STtalks #303 - The Evolution of Cattle Marketing with Tom Morris
Tom Morris, the recipient of the Holstein Association USA's 2025 Distinguished Leadership Award joins us to share his deep-rooted passion for the Holstein cow and his evolution in the dairy industry. He delves into his transformative role in cattle marketing, the significance of the World Classic Sale, and his contributions to the World Dairy Expo, including the establishment of the Merle Howard Award. Tom discusses the challenges and changes in the industry, his journey with The Cattle Connection publication, and his optimistic outlook on the future of cattle marketing and genetics…
The skinny
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