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Episode 63 - The 2nd R of Resistance
Do you enjoy the Maximize Your Influence Podcast? Learn more at www.universityofpersuasion.com. You'll have access to all of our top persuasion and influence training! You'll get our 52 week persuasion mastery course, our persuasion university library, persuasion software (solves objections for you), and much much more! On this episode of Maximize Your Influence, Kurt and Steve discuss the second R of resources. One of the main reasons we encounter resistance from prospects, employees, family, etc is due to perceived risk. Whether it's time, money, respect, or some other resource, your…
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