'm in a different city. Somebody could
- 33:57Speaker 1: be listening to this in their car. Somebody could be
- 33:59Speaker 1: wanting this in their car. Somebody could be in the
- 34:01Speaker 1: woods and happen to have nice satellite connectivity and be
- 34:04Speaker 1: able to watch it as crispally and here it as
- 34:06Speaker 1: clearly as you and I. And that's just a different world.
- 34:10Speaker 1: And the big thing about the book is you you
- 34:12Speaker 1: have to take the world as it is, not the
- 34:14Speaker 1: way the world, the world you wish it were to be.
- 34:17Speaker 1: And and the way it is is that people are distracted.
- 34:19Speaker 1: People have very little time, and if you're not respectful
- 34:22Speaker 1: of their time and respectful of their intelligence, they're not
- 34:24Speaker 1: going to read or hear what you're trying to say.
- 34:27Speaker 1: And that is a waste of time on a waste
- 34:29Speaker 1: of energy. And if you don't retool your skill set
- 34:32Speaker 1: to make sure that you're able to communicate, particularly at
- 34:35Speaker 1: work or school or an areas where you're trying to
- 34:37Speaker 1: get ahead, you're not going to get ahead. Like communicate
- 34:40Speaker 1: you think about the workplace, about your job like obviously
- 34:43Speaker 1: because the nature of what you do. Your entire job
- 34:45Speaker 1: is communicating. But almost every person's job is communicating, communicating up,
- 34:49Speaker 1: communicating down, communicating sideways, communicating to customers, ingesting information is
- 34:53Speaker 1: a form of communication. And yet nobody's sitting people down
- 34:56Speaker 1: and saying, huh, maybe you should do it differently than
- 34:59Speaker 1: they did and know then you then it would have
- 35:01Speaker 1: done in two thousand five, when there wasn't a smartphone,
- 35:03Speaker 1: when there wasn't Facebook, when Google was a baby, when
- 35:06Speaker 1: most of the websites you visit didn't exist. For most
- 35:08Speaker 1: of the apps you use, I weren't even thought of.
- 35:11Speaker 1: So it's a wildly, wildly different world. I think the
- 35:14Speaker 1: COVID area when the when the country was set down
- 35:17Speaker 1: in March. I remember I was doing some contract work
- 35:20Speaker 1: when I first heard over the word Zoom video conferencing.
- 35:23Speaker 1: And because I was doing a lot of contract work,
- 35:25Speaker 1: I was based in Atlanta and had a lot of
- 35:27Speaker 1: meetings in d C. And it was going to meet
- 35:29Speaker 1: was another video conferencing and device that was out there,
- 35:32Speaker 1: and it was actually was ahead of Zoom at the time.
- 35:35Speaker 1: I was doing the go to meetings all the time
- 35:37Speaker 1: and so but but when the country got shut down,
- 35:40Speaker 1: that's when it kind of changed the culture of how
- 35:43Speaker 1: we communicated. In other words, it changed the rules. You know,
- 35:46Speaker 1: you didn't have to look a certain way. You can
- 35:48Speaker 1: be anywhere and whether socially or appearing on talk shows
- 35:53Speaker 1: whatever they were, we loosened our standards are respectful ways
- 35:58Speaker 1: we can communicate, which eased that people could inundate you
- 36:01Speaker 1: at any time. And I think that's why your book
- 36:04Speaker 1: is so important because with the world turning and become
- 36:07Speaker 1: a standard less that means that we have to talk
- 36:11Speaker 1: better or less. Is that is that correct? I think
- 36:14Speaker 1: it is correct. And another dynamic that happened because of
- 36:17Speaker 1: COVID is that you know, I could be at home
- 36:20Speaker 1: doing this that happened to be in the office. But
- 36:21Speaker 1: a lot of people are working from home, people scattered about,
- 36:24Speaker 1: and when people aren't working together face to face, it
- 36:27Speaker 1: makes communications, especially written communications, that much more important. You
- 36:31Speaker 1: need to be you need to connect people so everyone
- 36:34Speaker 1: is aligned and knows what they're supposed to do, and
- 36:36Speaker 1: you need to do it in a way that leads
- 36:38Speaker 1: to greater productivity. And you need to somehow create an
- 36:41Speaker 1: environment of creativity if there's not even physical presence. And
- 36:45Speaker 1: I mean this, I think we're gonna look back years
- 36:48Speaker 1: from now and like COVID obviously affected politics, affected health,
- 36:51Speaker 1: but it radically changed the workplace more than probably anything
- 36:55Speaker 1: has changed the workplace in the last twenty thirty or
- 36:57Speaker 1: forty years. Like suddenly you had to work from home
- 37:01Speaker 1: and you had to rethink communications. I mean to be honest.
- 37:04Speaker 1: As a business proposition, my brevity became exponentially more valuable
- 37:08Speaker 1: because of that dynamic, because people were struggling to figure
- 37:11Speaker 1: out how do I communicate with people? And good communications
- 37:15Speaker 1: is it's magical because it gets people to hear what
- 37:17Speaker 1: they're supposed to hear and do what you want them
- 37:20Speaker 1: to do. Bad communications could be a real it could
- 37:22Speaker 1: be a real killer for a company, real killer for
- 37:24Speaker 1: a relationship. Well it's really interesting. Uh. Right before our
- 37:28Speaker 1: schedule this interview, I started talking to my staff. You know,
- 37:31Speaker 1: so I always always feel good when i'm kind of
- 37:33Speaker 1: like kind of like with the curve. I feel you're
- 37:36Speaker 1: you're wanted the curves, which means you're you're talking dynamics
- 37:39Speaker 1: that we need to start looking at or start living.
- 37:42Speaker 1: And you know, as as a company as my company,
- 37:44Speaker 1: with your thirty and fifteen media, you know, we have
- 37:46Speaker 1: a capabilities one sheet that we have to do. That
- 37:49Speaker 1: deck used to be like forty eight pages. Now I've
- 37:51Speaker 1: reduced to one sheet. And then I had my Rashaan
- 37:54Speaker 1: McDonald ePK Electronic press Kit. It used to be about
- 37:57Speaker 1: thirty pages, and I told my staff, reduced it to
- 37:59Speaker 1: one and sheet. I want, I'm gonna put all that
- 38:02Speaker 1: on it, I said, make it work, I said, because
- 38:04Speaker 1: people do well, they don't want to fan through thirty
- 38:07Speaker 1: pages to find out by Richard McDonald what he's working on.
- 38:10Speaker 1: So that's why when when there's anybody, when your book
- 38:13Speaker 1: came across my dick, this I laughed. I said, this
- 38:15Speaker 1: is absolutely right. I said, I know that you can't
- 38:19Speaker 1: talk in expansive terms with anybody in it anymore. And
- 38:23Speaker 1: as as you as you started dropping these dives on
- 38:26Speaker 1: of information on everybody who received it the most and
- 38:29Speaker 1: who resisted it. Yeah, you know, the the resistance tends
- 38:34Speaker 1: to come from journalists. Like journalists and people who are
- 38:36Speaker 1: paid to like spread a lot of words a little
- 38:40Speaker 1: long winded. They don't they don't love it like where
- 38:43Speaker 1: you see it, but it's been fun to watch, like
- 38:44Speaker 1: I've seen that really take off with students and teachers.
- 38:47Speaker 1: Certainly in business is probably where it's been most effective.
- 38:50Speaker 1: I was just on Facebook with somebody who randomly reached
- 38:53Speaker 1: out to me who's a preacher in New York, and
- 38:55Speaker 1: was like, I really want to figure out how to
- 38:57Speaker 1: make my preaching more efficient. And I pointed out to
- 38:59Speaker 1: her or that that the Pope, while we were writing
- 39:02Speaker 1: the book, it did a speech in Croatia where he
- 39:05Speaker 1: talked to Catholic priests and said, you've got to cut
- 39:07Speaker 1: your homilies down from forty minutes to ten minutes. And
- 39:11Speaker 1: he said that the nuns were the ones who applied
- 39:14Speaker 1: at the longest because he said, quote unquote, they're the
- 39:16Speaker 1: ones who are subject to our are to our verbal torture,
- 39:21Speaker 1: right the Pope. And the truth is like your exercise
- 39:25Speaker 1: of your forty pages down to one, the truth is
- 39:29Speaker 1: you can do it. People think you can. There's nothing
- 39:31Speaker 1: shallow about being short. It's actually really confident and helpful
- 39:35Speaker 1: and clarifying. I bet your one sheeter is a hell
- 39:38Speaker 1: of a lot better than your forty sheeter was because
- 39:40Speaker 1: it forced you to think about what are the things
- 39:42Speaker 1: that are really really important? What do people really have
- 39:46Speaker 1: to know? And when you do that, the audience realizes it,
- 39:50Speaker 1: and they know you're being respectful of their time and
- 39:52Speaker 1: their intelligence, and they reward you for We'll be right
- 39:55Speaker 1: back with more Money Making Conversations Masterclass with ru Sean McDonald. Now,
- 40:03Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald
- 40:08Speaker 1: and Jim. I will absolutely tell you I prefer by
- 40:11Speaker 1: one sheet over my expansive deck, and you absolutely correct that. Uh.
- 40:16Speaker 1: I was just telling the story that some of the
- 40:18Speaker 1: information is not has no value today. It's something that
- 40:21Speaker 1: I've done in the nineties and the early two thousands
- 40:23Speaker 1: is about what I'm doing now, and I think that's
- 40:26Speaker 1: what when I when I read your book, one of
- 40:28Speaker 1: my favorite chapters is the meeting chapters, you know when
- 40:31Speaker 1: when you gather your staff and you're talking, because that's
- 40:34Speaker 1: where I had to learn, and I took some notes
- 40:37Speaker 1: from your chapter because sometimes you get on the zoom
- 40:39Speaker 1: calls and these staffs calls and you feel a need
- 40:41Speaker 1: to talk, you feel a need to over emphasize what
- 40:45Speaker 1: you're trying to get out of your staff, and that's
- 40:48Speaker 1: where the communications really can bore a person who's working
- 40:51Speaker 1: for you or motivate them. Correct. Yes, I mean think
- 40:55Speaker 1: about like most meetings tend to be very meandering and
- 40:58Speaker 1: then doing you you're succinct and clear in command, for sure,
- 41:05Speaker 1: but most people other than you are meandering. And I
- 41:09Speaker 1: think about a meeting. The whole purpose of a meeting
- 41:11Speaker 1: is we're meeting for a reason. What is the one
- 41:12Speaker 1: thing we need to accomplish here, Let's talk only about
- 41:15Speaker 1: that thing, and at the end of the meeting, what
- 41:17Speaker 1: are the specific takeaways that we can share with everyone
- 41:20Speaker 1: who needs to know and think about. That could be
- 41:23Speaker 1: done in twenty minutes and it could be a hugely
- 41:25Speaker 1: effective meeting. But if you go, if you're a drift,
- 41:28Speaker 1: if you don't know what the focus of it is,
- 41:29Speaker 1: if you don't know what the specific takeaways are, if
- 41:32Speaker 1: you're not clear and concise in the language that you're using,
- 41:34Speaker 1: you just had a nice conversation that's going to be
- 41:37Speaker 1: forgotten by everybody, and you wasted that time. And so
- 41:40Speaker 1: I do I think this works in power point. I
- 41:42Speaker 1: think it works in meetings. I think it definitely works
- 41:44Speaker 1: in speeches and sermons like anywhere. Just it's about being
- 41:48Speaker 1: respectful to the audience and really being sharp about what
- 41:51Speaker 1: are the one, two or three things you really really
- 41:53Speaker 1: need them to know and that they really really need
- 41:56Speaker 1: to know, and then you can find yourself having the
- 41:59Speaker 1: type of six as you want when you communicate. Yeah,
- 42:01Speaker 1: first of all, a smart brevity is for anyone who
- 42:03Speaker 1: communicates hear me clear on that you're talking to somebody,
- 42:06Speaker 1: whether it's a colleague, of friend or a spouse. You
- 42:09Speaker 1: have to be able to not over talk. You know,
- 42:12Speaker 1: I've come from the Baptist community, so so when you
- 42:15Speaker 1: talk about church, you know, I am born up the
- 42:17Speaker 1: hour and a half church service. You know, come to
- 42:21Speaker 1: Jesus two or three, uh called to the altars and
- 42:25Speaker 1: get out of here. You know so and so I so.
- 42:28Speaker 1: I would love to see this incorporated in the Baptist
- 42:31Speaker 1: Church world, brevity from the pulpit. But the most important
- 42:35Speaker 1: thing that I took away in reading your book and
- 42:37Speaker 1: also watching you, is that you know there's a concern
- 42:40Speaker 1: for communication because I got I got the good feeling
- 42:43Speaker 1: that you're feeling that people really have. That's a lost art.
- 42:47Speaker 1: That's a lost art from the standpoint of what's the
- 42:50Speaker 1: limit and what you're trying to say. But then in
- 42:52Speaker 1: so many ways that people are being in the day
- 42:54Speaker 1: with information that we really have no window of focus,
- 43:00Speaker 1: and that focus really is the key to solid communication
- 43:03Speaker 1: correct absolutely. Like foggy writing, foggy talking is a reflection
- 43:08Speaker 1: of foggy thinking. So if you're talking and writing sharply,
- 43:12Speaker 1: it means you took the time to really sharpen your
- 43:14Speaker 1: own thought, and that's that's a benefit to you. Like
- 43:16Speaker 1: I do this all the time. I really try to
- 43:18Speaker 1: distill my thinking about different topics. I write it down
- 43:21Speaker 1: and try to distill let into as fewer words as possible,
- 43:24Speaker 1: mainly so I can remember it better and if I
- 43:27Speaker 1: have to articulate it, articulated sharply and hopefully memorably, so people,
- 43:31Speaker 1: you know, sort of respond the way I would hope
- 43:33Speaker 1: that they respond. And like, I'm in the media and
- 43:35Speaker 1: I run a company, so I'm paid to community. Let's
- 43:37Speaker 1: be honest, as are you. But these tricks that we learned,
- 43:41Speaker 1: that the science behind it, it's applicable to anybody, and
- 43:44Speaker 1: all of us want to be heard. We really desperately
- 43:47Speaker 1: we want to be heard. I want to bring close
- 43:49Speaker 1: as me and I want to make sure I run across.
- 43:52Speaker 1: I try to break everything down easy to my audience.
- 43:54Speaker 1: And I said, they have dumb audiences, but I know
- 43:55Speaker 1: that again brevity is important, so they take away they
- 43:59Speaker 1: can walk way those five tips I heard you do.
- 44:02Speaker 1: And I'd like to bring up those five tips that
- 44:04Speaker 1: I heard you do and the and then you use.
- 44:05Speaker 1: Give me a short synopsism the importance of how we
- 44:08Speaker 1: can use them. First one of the number one will
- 44:10Speaker 1: stop being selfish, Yeah, stopping selfish, Start stop writing for yourself,
- 44:15Speaker 1: Stop communicating for yourself and thinking about what does the
- 44:17Speaker 1: other person need to hear and read? That instantly changes
- 44:21Speaker 1: your perspective and makes you a better communicator. And that
- 44:24Speaker 1: basically what I did when I reduced my ru sean
- 44:26Speaker 1: McDonald ePK from for the pages to a single sheet.
- 44:30Speaker 1: Now I feel confident that when somebody gets it, they
- 44:32Speaker 1: won't just trash it or they won't get past the
- 44:36Speaker 1: colorful opening page. They have the one sheet and the
- 44:39Speaker 1: information is there, and that's the stop. Before it was
- 44:41Speaker 1: for you, the one is for them. Yes, that's that's
- 44:43Speaker 1: the absolutely grab me reasons you're writing. Yeah, whether it
- 44:48Speaker 1: is a subject line and an email, a headline on
- 44:52Speaker 1: a story, a text you're sending to somebody, you're at
- 44:55Speaker 1: war with other people for their attention. So be provocative,
- 44:58Speaker 1: be interesting, be sustained. Give them a headline, say hey,
- 45:02Speaker 1: this is why you're going to read this. Be very clear.
- 45:05Speaker 1: So if you grab that person, then you get them
- 45:07Speaker 1: into the next sentence. That next sentence should be something
- 45:09Speaker 1: really interesting, something illuminating, something they should need to know.
- 45:12Speaker 1: While if it is, you'll keep them reading deeper. And
- 45:15Speaker 1: so you have to think that methodically about the cadence
- 45:18Speaker 1: of your communications. Absolutely so, in no words. If well,
- 45:21Speaker 1: if what is the simple technique that wants to take
- 45:24Speaker 1: away if they're trying to start standard production meetings, a
- 45:27Speaker 1: standard staff meeting, is they are titch and grab or
- 45:30Speaker 1: technique they can use are some old things that they
- 45:33Speaker 1: should stop using. I think a very successful device for
- 45:37Speaker 1: both the speech or for a meeting is to say,
- 45:40Speaker 1: very specifically, the one thing we want to accomplish today is,
- 45:43Speaker 1: or the one reason we're meeting here today is, or
- 45:46Speaker 1: the one thing I want you to remember is. I
- 45:48Speaker 1: would use that phrase and then just fill it in,
- 45:51Speaker 1: and then at the end reiterate it. So now the
- 45:53Speaker 1: person has heard the most important thing delivered so sainctly twice.
- 45:57Speaker 1: They heard it at the beginning and the end. I'm
- 46:00Speaker 1: in sense would tell you they have an exponentially higher
- 46:02Speaker 1: chance of retaining what you just said, as opposed to
- 46:05Speaker 1: not stating it, being unclear, hiding it behind other sentences
- 46:10Speaker 1: or other paragraphs. You know, it's so funny, Jim. I
- 46:13Speaker 1: was a lot of times people call me now they
- 46:15Speaker 1: say stuff like I have two things I want to
- 46:16Speaker 1: talk to you about. I have three things I wanted
- 46:18Speaker 1: to And I've been hearing it probably this year a lot,
- 46:21Speaker 1: because people know I don't like talking on the phone
- 46:23Speaker 1: a lot, so and they they've always said, we shout
- 46:26Speaker 1: you know, I was still talking, we hug up as
- 46:28Speaker 1: you were, So now they say, hey, I got two
- 46:31Speaker 1: things I want to talk to you about before we
- 46:32Speaker 1: wrap up this call. So I agree that technique works. Uh.
- 46:37Speaker 1: The number three is keep it simple. Keep it simple, like,
- 46:40Speaker 1: don't you know like your sentences, your paragraphs should be short,
- 46:45Speaker 1: should be direct. You don't need to use fancy words.
- 46:47Speaker 1: You don't need to use words you learn to college
- 46:49Speaker 1: and ones that you'd show off that you can maybe
- 46:51Speaker 1: get a crossword puzzle. Just just keep it simple, be yourself,
- 46:55Speaker 1: be direct. Well, this one I really love with, like
- 46:58Speaker 1: write like a human because I always tell I'm a friend. Okay, look,
- 47:01Speaker 1: I don't understand what you're saying. If you can just
- 47:03Speaker 1: break it back down to me, then I guess with
- 47:06Speaker 1: this conversation go a lot better. What exactly your version
- 47:08Speaker 1: is right like a human that I don't know what
- 47:11Speaker 1: it is about our species. At the minute that we
- 47:13Speaker 1: have to write or communicate something, we suddenly button up
- 47:16Speaker 1: our collar at an additional layer of starch, and we
- 47:20Speaker 1: start to talk like the most annoying, insufferable person you've
- 47:23Speaker 1: ever met. We start to use fancy words and talking
- 47:26Speaker 1: in a deeper voice and use ac run nims as
- 47:30Speaker 1: opposed to know talk to me like you talk to
- 47:32Speaker 1: me over a beer at a bar. That's how you
- 47:34Speaker 1: should communicate. People want authenticity. They're turned off by your
- 47:38Speaker 1: arrogance or your weirdness. If you're using these fancy eleven
- 47:42Speaker 1: dollar words wow, and the last one is number five.
- 47:45Speaker 1: Just stop, man, that's that should be our gospel. Just stop,
- 47:49Speaker 1: like you can stop writing, like if you've made your point, stop,
- 47:53Speaker 1: you don't have to make it again. It's your example
- 47:55Speaker 1: about right, like, oh, I say something really good and
- 47:58Speaker 1: then that people seem to I can so much, I
- 48:00Speaker 1: say it again, like, no, just stop, just stop, beautiful.
- 48:03Speaker 1: This is five tips for effective efficient communication. I'm talking
- 48:06Speaker 1: to Jim vander High his book. I really really recommend
- 48:10Speaker 1: smart brevity, the power of saying more with less. Again,
- 48:14Speaker 1: thank you for taking the time to come on Money
- 48:15Speaker 1: Making Conversation and master Class because and and I talked
- 48:18Speaker 1: to a lot of entrepreneurs. I talked to a lot
- 48:20Speaker 1: of people who are dreamers. But more importantly, if they
- 48:22Speaker 1: don't know how to communicate. I have two things I
- 48:24Speaker 1: always tell people. I call it two seeds, communication and consistency.
- 48:29Speaker 1: If you can't communicate, then you never get the consistency.
- 48:31Speaker 1: Once you get consistency, you got to tell people what
- 48:33Speaker 1: you were doing was actually gonna work when you communicated
- 48:36Speaker 1: with him. So I believe in what you're doing in
- 48:38Speaker 1: this book, and I want to be one of the
- 48:39Speaker 1: people who continue to promote the gospel of smart brevity.
- 48:43Speaker 1: I love it. I appreciate it, and I lovely or
- 48:45Speaker 1: focus on like the dream or aspect like I always say,
- 48:48Speaker 1: like I live the American dream, like I was. If
- 48:50Speaker 1: you met me in college, you'd say, I'm the last
- 48:52Speaker 1: person you've ever met that was going to start a
- 48:54Speaker 1: couple of media companies. At one point four nine one
- 48:56Speaker 1: grade point average in college, I could barely get it
- 48:58Speaker 1: into and able to be successful. And anybody can do it,
- 49:02Speaker 1: and I think this is hopefully one building block in
- 49:04Speaker 1: your in your career or Jim I I said, I
- 49:07Speaker 1: got a math degree, but it took seven years. So
- 49:09Speaker 1: you and I have a lot of DNA and quality
- 49:12Speaker 1: DNA and commons. So I thank you. Masterclass again, definitely
- 49:16Speaker 1: heavily promote this book not only just a good book,
- 49:19Speaker 1: but it's also a game change on how we talk.
- 49:22Speaker 1: And also I think you can also relieve people on
- 49:24Speaker 1: how they can tell people how they wanted them to
- 49:26Speaker 1: talk to them, because that's important. It has to be
- 49:28Speaker 1: a two way street. You know, you have to tell
- 49:29Speaker 1: people what you're willing to accept. That way, they can
- 49:32Speaker 1: communicate with you a lot better. Again, thank you for
- 49:34Speaker 1: coming on the show. Thank you appreciate it very much.
- 49:36Speaker 1: Have a good day. We talked. You've been listening to
- 49:39Speaker 1: Money Making Conversations Masterclass with Rushan McDonald. Always remember to
- 49:44Speaker 1: lead with your gifts. Money Making Conversations master Class is
- 49:48Speaker 1: a presentation of thirty eight fifteen Media Incorporated. You are
- 49:54Speaker 1: now tuned into the Money Making Conversations Minute of Inspiration
- 49:58Speaker 1: with Rushan McDonald. Hi, I'm Sean mcdonaland for Money Making
- 50:02Speaker 1: Conversation Masterclass with your daily Minute of Inspiration. Recently I
- 50:06Speaker 1: spoke with music producer and founder and CEO or My Block, Inc.
- 50:10Speaker 1: Warren Campbell. He explains the importance of staying humble. While
- 50:13Speaker 1: Hittie Milestones, I was with uh, a well known producer
- 50:18Speaker 1: I'm not gonna say his name, twenty Grammys and I
- 50:21Speaker 1: was in the studio with him. We're watching the Grammys
- 50:24Speaker 1: on TV and he won Producer of the Year and
- 50:28Speaker 1: his sponsors like this. I said, Man, I'm going nuts.
- 50:31Speaker 1: Oh my god, you're sitting there like this going. Oh man,
- 50:34Speaker 1: I said to myself, I ain't never gonna be like them. Now.
- 50:37Speaker 1: I appreciate every award I've won. I have five or
- 50:42Speaker 1: six statues. Grammy, you know that's the best feeling in there.
- 50:47Speaker 1: If you want to listen to this four interview with
- 50:49Speaker 1: Warren Campbell, it's available on Money Making Conversations dot com.