How Competera Uses AI Pricing to Free Time and Boost Retail Profit

Mission Matters Innovation with Adam Torres · Oct 2, 2025 · 24m

On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Alex Halkin⁠, Founder & CEO of Competera. Alex explains how Competera’s AI pricing platform helps retailers move beyond static rules and elasticity tables to model-driven pricing that lifts margin and frees teams’ time. He also shares his founder journey—from early tech hustles to building a profitable AI company through global shocks—guided by a mission to let machines do the math so people can do meaningful work Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule…